and Government Application
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Who am I?
well you can google
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Silona - top
I’m the only
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Note 5 Social networks
my personal site
and a business site
who I am is also who I know and associate with.
• On the Internet since 86
• On the web since inception
• Ran political campaigns 89-94
• Wrote political software 94-96
• first paid site on web 96
• started ISP 97
• large CMS systems 98-04
• started LoTV 04- present
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brief resume - drift over this... you can validate it all on Google
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actually not a hippie more a burner ala burningman. But we become what people label us...
What is a social
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a person and their “friends”
“A social network service focuses on the building and verifying of online social networks for communities of people who share interests and
activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software.
Most social network services are primarily web based and provide a collection of various ways for users to interact, such as chat, messaging,
email, video, voice chat, ﬁle sharing, blogging, discussion groups, and so on.
The main types of social networking services are those which contain directories of some categories (such as former classmates), means to
connect with friends (usually with self-description pages), and recommender systems linked to trust. Popular methods now combine many of these,
with MySpace, Bebo and Facebook being the mostly widely used in the anglosphere.
There have been some attempts to standardize them (see the FOAF standard) but this has led to some privacy concerns.”
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Illustrates connections btn Govt, people online and people not online and the connections btn the
Wikipedia currently lists
120+ “notable” social networking sites
MySpace Facebook LinkedIn
Windows Live Spaces
their numbers will surprise you
as will their purposes...
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What is a Social
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the actual mathematical mappings of those objects and their relationships - something
WhY use a social
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what is your purpose and why should they come and STAY?
dunbar number story
to remain competitive
psychometric data to understand your clients better
real numbers for continued funding
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to remain competitive...
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talk about my name and being
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you can hide but they will ﬁnd you
CRM, HIPAA, grocery store, credit scores
your privacy is already gone.
focus on your rights!
Why hasn’t the data all merged?
it is a matter of time and
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tell the Microsoft CRM story about frontpage
lazy companies CRM
lazy companies marketing
not selling that data YET
This is not the
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Nor is this...
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Embrace the change
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We are entering a new era
What are the trends?
746,934,000 on Internet (772 in May)
10% increase from last year
70mi new people
Social Networks doubled in users from 2005-06
verizon data services grew by 2bi last quarter
Juniper research revenue of Social networks from
$572mi in 2007 to 3.1bi in 2012 (this doesn’t count the
worth of data) with a focus on mobile platforms
estimated that phone companies make 20% off data
services this year
71% of myspace and friendster >25 yrs old
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For Govt to
We need to know the
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Tech that enables
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Is giving way to the idea of copy-left with new licensing models like creative commons and public domain.
Even mainstream artists like Radiohead are trying pay what you can models as they know they can’t really
ﬁght the growth of ﬁle sharing.
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collaborative model, with competitors actually coming together to discuss delivering better customer
experiences. We are calling this phenomenon co-opetition.
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FYI Julian Bond - social media person
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openness, which is heavily based in trust...openness
openness means...open access to the information
or material resources needed for a diverse range of
users/producers/contributors to contribute to
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open access to information is needed...in order to achieve true openness, you have to be
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TRUST. You see, stuff like living publicly, copy-left, apis and co-opetition all require a deeper trust than what
we seemed to have in the 1.0 era. After I spoke at the NASCIO conference, two women from the Federal
Government web project approached me and said, “We hadn’t thought of trust in the way you described it. In
fact, we are going to a conference next week that is all about people trusting their government. We hadn’t
thought about trusting the people.”
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you have to trust citizens as well as citizens’ trusting you for this to work!
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how to mitigate the risks of online participation?
systems will always be gamed
how to create a system that can be ﬁxed and have repercussions for poor behavior
jury trials - let peers sort it out
which leads to ...
of identity to
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It isn’t about trusting the
it is about trusting the
Use tools that do this...
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talk about wikipedia examples - talk a bit about GOOD HEALTHY communities
This is the good side of the
lack of privacy
free to make own judgments
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again HEALTHY community
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explaining what you
are doing and why
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Weblogs Social Software
google Docs Social bookmarking
Podcasts Forums or discussion
RSS Feeds groups
APIs and Services
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see resources slide at end of prezo
But this takes time,
effort and money
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The Inexpensive way...
Let the community do it!
we want your data
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It is the easiest thing
Govt can do...
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gsa.gov has some nifty publications
Of course -
then we are responsible for what we say
and how we interpret it...
an added bonus
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then you don’t have to grow a community on your site.
As of 11/18/2007
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for example in the business world
san diego fires, a concerned citizen
and Twitter, flickr, and mashups
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SMS and Cell phones
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A friend of ours, Nate, who lives in San Diego started publishing up to date information regarding the San
Diego ﬁres. The kind of stuff that you could really only ﬁnd out by being there, searching around the net for
every piece of information possible and having access to the right information feeds...
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In fact, he is probably sending out a tweet every couple of minutes with updates on shelters that are ﬁlling up,
links to photos taken by locals, places where you can send donations, etc. Nate was able, through Twitter, to
actually help individuals ﬁnd out speciﬁc information about their loved ones in the area. It was like having our
very own newscaster.
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What was even more signiﬁcant was that the LAFD, who have a twitter account, had tweeted earlier that they
were not covering the ﬁres as it was out of their jurisdiction and, from what we could tell, there wasn’t a twitter
account set up for the San Diego department. That being said, if there WERE, we would have expected them
to be ﬁghting the ﬁres, not stopping to twitter every couple of minutes. This type of partnership with a
concerned citizen who can deliver this information is one of the amazing things that happens time and time
could use GIS
insert ﬂickr photo here
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With data -
mashups can occur!
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Texas coming soon!
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gather data from publicly available and posted online
and then adds in categories of special interests - vetted by specialists on their team.
LoTV will be helping with Texas and creating an open standard of data exchange
D1 at 100 D2 at 100 D3 at 125 D5 at 100
Senator 1 has
425K from SBC
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So that we can let citizens create mappings like this
wiki for input on sunset
review of police riot act
14000 edit in one day
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1) About the same size as most states 4mi people
2) involved populace
3) internet connectivity isn’t even close to as good as here
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They show their complete understanding my making the participation guide itself a WIKI!
currently using mediawiki (same as wikipedia) and plone
Still determined to
create your own
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This is the part I admired the most about the Kiwi system.
basic principles to generate trust:
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establish a community
take a lesson from
make citizens part of
what is a citizen?
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remember that citizens are varied! have multiple personas associate with groups and remember
that groups are citizens as well!
3) be available
4) foster creativity
8) be accessible
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become a data Source!
openApi’s - making data available
Free and open Source software
allows customization (let us write
widgets for YOU!)
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is a system that can be programmed and therefore customized by outside developers – users – and in that way, adapted to countless needs and
niches that the platform's original developers could not have possibly contemplated, much less had time to accommodate. –Marc Andreessen,
try to publish everything openly
Think blogs, wikis, groups, chat etc
e.govt.nz has a good policy for their
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IM me Email Me
let people contact you directly and answer
call me comment here
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Recognize that mistakes will
Fix and forgive
with openness people will forgive you too!
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run open betas
do press releases
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be clear about progress
accept failure and successes
let people know who does what
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Key element of a healthy
Encourage participation from
different people from different
areas and backgrounds
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remember those that are
challenged more by technology
(digital divide, eldery, disabled)
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everyone is potential partner,
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Focus on citizens and results
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League of Technical Voters
is creating a
Free and Open Source
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Creating a new
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partnering with some amazing groups like brad ﬁtzpatrick, tantek celik, plaxo, facebook, linkedin,
nowing who you are talking to
akes them more real
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This is the true power of
making people more “real” online by
mirroring those “Real world”
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OpenSocial - Brad Fitzpatrick
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“OpenSocial is a set of common application programming interfaces (APIs) for web-based social network applications, developed by Google, and
released November 1, 2007. Applications implementing the OpenSocial APIs will be interoperable with any social network system that supports
them, including features on sites such as MySpace and Friendster.”
Partners: Myspace, bebo, Sixapart, Hi5, Friendster, LinkedIn, Ning, Orkut, wink
OpenID - brad Fitspartick, Dick hardt, AOL,
and many others
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Using a few users of OpenID: AOL Digg livejournal microsoft wikipedia plaxo slashdot wordpress
Jyte, Ma.gnolia.com or Zooomr VOX twitter
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my have the key to making OpenID secure by updating the browser talking to Mozilla and Microsoft
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don’t worry about this just make sure your tech guys know!
“Many luxury cars today come with a valet key. It is a special key you give the parking attendant and unlike your regular key, will not allow the car
to drive more than a mile or two. Some valet keys will not open the trunk, while others will block access to your onboard cell phone address book.
Regardless of what restrictions the valet key imposes, the idea is very clever. You give someone limited access to your car with a special key, while
using your regular key to unlock everything.
Everyday new website offer services which tie together functionality from other sites. A photo lab printing your online photos, a social network using
your address book to look for friends, and APIs to build your own desktop application version of a popular site. These are all great services – what
is not so great about some of the implementations available today is their request for your username and password to the other site. When you
agree to share your secret credentials, not only you expose your password to someone else (yes, that same password you also use for online
banking), you also give them full access to do as they wish. They can do anything they wanted – even change your password and lock you out.
This is what OAuth does, it allows the you the User to grant access to your private resources on one site (which is called the Service Provider), to
another site (called Consumer, not to be confused with you, the User). While OpenID is all about using a single identity to sign into many sites,
OAuth is about giving access to your stuff without sharing your identity at all (or its secret parts).”
Remember people are
different - try
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if you have your data
it is easy and safe to
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The real reason...
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I use many pictures of children in this prezo...
because this is the reality of whose system this will be and who will be using it in the future. We
have to plan for them and understand the newer generation that is adopting these systems
worldwide at an amazing rate.
many concepts here are borrowed from
images are credited on each slide
URL’s are listed on each screen capture
The picture of me is not released under Creative commons license but
is All rights reserved by Steven Noreyko. It may be copied for
purposes of redistributing this presentation but may not be altered
or reused in a different context.
Font is evil Genius BB
statistic are from comScore World matrix
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what is a...
google doc? can you use word? you don’t need one! http://docs.google.com
rss feed? http://www.commoncraft.com/rss_plain_english
Social Software? http://www.commoncraft.com/video-social-networking
SMS texting? http://www.commoncraft.com/mygads
Social Bookmarking? http://www.commoncraft.com/bookmarking-plain-english
forums/bulletin board groups? http://www.commoncraft.com/archives/000768.html
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This Prezo is
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