Social Networks And Government Application

Government 2.0?
Social Networks
and Government Application

Monday, November 26, 2007 1

Who am I?

well you can google
me...


If you
search on
Silona - top
40 hits

I’m the only
“silona
Bonewald”
in the
world

http://google.com

Note 5 Social networks
my personal site
and a business site
who I am is also who I know and associate with.

• On the Internet since 86
• On the web since inception
• Ran political campaigns 89-94
• Wrote political software 94-96
• first paid site on web 96
• started ISP 97
• large CMS systems 98-04
• started LoTV 04- present
brief resume - drift over this... you can validate it all on Google

Techie

politico
My
personas gamer

friend

hippie?

actually not a hippie more a burner ala burningman. But we become what people label us...

What is a social
network?

a person and their “friends”

From wikipedia:
“A social network service focuses on the building and verifying of online social networks for communities of people who share interests and
activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software.

Most social network services are primarily web based and provide a collection of various ways for users to interact, such as chat, messaging,
email, video, voice chat, ﬁle sharing, blogging, discussion groups, and so on.

The main types of social networking services are those which contain directories of some categories (such as former classmates), means to
connect with friends (usually with self-description pages), and recommender systems linked to trust. Popular methods now combine many of these,
with MySpace, Bebo and Facebook being the mostly widely used in the anglosphere.[1][2]

There have been some attempts to standardize them (see the FOAF standard) but this has led to some privacy concerns.”

Illustrates connections btn Govt, people online and people not online and the connections btn the
two
http://www.cheswick.com/ches/map/gallery/wired.gif

Wikipedia currently lists
120+ “notable” social networking sites

MySpace Facebook LinkedIn
orkut
Xanga
Windows Live Spaces
netlog LiveJournal
Reunion.com
yelp Friendster
Hi5
Broadcaster.com
bebo
their numbers will surprise you
as will their purposes...

en.wikipedia.org/wiki/List_of_social_networking_websites

What is a Social
Graph?

the actual mathematical mappings of those objects and their relationships - something
quantiﬁable!

WhY use a social
network service?

what is your purpose and why should they come and STAY?
dunbar number story
to remain competitive
psychometric data to understand your clients better
real numbers for continued funding

Collaboration Community

Identity

Communication Reputation

to remain competitive...

privacy

talk about my name and being
unique...

Thru Obscurity?
http://www.ﬂickr.com/photos/randomskk/943054175/

you can hide but they will ﬁnd you
CRM, HIPAA, grocery store, credit scores
your privacy is already gone.
focus on your rights!

Why hasn’t the data all merged?

it will.

it is a matter of time and
money

tell the Microsoft CRM story about frontpage

lazy companies CRM
lazy companies marketing
poor companies
not selling that data YET

This is not the
answer


Nor is this...

http://www.ﬂickr.com/photos/ndm007/171398958/

http://www.ﬂickr.com/photos/ndm007/171398958/

Embrace the change

http://www.ﬂickr.com/photo_zoom.gne?id=122906768&size=l

We are entering a new era

new rules

What are the trends?
746,934,000 on Internet (772 in May)
10% increase from last year
70mi new people
Social Networks doubled in users from 2005-06
verizon data services grew by 2bi last quarter
Juniper research revenue of Social networks from
$572mi in 2007 to 3.1bi in 2012 (this doesn’t count the
worth of data) with a focus on mobile platforms
estimated that phone companies make 20% off data
services this year
71% of myspace and friendster >25 yrs old


For Govt to
participate with
web 2.0

We need to know the
new rules


Web 2.0
Tech that enables
Sharing

Collaborating

Creativity


Sharing
Is giving way to the idea of copy-left with new licensing models like creative commons and public domain.
Even mainstream artists like Radiohead are trying pay what you can models as they know they can’t really
ﬁght the growth of ﬁle sharing.

collaboration.
Collaboration

http://www.ﬂickr.com/photo_zoom.gne?id=522432567&size=o

collaborative model, with competitors actually coming together to discuss delivering better customer
experiences. We are calling this phenomenon co-opetition.

Creativity
http://www.ﬂickr.com/photo_zoom.gne?id=1043193404&size=o

FYI Julian Bond - social media person

openness

openness, which is heavily based in trust...openness
means

openness means...open access to the information
or material resources needed for a diverse range of
users/producers/contributors to contribute to
projects.
wikipedia.org

open access to information is needed...in order to achieve true openness, you have to be
totally...

• http://www.ﬂickr.com/photos/red_devil/51964471/
TRUST. You see, stuff like living publicly, copy-left, apis and co-opetition all require a deeper trust than what
we seemed to have in the 1.0 era. After I spoke at the NASCIO conference, two women from the Federal
Government web project approached me and said, “We hadn’t thought of trust in the way you described it. In
fact, we are going to a conference next week that is all about people trusting their government. We hadn’t
thought about trusting the people.”

Trust
goes
both
ways

http://www.ﬂickr.com/photos/icyrae/172495321/

you have to trust citizens as well as citizens’ trusting you for this to work!

Dual Transparency

how to mitigate the risks of online participation?

systems will always be gamed
how to create a system that can be ﬁxed and have repercussions for poor behavior
jury trials - let peers sort it out
which leads to ...

importance
of identity to
Social
Networks

http://www.ﬂickr.com/photo_zoom.gne?id=377350146&size=l


It isn’t about trusting the
individual.

it is about trusting the
community.

Use tools that do this...

(social networks)

talk about wikipedia examples - talk a bit about GOOD HEALTHY communities

This is the good side of the
lack of privacy

free to make own judgments

Tolerance?

again HEALTHY community

How can
Government be
Transparent?


Real Honesty

explaining what you
are doing and why


how?
Weblogs Social Software
Wikis Tagging
google Docs Social bookmarking
Podcasts Forums or discussion
RSS Feeds groups
Chat

APIs and Services

see resources slide at end of prezo

But this takes time,
effort and money


The Inexpensive way...
Let the community do it!

we want your data


It is the easiest thing
Govt can do...

gsa.gov has some nifty publications

let citizens
illuminate it
for you

Of course -
then we are responsible for what we say
and how we interpret it...
an added bonus

then you don’t have to grow a community on your site.

As of 11/18/2007

8385 applications
and counting!

for example in the business world

case study:
san diego fires, a concerned citizen
and Twitter, flickr, and mashups

Citizen safety

SMS and Cell phones

A friend of ours, Nate, who lives in San Diego started publishing up to date information regarding the San
Diego ﬁres. The kind of stuff that you could really only ﬁnd out by being there, searching around the net for
every piece of information possible and having access to the right information feeds...

notice
tags

notice
tags

In fact, he is probably sending out a tweet every couple of minutes with updates on shelters that are filling up,
links to photos taken by locals, places where you can send donations, etc. Nate was able, through Twitter, to
actually help individuals find out specific information about their loved ones in the area. It was like having our
very own newscaster.

notice
tags

What was even more significant was that the LAFD, who have a twitter account, had tweeted earlier that they
were not covering the fires as it was out of their jurisdiction and, from what we could tell, there wasn’t a twitter
account set up for the San Diego department. That being said, if there WERE, we would have expected them
to be fighting the fires, not stopping to twitter every couple of minutes. This type of partnership with a
concerned citizen who can deliver this information is one of the amazing things that happens time and time
again.

Tagging pictures
could use GIS
codes

insert ﬂickr photo here


With data -
mashups can occur!

http://blog.programmableweb.com/2007/10/24/track-california-fires-via-mashups/
http://twitter.com/kpbsnews
http://www.programmableweb.com/code

Texas coming soon!

gather data from publicly available and posted online
legislation
campaign ﬁnance
and then adds in categories of special interests - vetted by specialists on their team.
LoTV will be helping with Texas and creating an open standard of data exchange

5 paragraphs

Sen 4
Sub
committee

Sen 1
Sen 3
Sen 2

D1 at 100 D2 at 100 D3 at 125 D5 at 100
Senator 1 has
425K from SBC
related
interests
SBC

So that we can let citizens create mappings like this

New Zealand
wiki for input on sunset
review of police riot act

14000 edit in one day
http://www.e.govt.nz

1) About the same size as most states 4mi people
2) involved populace
3) internet connectivity isn’t even close to as good as here

http://participation.e.govt.nz

They show their complete understanding my making the participation guide itself a WIKI!

currently using mediawiki (same as wikipedia) and plone

Still determined to
create your own
Social network?


Creation and
implementation of
Core
principles

This is the part I admired the most about the Kiwi system.

basic principles to generate trust:

clarity
respect
commitment
creativity
inclusion
accountability
accomplishment


establish a community
take a lesson from
wikipedia!

make citizens part of
that process

what is a citizen?

remember that citizens are varied! have multiple personas associate with groups and remember
that groups are citizens as well!

Openness

1) platform
2) clarity
3) be available
4) foster creativity
5) Accomplishments
6) accountable
7) Diversity
8) be accessible
9) respect
10) usability


1) platform

become a data Source!

openApi’s - making data available

Free and open Source software
allows customization (let us write
widgets for YOU!)

is a system that can be programmed and therefore customized by outside developers – users – and in that way, adapted to countless needs and
niches that the platform's original developers could not have possibly contemplated, much less had time to accommodate. –Marc Andreessen,
http://blog.pmarca.com/2007/09/the-threekinds.html

2) Clarity
try to publish everything openly
Think blogs, wikis, groups, chat etc
e.govt.nz has a good policy for their
employees


IM me Email Me

3) availability
let people contact you directly and answer
them openly

call me comment here


4) Creativity
Recognize that mistakes will
happen

Fix and forgive
with openness people will forgive you too!


5) Accomplishments
Recognize contributors
run open betas
do press releases
acknowledging collaborators


6) accountable
be clear about progress
accept failure and successes
let people know who does what


7) Diversity
Key element of a healthy
community

Encourage participation from
different people from different
areas and backgrounds


8) Accessible
remember those that are
challenged more by technology
(digital divide, eldery, disabled)


9) Respect
everyone is potential partner,
collaborator, volunteer


10) usability
Focus on citizens and results
not technology


League of Technical Voters
is creating a

Free and Open Source
Social Network

Why?

Creating a new
standard for

Dual Transparency

partnering with some amazing groups like brad ﬁtzpatrick, tantek celik, plaxo, facebook, linkedin,
digg,

nowing who you are talking to
akes them more real


This is the true power of
Social Networks
making people more “real” online by
mirroring those “Real world”
connections


Open Standards


federated identities
networks
I recommend
New Zealand’s IVS
- great on privacy rights

http://www.e.govt.nz/services/resources/news/2007/20070927.html


OpenSocial - Brad Fitzpatrick

wikipedia says:
“OpenSocial is a set of common application programming interfaces (APIs) for web-based social network applications, developed by Google, and
released November 1, 2007.[1] Applications implementing the OpenSocial APIs will be interoperable with any social network system that supports
them, including features on sites such as MySpace[2] and Friendster.[3]”

Partners: Myspace, bebo, Sixapart, Hi5, Friendster, LinkedIn, Ning, Orkut, wink

OpenID

OpenID - brad Fitspartick, Dick hardt, AOL,
and many others

Using a few users of OpenID: AOL Digg livejournal microsoft wikipedia plaxo slashdot wordpress
Jyte, Ma.gnolia.com or Zooomr VOX twitter

my have the key to making OpenID secure by updating the browser talking to Mozilla and Microsoft
right now

OAuth

don’t worry about this just make sure your tech guys know!

“Many luxury cars today come with a valet key. It is a special key you give the parking attendant and unlike your regular key, will not allow the car
to drive more than a mile or two. Some valet keys will not open the trunk, while others will block access to your onboard cell phone address book.
Regardless of what restrictions the valet key imposes, the idea is very clever. You give someone limited access to your car with a special key, while
using your regular key to unlock everything.

Everyday new website offer services which tie together functionality from other sites. A photo lab printing your online photos, a social network using
your address book to look for friends, and APIs to build your own desktop application version of a popular site. These are all great services – what
is not so great about some of the implementations available today is their request for your username and password to the other site. When you
agree to share your secret credentials, not only you expose your password to someone else (yes, that same password you also use for online
banking), you also give them full access to do as they wish. They can do anything they wanted – even change your password and lock you out.

This is what OAuth does, it allows the you the User to grant access to your private resources on one site (which is called the Service Provider), to
another site (called Consumer, not to be confused with you, the User). While OpenID is all about using a single identity to sign into many sites,
OAuth is about giving access to your stuff without sharing your identity at all (or its secret parts).”

Microformats


Remember people are
different - try
multiple experiences
and experiment
set expectations


if you have your data
standardized...
it is easy and safe to
play!


remember the
Hawthorne Effect


The real reason...
I use many pictures of children in this prezo...

because this is the reality of whose system this will be and who will be using it in the future. We
have to plan for them and understand the newer generation that is adopting these systems
worldwide at an amazing rate.

Credits:
many concepts here are borrowed from

http://www.slideshare.net/missrogue
http://participation.e.govt.nz

images are credited on each slide

URL’s are listed on each screen capture

The picture of me is not released under Creative commons license but
is All rights reserved by Steven Noreyko. It may be copied for
purposes of redistributing this presentation but may not be altered
or reused in a different context.

Font is evil Genius BB

statistic are from comScore World matrix
http://www.comscore.com/press/release.asp?press=1242
http://socnetwork.blogspot.com


Learn more:
what is a...
wiki? http://www.commoncraft.com/video-wikis-plain-english

Blog? http://www.blogbasics.com/blog-tutorial-1-1.php

google doc? can you use word? you don’t need one! http://docs.google.com

rss feed? http://www.commoncraft.com/rss_plain_english

podcast? http://www.commoncraft.com/mygads

Chat? http://www.davesite.com/webstation/inet101/chat01.shtml

Social Software? http://www.commoncraft.com/video-social-networking

SMS texting? http://www.commoncraft.com/mygads

Social Bookmarking? http://www.commoncraft.com/bookmarking-plain-english

forums/bulletin board groups? http://www.commoncraft.com/archives/000768.html


This Prezo is
listed under

http://leagueoftechvoters.org/
ec3prezo

Sites to see!
• creativecommons. • wiki.participation.e.govt.nz
org
• maps.google.com
• wikipedia.org
• twitter.com/nateritter
• flickr.com
• citizenwausau.com
• opensocial.org
• chicagocrime.org
• twitter.com
• groups.google.com
• microformats.org
• www.safeas.govt.nz
• openid.net
• fixmystreet.org
• oauth.net


How to contact me?
Silona.com
silona@silona.com
(512) 750-9220
Silona_bonewald on Skype


Social Networks And Government Application

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