Helium.com Presentation at Poynter
 

Helium.com Presentation at Poynter

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Helium.com Presentation at Poynter Helium.com Presentation at Poynter Presentation Transcript

  • About Helium
    Founded, 2006. Helium is home to the world’s largest editorial community with thousands of writers who share their expert knowledge, insight and point of view on virtually any topic.
    First-hand medical advice from doctors, cooking insights from gourmet chefs, parenting tips from at-home parents and psychologists and more – all in one place.
    Over 160,000 writers who have created 1.8 million articles in the past 3 years
    Helium truly differentiates by providing:
    Quality content from talented, credentialed writers. Every article at Helium is rated for quality by its community of writers. The Helium rating engine ensures that the best articles rise to the top
    A vehicle to encourage and facilitate community engagement
    RR Donnelley purchased 20% of Helium in September 2009
    2
  • Helium Inc. 3 Lines of Business
    Helium
    Publishing
    • An online publishing company, offering quality content on a wide variety of subjects with a low cost economic model for content creation.
    Community Engagement
    • A solutions provider enabling rich community engagement through highly scalable, self moderating approach to community created content.
    Helium
    Marketplace
    • The leader in editorial solutions for publishers and brands and home to the world’s largest editorial community
  • Helium Rating System – Fair and Trusted
    Article B
    Article A
    1.8 million articles across 225,000 titles
    Over 15 million rates conducted by peers
    Writers submit articles on a specific topic
    Writers rate Article A vs. Article B
    Writers can’t rate their own content
    Rating system selects who rates what items
    The first true meritocracy in the publishing industry
  • Competition drives quality
    • Rating system identifies the best articles
    • Best articles rise to the top and are easily located
    • Readers find the best information on infinite subjects
  • Writers build their reputation
    Rating system identifies the best writers
    Writers build their portfolio and reputation
    Professionals can apply for certification
    Helium is a vetting engine of writers
  • Helium Publishing: Helium.com
    8.75 million Unique Monthly Visitors and Growing
  • Helium Marketplace Client: Washington Post
    http://www.whorunsgov.com/Profiles/Kathy_Greenlee
  • Helium Engagement tools allow publishers to create fresh content, while filtering for quality
    Partners include: Pulitzer Center, Liberty Mutual, CNHI
    • Helium’s Article widget sparks friendly community competition on local, regional, national and international issues
    • Helium Debate is a self-moderating platform that promotes civil discourse and meaningful articles
    • No more moderating forums, blogs or comment areas
    • All reader traffic remainson your site
  • Helium Community widget in action: CNHI
    New titles each week across many papers facilitating civil discourse
  • Helium Engagement tools allow publishers to create fresh content, while filtering for quality
    http://www.pulitzercenter.org/showproject.cfm?id=151
    100 Articles submitted and ranked in 4 weeks