!1

Today’s Agenda
5 Lessons
Learned:
Design
Experimentation
Revenue
Curation
Skills

Plus:
What’s Next:
2020
!

Q&A

!2
About Me

Jeremy Caplan

@jeremycaplan

jeremy@jeremycaplan.com

!3

Slides and Hashtag

Share thoughts, questions or resp...
Case Studies:

5 Lessons Learned
in American

Digital
Journalism
!5

I.
Prioritize Design
Narratively
!6
!7

!8
!9

Narratively’s Editorial Approach
Building a New Journalism Organization From Scratch
Focus on Design

Clean, simple pr...
Narratively’s Revenue Streams
A New Multifaceted Approach
Sponsorship
Syndication
Custom Content

Providing sponsors with ...
!13

!14
!15

!16
!17

!18
!19

!20
!21

Case Study #1: Prioritize Design
Cleaner, simpler, deeper storytelling with engaging visuals

Case Study #2: Experime...
II.
Experiment
Texas Tribune
!23

New News Organization
!24
38 Employees
$4.5 Million Revenue
550,000 Unique Visitors

!25

!26
1/3 Traffic to Data Pages
1/3 Traffic from Mobile

!27

70 Events

Texas Tribune plans almost-weekly events,
from panel discus...
2000 attendees
$225/ticket
@Texas Tribune Festival

!29

$3,000

Cost to sponsor typical Texas Tribune event
!30
$1,200,000

Texas Tribune’s 2013 event revenue

!31

Case Study #1: Prioritize Design
Cleaner, simpler, deeper storytellin...
III
Explore New Revenue

Forbes
!33

Forbes’ New Approach
Strengthening a Traditional Journalism Organization

Diversifyin...
!35

20%

Ad revenue at Forbes from sponsored content

!36
Case Study #1: Prioritize Design
Cleaner, simpler, deeper storytelling with engaging visuals

Case Study #2: Experiment
Ne...
!39

Upworthy
87 Million

Unique monthly visitors
!40
!41

4.95 Million Likes on Facebook
!42
Case Study #1: Prioritize Design
Cleaner, simpler, deeper storytelling with engaging visuals

Case Study #2: Experiment
Ne...
Journalism Skills for 2020

Supplementing reporting, writing and editing with new strengths

Multimedia

Social Media

Dat...
!47

!48
Case Study #1: Prioritize Design
Cleaner, simpler, deeper storytelling with engaging visuals

Case Study #2: Experiment
Ne...
Bionic
Publishing
!51

!52
Narrative Science

!53

!54
Automated Insights

!55

!56
!57

Data Algorithms

!58
Sources and Resources

To find out more about the sites and data used in this
presentation, here are some follow-up sources...
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Innovations in Digital Journalism: 5 Lessons Learned

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As the world of journalism changes, there are five lessons to be learned from recent successes in digital journalism. The talk that accompanies these slides focuses on these five lessons: prioritize design, experiment, explore new revenue, curate and aggregate and sharpen skills.

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Transcript of "Innovations in Digital Journalism: 5 Lessons Learned"

  1. 1. !1 Today’s Agenda 5 Lessons Learned: Design Experimentation Revenue Curation Skills Plus: What’s Next: 2020 ! Q&A !2
  2. 2. About Me Jeremy Caplan @jeremycaplan jeremy@jeremycaplan.com !3 Slides and Hashtag Share thoughts, questions or responses Slides: bit.ly/jc5lessons Twitter: #Journalism2020 !4
  3. 3. Case Studies: 5 Lessons Learned in American Digital Journalism !5 I. Prioritize Design Narratively !6
  4. 4. !7 !8
  5. 5. !9 Narratively’s Editorial Approach Building a New Journalism Organization From Scratch Focus on Design Clean, simple presentation In-Depth Stories Creative Multimedia One high-quality story a day Blending photo, video + text !10
  6. 6. Narratively’s Revenue Streams A New Multifaceted Approach Sponsorship Syndication Custom Content Providing sponsors with subtle branding on and off the site Supplying high-quality content for use in education Creating content commissioned by companies Events Drawing paid attendees and sponsors to local events Premium Content Selling special ebooks and special content collections Membership Giving members extra benefits, access and discounts !11 !12
  7. 7. !13 !14
  8. 8. !15 !16
  9. 9. !17 !18
  10. 10. !19 !20
  11. 11. !21 Case Study #1: Prioritize Design Cleaner, simpler, deeper storytelling with engaging visuals Case Study #2: Experiment New story forms, new partnerships, new apps, new ideas Case Study #3: Explore New Revenue From sponsored content to events, services and products Case Study #4: Curate & Aggregate Do what you do best and link to, collect and share the rest Case Study #5: Sharpen Skills Coding, algorithm design, multimedia, social net, business What’s Next? Some thoughts on what’s ahead for digital journalism 1 2 3 4 5 6 !22
  12. 12. II. Experiment Texas Tribune !23 New News Organization !24
  13. 13. 38 Employees $4.5 Million Revenue 550,000 Unique Visitors !25 !26
  14. 14. 1/3 Traffic to Data Pages 1/3 Traffic from Mobile !27 70 Events Texas Tribune plans almost-weekly events, from panel discussions to a big ideas festival !28
  15. 15. 2000 attendees $225/ticket @Texas Tribune Festival !29 $3,000 Cost to sponsor typical Texas Tribune event !30
  16. 16. $1,200,000 Texas Tribune’s 2013 event revenue !31 Case Study #1: Prioritize Design Cleaner, simpler, deeper storytelling with engaging visuals Case Study #2: Experiment New story forms, new partnerships, new apps, new ideas Case Study #3: Explore New Revenue From sponsored content to events, services and products Case Study #4: Curate & Aggregate Do what you do best and link to, collect and share the rest Case Study #5: Sharpen Skills Coding, algorithm design, multimedia, social net, business What’s Next? Some thoughts on what’s ahead for digital journalism 1 2 3 4 5 6 !32
  17. 17. III Explore New Revenue Forbes !33 Forbes’ New Approach Strengthening a Traditional Journalism Organization Diversifying Content Diversifying Revenue Social Distribution More than 1,000 new writers Several new revenue streams Emphasizing reader sharing !34
  18. 18. !35 20% Ad revenue at Forbes from sponsored content !36
  19. 19. Case Study #1: Prioritize Design Cleaner, simpler, deeper storytelling with engaging visuals Case Study #2: Experiment New story forms, new partnerships, new apps, new ideas Case Study #3: Explore New Revenue From sponsored content to events, services and products Case Study #4: Curate & Aggregate Do what you do best and link to, collect and share the rest Case Study #5: Sharpen Skills Coding, algorithm design, multimedia, social net, business What’s Next? Some thoughts on what’s ahead for digital journalism 1 2 3 4 5 6 !37 IV Curate & Aggregate Upworthy !38
  20. 20. !39 Upworthy 87 Million Unique monthly visitors !40
  21. 21. !41 4.95 Million Likes on Facebook !42
  22. 22. Case Study #1: Prioritize Design Cleaner, simpler, deeper storytelling with engaging visuals Case Study #2: Experiment New story forms, new partnerships, new apps, new ideas Case Study #3: Explore New Revenue From sponsored content to events, services and products Case Study #4: Curate & Aggregate Do what you do best and link to, collect and share the rest Case Study #5: Sharpen Skills Coding, algorithm design, multimedia, social net, business What’s Next? Some thoughts on what’s ahead for digital journalism 1 2 3 4 5 6 !43 V Sharpen Skills Skillcrush !44
  23. 23. Journalism Skills for 2020 Supplementing reporting, writing and editing with new strengths Multimedia Social Media Data & Design Coding Business Photo, Video, Audio Building Community Numbers & Graphics Digital Flexibility Entrepreneurial Mindset !45 !46
  24. 24. !47 !48
  25. 25. Case Study #1: Prioritize Design Cleaner, simpler, deeper storytelling with engaging visuals Case Study #2: Experiment New story forms, new partnerships, new apps, new ideas Case Study #3: Explore New Revenue From sponsored content to events, services and products Case Study #4: Curate & Aggregate Do what you do best and link to, collect and share the rest Case Study #5: Sharpen Skills Coding, algorithm design, multimedia, social net, business What’s Next? Some thoughts on what’s ahead for digital journalism 1 2 3 4 5 6 !49 What’s Next? !50
  26. 26. Bionic Publishing !51 !52
  27. 27. Narrative Science !53 !54
  28. 28. Automated Insights !55 !56
  29. 29. !57 Data Algorithms !58
  30. 30. Sources and Resources To find out more about the sites and data used in this presentation, here are some follow-up sources and resources ‣ bit.ly/localsites = J-Lab’s list of 1250+ local U.S. sites ‣ submojour.net = Research on Journalism Startups ‣ bit.ly/cjrstartups = Columbia Journalism Review Startup Coverage ‣ niemanlab.org/encyclo = Nieman Lab’s Future of News Encyclopedia ‣ bit.ly/ejboard = Quora Resource Board on Entrepreneurial Journalism !59 Thank You Jeremy Caplan Director of Education Tow-Knight Center for Entrepreneurial Journalism CUNY Graduate School of Journalism @jeremycaplan jeremy@jeremycaplan.com !60

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