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Media Department

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Transcript

  • 1. Media Department Tooba Zaheer Shaikh
  • 2. Inside the agency
    • Creative department
    • Account services
    • Creative services production
    • Traffic department
    • Media department
    • Etc
  • 3. Media Department
    • Responsibilities
    • Media Research
    • Media Planning
    • Media Buying
    • Roles
    • Media Researcher
    • Media Planner
    • Media Manager
    • Media Director
  • 4. Media Research
    • Identification of effective media
    • Identifying target audiences and analyzing their characteristics, behavior and media habits
    • Research about the latest trends in the market
    • Arranging for permissions to use copyrighted material
    • Searching media libraries for useful material
    • Researching opportunities for future investments
  • 5. Media Planner
    • Understand client’s objectives and advertising strategy
    • Develop media strategies and campaigns in liaison with the creative department
    • Plan use of best media mix and timing
    • Presenting proposals to minimize cost achieving best results
    • Translating ideas into quantifiable tasks depending on the media research
  • 6. Media Director
    • Analyze research data
    • Manage media department to check status of client accounts and plan for future media buys
    • Overlook all the accounts available
    • Managing client relationships
  • 7. Media Buyer
    • Negotiate with media organizations
    • Maintaining good contact with media owners
    • Money management skills are a must
  • 8. Global Media planning Organizations  
    • Initiative Worldwide
    • Carat
    • Zenith Optimedia
    • Starcom
    • Mindshare
    • OMD

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