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What's Wrong With My Organization's Website?
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What's Wrong With My Organization's Website?

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Transcript

  • 1. What’s Wrong With My Organization’s Website? Yesenia Sotelo | [email_address] | @silverbell
  • 2. List of Terms
    • URL
    • CMS
    • CRM
    • SEO
    • Conversion rate
    • Mobile-friendly
    • Branding
  • 3. URL
    • Uniform Resource Locator
  • 4. CMS
    • Content Management System
  • 5. CRM
    • Constituent Relationship Management
  • 6. SEO
    • Search Engine Optimization
    • Bonus: Google likes .org, .edu domains
  • 7. Conversion Rate
  • 8. Mobile-friendly
  • 9. Branding
  • 10. HappyDancingTurtle.org
    • Goal: Foster the desire to live sustainably
    • Considering a website redesign
    • Content includes videos, education seminars and step-by-step instructions
  • 11. HappyDancingTurtle.org
  • 12. HappyDancingTurtle.org
  • 13. HappyDancingTurtle.org
    • Recommendation #1: Make it easier to find resources about sustainable living
  • 14. HappyDancingTurtle.org
    • Recommendation #2: Start using SEO-friendly text, especially in links
    Find out how to volunteer at Happy Dancing Turtle Learn how to promote sustainable living solutions with Happy Dancing Turtle
  • 15. HappyDancingTurtle.org
    • Recommendation #3: Consider a new CMS, like WordPress or Drupal
  • 16. HappyDancingTurtle.org
    • Recommendation #4: Start collecting & reviewing analytics, determine conversion rate
  • 17. HappyDancingTurtle.org
    • Additional Considerations:
      • Branding
      • Mobile-friendly
      • URL
  • 18. wmupress.wayne.edu
    • Goal: Increase book sales
    • Would also like to increase the number of pageviews the site receives, make it easier for website visitors to share WMU press content via social media
    • Interested in posting more rich media like audio, video
  • 19. wsupress.wayne.edu
  • 20. wsupress.wayne.edu
  • 21. wsupress.wayne.edu
  • 22. wsupress.wayne.edu
  • 23. wsupress.wayne.edu
  • 24. wsupress.wayne.edu
    • Recommendation #1: Streamline the number of books featured on the home page (currently 8 in slideshow, 10 in new releases)
    • Bonus: Review analytics to determine whether slideshow or new releases is more effective at driving traffic
  • 25. wsupress.wayne.edu
    • Recommendation #2: Streamline the options on the book pages
  • 26. wsupress.wayne.edu
  • 27. wsupress.wayne.edu December 14: JT begins website development
  • 28. wsupress.wayne.edu
    • Recommendation #3: Stay focused on sales when incorporating video or audio
  • 29. wsupress.wayne.edu
  • 30. wsupress.wayne.edu
  • 31. wsupress.wayne.edu
  • 32. wsupress.wayne.edu
  • 33. wsupress.wayne.edu
    • Additional considerations:
      • CRM & content customization
      • Conversion Rate
      • URLs
  • 34. Resources
    • 11 Website Design Best Practices for Nonprofits http://bit.ly/whatswrong2
    • Compilation of Well Designed Donation Pages http://bit.ly/whatswrong3
    • 7 Ways to Optimize Content for Social Sharing http://bit.ly/whatswrong4
    • What Makes Someone Leave a Website? http://bit.ly/whatswrong5
    • Basic HTML & CSS Video Tutorials for Non-Web Ppl dontfeartheinternet.com
    • Slides: http://slidesha.re/whatswrong6