!46
4 Social Steps
Creating a personal social strategy
Clarify & Focus
Sharpen Your Objectives:
Move from broad goals to
measurable objectives.
Articulate S.M.A.R.T. goals.
47
Listen & Assess
Where do you stand?
Take the pulse of your community. Identify
and articulate key gaps between where
you a...
Plan & Connect
What can you try?
Reach out to your community
with open eyes and ears. Start
a dialogue. Create sparks.
49
Measure & Adjust
What’s working/what’s not? Why?
Select metrics that matter.
Capitalize on successes, learn
from failures....
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4 Steps to a Personal Social Media Strategy

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Getting Ready to Make Effective Use of Twitter

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4 Steps to a Personal Social Media Strategy

  1. 1. !46 4 Social Steps Creating a personal social strategy
  2. 2. Clarify & Focus Sharpen Your Objectives: Move from broad goals to measurable objectives. Articulate S.M.A.R.T. goals. 47
  3. 3. Listen & Assess Where do you stand? Take the pulse of your community. Identify and articulate key gaps between where you are and where you want to be. 48
  4. 4. Plan & Connect What can you try? Reach out to your community with open eyes and ears. Start a dialogue. Create sparks. 49
  5. 5. Measure & Adjust What’s working/what’s not? Why? Select metrics that matter. Capitalize on successes, learn from failures. Rinse & repeat. 50

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