What's Wrong With My Organization's Website?

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What's Wrong With My Organization's Website?

  1. 1. What’s Wrong With My Organization’s Website? Yesenia Sotelo | [email_address] | @silverbell
  2. 2. List of Terms <ul><li>URL </li></ul><ul><li>CMS </li></ul><ul><li>CRM </li></ul><ul><li>SEO </li></ul><ul><li>Conversion rate </li></ul><ul><li>Mobile-friendly </li></ul><ul><li>Branding </li></ul>
  3. 3. URL <ul><li>Uniform Resource Locator </li></ul>
  4. 4. CMS <ul><li>Content Management System </li></ul>
  5. 5. CRM <ul><li>Constituent Relationship Management </li></ul>
  6. 6. SEO <ul><li>Search Engine Optimization </li></ul><ul><li>Bonus: Google likes .org, .edu domains </li></ul>
  7. 7. Conversion Rate
  8. 8. Mobile-friendly
  9. 9. Branding
  10. 10. HappyDancingTurtle.org <ul><li>Goal: Foster the desire to live sustainably </li></ul><ul><li>Considering a website redesign </li></ul><ul><li>Content includes videos, education seminars and step-by-step instructions </li></ul>
  11. 11. HappyDancingTurtle.org
  12. 12. HappyDancingTurtle.org
  13. 13. HappyDancingTurtle.org <ul><li>Recommendation #1: Make it easier to find resources about sustainable living </li></ul>
  14. 14. HappyDancingTurtle.org <ul><li>Recommendation #2: Start using SEO-friendly text, especially in links </li></ul>Find out how to volunteer at Happy Dancing Turtle Learn how to promote sustainable living solutions with Happy Dancing Turtle
  15. 15. HappyDancingTurtle.org <ul><li>Recommendation #3: Consider a new CMS, like WordPress or Drupal </li></ul>
  16. 16. HappyDancingTurtle.org <ul><li>Recommendation #4: Start collecting & reviewing analytics, determine conversion rate </li></ul>
  17. 17. HappyDancingTurtle.org <ul><li>Additional Considerations: </li></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Mobile-friendly </li></ul></ul><ul><ul><li>URL </li></ul></ul>
  18. 18. wmupress.wayne.edu <ul><li>Goal: Increase book sales </li></ul><ul><li>Would also like to increase the number of pageviews the site receives, make it easier for website visitors to share WMU press content via social media </li></ul><ul><li>Interested in posting more rich media like audio, video </li></ul>
  19. 19. wsupress.wayne.edu
  20. 20. wsupress.wayne.edu
  21. 21. wsupress.wayne.edu
  22. 22. wsupress.wayne.edu
  23. 23. wsupress.wayne.edu
  24. 24. wsupress.wayne.edu <ul><li>Recommendation #1: Streamline the number of books featured on the home page (currently 8 in slideshow, 10 in new releases) </li></ul><ul><li>Bonus: Review analytics to determine whether slideshow or new releases is more effective at driving traffic </li></ul>
  25. 25. wsupress.wayne.edu <ul><li>Recommendation #2: Streamline the options on the book pages </li></ul>
  26. 26. wsupress.wayne.edu
  27. 27. wsupress.wayne.edu December 14: JT begins website development
  28. 28. wsupress.wayne.edu <ul><li>Recommendation #3: Stay focused on sales when incorporating video or audio </li></ul>
  29. 29. wsupress.wayne.edu
  30. 30. wsupress.wayne.edu
  31. 31. wsupress.wayne.edu
  32. 32. wsupress.wayne.edu
  33. 33. wsupress.wayne.edu <ul><li>Additional considerations: </li></ul><ul><ul><li>CRM & content customization </li></ul></ul><ul><ul><li>Conversion Rate </li></ul></ul><ul><ul><li>URLs </li></ul></ul>
  34. 34. Resources <ul><li>11 Website Design Best Practices for Nonprofits http://bit.ly/whatswrong2 </li></ul><ul><li>Compilation of Well Designed Donation Pages http://bit.ly/whatswrong3 </li></ul><ul><li>7 Ways to Optimize Content for Social Sharing http://bit.ly/whatswrong4 </li></ul><ul><li>What Makes Someone Leave a Website? http://bit.ly/whatswrong5 </li></ul><ul><li>Basic HTML & CSS Video Tutorials for Non-Web Ppl dontfeartheinternet.com </li></ul><ul><li>Slides: http://slidesha.re/whatswrong6 </li></ul>

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