Government 2.0?
Social Networks
and Government Application
Monday, November 26, 2007 1

Who am I?
well you can google
me...
Monday, November 26, 2007 2

If you
search on
Silona - top
40 hits
I’m the only
“silona
Bonewald”
in the
world
http://google.com
Monday, November 26, 2007 3
Note 5 Social networks
my personal site
and a business site
who I am is also who I know and associate with.

• On the Internet since 86
• On the web since inception
• Ran political campaigns 89-94
• Wrote political software 94-96
• first paid site on web 96
• started ISP 97
• large CMS systems 98-04
• started LoTV 04- present
Monday, November 26, 2007 4
brief resume - drift over this... you can validate it all on Google

Techie
politico
My
personas gamer
friend
hippie?
Monday, November 26, 2007 5
actually not a hippie more a burner ala burningman. But we become what people label us...

What is a social
network?
Monday, November 26, 2007 6
a person and their “friends”
From wikipedia:
“A social network service focuses on the building and verifying of online social networks for communities of people who share interests and
activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software.
Most social network services are primarily web based and provide a collection of various ways for users to interact, such as chat, messaging,
email, video, voice chat, file sharing, blogging, discussion groups, and so on.
The main types of social networking services are those which contain directories of some categories (such as former classmates), means to
connect with friends (usually with self-description pages), and recommender systems linked to trust. Popular methods now combine many of these,
with MySpace, Bebo and Facebook being the mostly widely used in the anglosphere.[1][2]
There have been some attempts to standardize them (see the FOAF standard) but this has led to some privacy concerns.”

Monday, November 26, 2007 7
Illustrates connections btn Govt, people online and people not online and the connections btn the
two
http://www.cheswick.com/ches/map/gallery/wired.gif

Monday, November 26, 2007 8

Wikipedia currently lists
120+ “notable” social networking sites
MySpace Facebook LinkedIn
orkut
Xanga
Windows Live Spaces
netlog LiveJournal
Reunion.com
yelp Friendster
Hi5
Broadcaster.com
bebo
their numbers will surprise you
as will their purposes...
Monday, November 26, 2007 9
en.wikipedia.org/wiki/List_of_social_networking_websites

What is a Social
Graph?
Monday, November 26, 2007 10
the actual mathematical mappings of those objects and their relationships - something
quantifiable!

WhY use a social
network service?
Monday, November 26, 2007 11
what is your purpose and why should they come and STAY?
dunbar number story
to remain competitive
psychometric data to understand your clients better
real numbers for continued funding

Collaboration Community
Identity
Communication Reputation
Monday, November 26, 2007 12
to remain competitive...

privacy
Monday, November 26, 2007 13
talk about my name and being
unique...

Thru Obscurity?
http://www.flickr.com/photos/randomskk/943054175/
Monday, November 26, 2007 14
you can hide but they will find you
CRM, HIPAA, grocery store, credit scores
your privacy is already gone.
focus on your rights!

Why hasn’t the data all merged?
it will.
it is a matter of time and
money
Monday, November 26, 2007 15
tell the Microsoft CRM story about frontpage
lazy companies CRM
lazy companies marketing
poor companies
not selling that data YET

This is not the
answer
Monday, November 26, 2007 16

Nor is this...
http://www.flickr.com/photos/ndm007/171398958/
Monday, November 26, 2007 17
http://www.flickr.com/photos/ndm007/171398958/

Embrace the change
http://www.flickr.com/photo_zoom.gne?id=122906768&size=l
Monday, November 26, 2007 18
We are entering a new era
new rules

What are the trends?
746,934,000 on Internet (772 in May)
10% increase from last year
70mi new people
Social Networks doubled in users from 2005-06
verizon data services grew by 2bi last quarter
Juniper research revenue of Social networks from
$572mi in 2007 to 3.1bi in 2012 (this doesn’t count the
worth of data) with a focus on mobile platforms
estimated that phone companies make 20% off data
services this year
71% of myspace and friendster >25 yrs old
Monday, November 26, 2007 19

For Govt to
participate with
web 2.0
We need to know the
new rules
Monday, November 26, 2007 20

Web 2.0
Tech that enables
Sharing
Collaborating
Creativity
Monday, November 26, 2007 21

Sharing
Monday, November 26, 2007 22
Is giving way to the idea of copy-left with new licensing models like creative commons and public domain.
Even mainstream artists like Radiohead are trying pay what you can models as they know they can’t really
fight the growth of file sharing.

collaboration.
Collaboration
http://www.flickr.com/photo_zoom.gne?id=522432567&size=o
Monday, November 26, 2007 23
collaborative model, with competitors actually coming together to discuss delivering better customer
experiences. We are calling this phenomenon co-opetition.

Creativity
http://www.flickr.com/photo_zoom.gne?id=1043193404&size=o
Monday, November 26, 2007 24
FYI Julian Bond - social media person

openness
Monday, November 26, 2007 25
openness, which is heavily based in trust...openness
means

openness means...open access to the information
or material resources needed for a diverse range of
users/producers/contributors to contribute to
projects.
wikipedia.org
Monday, November 26, 2007 26
open access to information is needed...in order to achieve true openness, you have to be
totally...

• http://www.flickr.com/photos/red_devil/51964471/
Monday, November 26, 2007 27
TRUST. You see, stuff like living publicly, copy-left, apis and co-opetition all require a deeper trust than what
we seemed to have in the 1.0 era. After I spoke at the NASCIO conference, two women from the Federal
Government web project approached me and said, “We hadn’t thought of trust in the way you described it. In
fact, we are going to a conference next week that is all about people trusting their government. We hadn’t
thought about trusting the people.”

Trust
goes
both
ways
http://www.flickr.com/photos/icyrae/172495321/
Monday, November 26, 2007 28
you have to trust citizens as well as citizens’ trusting you for this to work!

Dual Transparency
Monday, November 26, 2007 29
how to mitigate the risks of online participation?
systems will always be gamed
how to create a system that can be fixed and have repercussions for poor behavior
jury trials - let peers sort it out
which leads to ...

importance
of identity to
Social
Networks
http://www.flickr.com/photo_zoom.gne?id=377350146&size=l
Monday, November 26, 2007 30

It isn’t about trusting the
individual.
it is about trusting the
community.
Use tools that do this...
(social networks)
Monday, November 26, 2007 31
talk about wikipedia examples - talk a bit about GOOD HEALTHY communities

This is the good side of the
lack of privacy
free to make own judgments
Tolerance?
Monday, November 26, 2007 32
again HEALTHY community

How can
Government be
Transparent?
Monday, November 26, 2007 33

Real Honesty
explaining what you
are doing and why
Monday, November 26, 2007 34

how?
Weblogs Social Software
Wikis Tagging
google Docs Social bookmarking
Podcasts Forums or discussion
RSS Feeds groups
Chat
APIs and Services
Monday, November 26, 2007 35
see resources slide at end of prezo

But this takes time,
effort and money
Monday, November 26, 2007 36

The Inexpensive way...
Let the community do it!
we want your data
Monday, November 26, 2007 37

It is the easiest thing
Govt can do...
Monday, November 26, 2007 38
gsa.gov has some nifty publications

let citizens
illuminate it
for you
Of course -
then we are responsible for what we say
and how we interpret it...
an added bonus
Monday, November 26, 2007 39
then you don’t have to grow a community on your site.

As of 11/18/2007
8385 applications
and counting!
Monday, November 26, 2007 40
for example in the business world

case study:
san diego fires, a concerned citizen
and Twitter, flickr, and mashups
Monday, November 26, 2007 41
Citizen safety

SMS and Cell phones
Monday, November 26, 2007 42
A friend of ours, Nate, who lives in San Diego started publishing up to date information regarding the San
Diego fires. The kind of stuff that you could really only find out by being there, searching around the net for
every piece of information possible and having access to the right information feeds...

notice
tags
notice
tags
Monday, November 26, 2007 43
In fact, he is probably sending out a tweet every couple of minutes with updates on shelters that are filling up,
links to photos taken by locals, places where you can send donations, etc. Nate was able, through Twitter, to
actually help individuals find out specific information about their loved ones in the area. It was like having our
very own newscaster.

notice
tags
Monday, November 26, 2007 44
What was even more significant was that the LAFD, who have a twitter account, had tweeted earlier that they
were not covering the fires as it was out of their jurisdiction and, from what we could tell, there wasn’t a twitter
account set up for the San Diego department. That being said, if there WERE, we would have expected them
to be fighting the fires, not stopping to twitter every couple of minutes. This type of partnership with a
concerned citizen who can deliver this information is one of the amazing things that happens time and time
again.

Tagging pictures
could use GIS
codes
insert flickr photo here
Monday, November 26, 2007 45

With data -
mashups can occur!
http://blog.programmableweb.com/2007/10/24/track-california-fires-via-mashups/
http://twitter.com/kpbsnews
http://www.programmableweb.com/code
Monday, November 26, 2007 46

Monday, November 26, 2007 47

Texas coming soon!
Monday, November 26, 2007 48
gather data from publicly available and posted online
legislation
campaign finance
and then adds in categories of special interests - vetted by specialists on their team.
LoTV will be helping with Texas and creating an open standard of data exchange

5 paragraphs
Sen 4
Sub
committee
Sen 1
Sen 3
Sen 2
D1 at 100 D2 at 100 D3 at 125 D5 at 100
Senator 1 has
425K from SBC
related
interests
SBC
Monday, November 26, 2007 49
So that we can let citizens create mappings like this

New Zealand
wiki for input on sunset
review of police riot act
14000 edit in one day
http://www.e.govt.nz
Monday, November 26, 2007 50
1) About the same size as most states 4mi people
2) involved populace
3) internet connectivity isn’t even close to as good as here

http://participation.e.govt.nz
Monday, November 26, 2007 51
They show their complete understanding my making the participation guide itself a WIKI!
currently using mediawiki (same as wikipedia) and plone

Still determined to
create your own
Social network?
Monday, November 26, 2007 52

Creation and
implementation of
Core
principles
Monday, November 26, 2007 53
This is the part I admired the most about the Kiwi system.

basic principles to generate trust:
clarity
respect
commitment
creativity
inclusion
accountability
accomplishment
Monday, November 26, 2007 54

establish a community
take a lesson from
wikipedia!
make citizens part of
that process
what is a citizen?
Monday, November 26, 2007 55
remember that citizens are varied! have multiple personas associate with groups and remember
that groups are citizens as well!

Openness
1) platform
2) clarity
3) be available
4) foster creativity
5) Accomplishments
6) accountable
7) Diversity
8) be accessible
9) respect
10) usability
Monday, November 26, 2007 56

1) platform
become a data Source!
openApi’s - making data available
Free and open Source software
allows customization (let us write
widgets for YOU!)
Monday, November 26, 2007 57
is a system that can be programmed and therefore customized by outside developers – users – and in that way, adapted to countless needs and
niches that the platform's original developers could not have possibly contemplated, much less had time to accommodate. –Marc Andreessen,
http://blog.pmarca.com/2007/09/the-threekinds.html

2) Clarity
try to publish everything openly
Think blogs, wikis, groups, chat etc
e.govt.nz has a good policy for their
employees
Monday, November 26, 2007 58

IM me Email Me
3) availability
let people contact you directly and answer
them openly
call me comment here
Monday, November 26, 2007 59

4) Creativity
Recognize that mistakes will
happen
Fix and forgive
with openness people will forgive you too!
Monday, November 26, 2007 60

5) Accomplishments
Recognize contributors
run open betas
do press releases
acknowledging collaborators
Monday, November 26, 2007 61

6) accountable
be clear about progress
accept failure and successes
let people know who does what
Monday, November 26, 2007 62

7) Diversity
Key element of a healthy
community
Encourage participation from
different people from different
areas and backgrounds
Monday, November 26, 2007 63

8) Accessible
remember those that are
challenged more by technology
(digital divide, eldery, disabled)
Monday, November 26, 2007 64

9) Respect
everyone is potential partner,
collaborator, volunteer
Monday, November 26, 2007 65

10) usability
Focus on citizens and results
not technology
Monday, November 26, 2007 66

League of Technical Voters
is creating a
Free and Open Source
Social Network
Why?
Monday, November 26, 2007 67

Creating a new
standard for
Dual Transparency
Monday, November 26, 2007 68
partnering with some amazing groups like brad fitzpatrick, tantek celik, plaxo, facebook, linkedin,
digg,

nowing who you are talking to
akes them more real
Monday, November 26, 2007 69

This is the true power of
Social Networks
making people more “real” online by
mirroring those “Real world”
connections
Monday, November 26, 2007 70

Open Standards
Monday, November 26, 2007 71

federated identities
networks
I recommend
New Zealand’s IVS
- great on privacy rights
http://www.e.govt.nz/services/resources/news/2007/20070927.html
Monday, November 26, 2007 72

Monday, November 26, 2007 73

OpenSocial - Brad Fitzpatrick
Monday, November 26, 2007 74
wikipedia says:
“OpenSocial is a set of common application programming interfaces (APIs) for web-based social network applications, developed by Google, and
released November 1, 2007.[1] Applications implementing the OpenSocial APIs will be interoperable with any social network system that supports
them, including features on sites such as MySpace[2] and Friendster.[3]”
Partners: Myspace, bebo, Sixapart, Hi5, Friendster, LinkedIn, Ning, Orkut, wink

OpenID
OpenID - brad Fitspartick, Dick hardt, AOL,
and many others
Monday, November 26, 2007 75
Using a few users of OpenID: AOL Digg livejournal microsoft wikipedia plaxo slashdot wordpress
Jyte, Ma.gnolia.com or Zooomr VOX twitter

Monday, November 26, 2007 76
my have the key to making OpenID secure by updating the browser talking to Mozilla and Microsoft
right now

OAuth
Monday, November 26, 2007 77
don’t worry about this just make sure your tech guys know!
“Many luxury cars today come with a valet key. It is a special key you give the parking attendant and unlike your regular key, will not allow the car
to drive more than a mile or two. Some valet keys will not open the trunk, while others will block access to your onboard cell phone address book.
Regardless of what restrictions the valet key imposes, the idea is very clever. You give someone limited access to your car with a special key, while
using your regular key to unlock everything.
Everyday new website offer services which tie together functionality from other sites. A photo lab printing your online photos, a social network using
your address book to look for friends, and APIs to build your own desktop application version of a popular site. These are all great services – what
is not so great about some of the implementations available today is their request for your username and password to the other site. When you
agree to share your secret credentials, not only you expose your password to someone else (yes, that same password you also use for online
banking), you also give them full access to do as they wish. They can do anything they wanted – even change your password and lock you out.
This is what OAuth does, it allows the you the User to grant access to your private resources on one site (which is called the Service Provider), to
another site (called Consumer, not to be confused with you, the User). While OpenID is all about using a single identity to sign into many sites,
OAuth is about giving access to your stuff without sharing your identity at all (or its secret parts).”

Microformats
Monday, November 26, 2007 78

Monday, November 26, 2007 79

Remember people are
different - try
multiple experiences
and experiment
set expectations
Monday, November 26, 2007 80

if you have your data
standardized...
it is easy and safe to
play!
Monday, November 26, 2007 81

remember the
Hawthorne Effect
Monday, November 26, 2007 82

The real reason...
Monday, November 26, 2007 83
I use many pictures of children in this prezo...
because this is the reality of whose system this will be and who will be using it in the future. We
have to plan for them and understand the newer generation that is adopting these systems
worldwide at an amazing rate.

Credits:
many concepts here are borrowed from
http://www.slideshare.net/missrogue
http://participation.e.govt.nz
images are credited on each slide
URL’s are listed on each screen capture
The picture of me is not released under Creative commons license but
is All rights reserved by Steven Noreyko. It may be copied for
purposes of redistributing this presentation but may not be altered
or reused in a different context.
Font is evil Genius BB
statistic are from comScore World matrix
http://www.comscore.com/press/release.asp?press=1242
http://socnetwork.blogspot.com
Monday, November 26, 2007 84

Learn more:
what is a...
wiki? http://www.commoncraft.com/video-wikis-plain-english
Blog? http://www.blogbasics.com/blog-tutorial-1-1.php
google doc? can you use word? you don’t need one! http://docs.google.com
rss feed? http://www.commoncraft.com/rss_plain_english
podcast? http://www.commoncraft.com/mygads
Chat? http://www.davesite.com/webstation/inet101/chat01.shtml
Social Software? http://www.commoncraft.com/video-social-networking
SMS texting? http://www.commoncraft.com/mygads
Social Bookmarking? http://www.commoncraft.com/bookmarking-plain-english
forums/bulletin board groups? http://www.commoncraft.com/archives/000768.html
Monday, November 26, 2007 85

This Prezo is
listed under
http://leagueoftechvoters.org/
ec3prezo
Monday, November 26, 2007 86

Sites to see!
• creativecommons. • wiki.participation.e.govt.nz
org
• maps.google.com
• wikipedia.org
• twitter.com/nateritter
• flickr.com
• citizenwausau.com
• opensocial.org
• chicagocrime.org
• twitter.com
• groups.google.com
• microformats.org
• www.safeas.govt.nz
• openid.net
• fixmystreet.org
• oauth.net
Monday, November 26, 2007 87

How to contact me?
Silona.com
silona@silona.com
(512) 750-9220
Silona_bonewald on Skype
Monday, November 26, 2007 88

Monday, November 26, 2007 89