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4 Steps to a Personal Social Media Strategy

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Getting Ready to Make Effective Use of Twitter

Getting Ready to Make Effective Use of Twitter

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  • 1. !46 4 Social Steps Creating a personal social strategy
  • 2. Clarify & Focus Sharpen Your Objectives: Move from broad goals to measurable objectives. Articulate S.M.A.R.T. goals. 47
  • 3. Listen & Assess Where do you stand? Take the pulse of your community. Identify and articulate key gaps between where you are and where you want to be. 48
  • 4. Plan & Connect What can you try? Reach out to your community with open eyes and ears. Start a dialogue. Create sparks. 49
  • 5. Measure & Adjust What’s working/what’s not? Why? Select metrics that matter. Capitalize on successes, learn from failures. Rinse & repeat. 50

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