Servis

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Servis

  1. 1. Tooba Zaheer Shaikh Sabeen Jamil Ramiz Ahsan
  2. 2. People • Students (School , college, university) • Professionals (IT in-charge, Senior programmer, HR person, marketing person, sales person) • Housewife • Housemaid • Single, Married, Married with kids • Different age groups • Different Income levels
  3. 3. Preferred Servis Products • • • • Canvas Shoes Softies Joggers Formals (Men)
  4. 4. Preferred brands other than Servis • • • • • Nike Stylo EBH Unbranded shops in local markets From the shoe carts outside shops
  5. 5. Ad Recall • Low • Aided – People remember on the mention of Fawad Khan (Sale at Servis shoes ad) – Aunty parveen • In other ads, Stylo ad had a better recall , reason - shoes are shown.
  6. 6. Clarity • Not clear when it started. • Some people related it to tea or Ufone , others were intrigued to know what it was. • The jingle is catchy but cannot be memorized
  7. 7. Interest • • • • It is interesting Would watch again, won’t switch channels Grabs attention Would watch to the end and not get bored of it
  8. 8. Likes & dislikes in the ad Likes Dislikes • • • • • • The make up man • The rock stars • No presence of shoes Jingle Tune Linkages created Ferrari Visuals
  9. 9. Visit Servis shoes • A big NO. • Previous bad experiences • High prices as compared to other choices (for low income groups) • Better options available (Maybe at the same price points)

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