If you search on Silona
- top 40 hits I’m the only “silona Bonewald” in the world http://google.com Monday, November 26, 2007 3 Note 5 Social networks my personal site and a business site who I am is also who I know and associate with.
• On the Internet since
86 • On the web since inception • Ran political campaigns 89-94 • Wrote political software 94-96 • first paid site on web 96 • started ISP 97 • large CMS systems 98-04 • started LoTV 04- present Monday, November 26, 2007 4 brief resume - drift over this... you can validate it all on Google
Techie politico My personas gamer
friend hippie? Monday, November 26, 2007 5 actually not a hippie more a burner ala burningman. But we become what people label us...
What is a social network?
Monday, November 26, 2007 6 a person and their “friends” From wikipedia: “A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software. Most social network services are primarily web based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, ﬁle sharing, blogging, discussion groups, and so on. The main types of social networking services are those which contain directories of some categories (such as former classmates), means to connect with friends (usually with self-description pages), and recommender systems linked to trust. Popular methods now combine many of these, with MySpace, Bebo and Facebook being the mostly widely used in the anglosphere. There have been some attempts to standardize them (see the FOAF standard) but this has led to some privacy concerns.”
Monday, November 26, 2007 7
Illustrates connections btn Govt, people online and people not online and the connections btn the two http://www.cheswick.com/ches/map/gallery/wired.gif
Wikipedia currently lists 120+ “notable”
social networking sites MySpace Facebook LinkedIn orkut Xanga Windows Live Spaces netlog LiveJournal Reunion.com yelp Friendster Hi5 Broadcaster.com bebo their numbers will surprise you as will their purposes... Monday, November 26, 2007 9 en.wikipedia.org/wiki/List_of_social_networking_websites
What is a Social Graph?
Monday, November 26, 2007 10 the actual mathematical mappings of those objects and their relationships - something quantiﬁable!
WhY use a social network
service? Monday, November 26, 2007 11 what is your purpose and why should they come and STAY? dunbar number story to remain competitive psychometric data to understand your clients better real numbers for continued funding
Why hasn’t the data all
merged? it will. it is a matter of time and money Monday, November 26, 2007 15 tell the Microsoft CRM story about frontpage lazy companies CRM lazy companies marketing poor companies not selling that data YET
What are the trends? 746,934,000
on Internet (772 in May) 10% increase from last year 70mi new people Social Networks doubled in users from 2005-06 verizon data services grew by 2bi last quarter Juniper research revenue of Social networks from $572mi in 2007 to 3.1bi in 2012 (this doesn’t count the worth of data) with a focus on mobile platforms estimated that phone companies make 20% off data services this year 71% of myspace and friendster >25 yrs old Monday, November 26, 2007 19
Sharing Monday, November 26, 2007
22 Is giving way to the idea of copy-left with new licensing models like creative commons and public domain. Even mainstream artists like Radiohead are trying pay what you can models as they know they can’t really ﬁght the growth of ﬁle sharing.
openness means...open access to the
information or material resources needed for a diverse range of users/producers/contributors to contribute to projects. wikipedia.org Monday, November 26, 2007 26 open access to information is needed...in order to achieve true openness, you have to be totally...
• http://www.ﬂickr.com/photos/red_devil/51964471/ Monday, November 26,
2007 27 TRUST. You see, stuff like living publicly, copy-left, apis and co-opetition all require a deeper trust than what we seemed to have in the 1.0 era. After I spoke at the NASCIO conference, two women from the Federal Government web project approached me and said, “We hadn’t thought of trust in the way you described it. In fact, we are going to a conference next week that is all about people trusting their government. We hadn’t thought about trusting the people.”
Dual Transparency Monday, November 26,
2007 29 how to mitigate the risks of online participation? systems will always be gamed how to create a system that can be ﬁxed and have repercussions for poor behavior jury trials - let peers sort it out which leads to ...
It isn’t about trusting the
individual. it is about trusting the community. Use tools that do this... (social networks) Monday, November 26, 2007 31 talk about wikipedia examples - talk a bit about GOOD HEALTHY communities
This is the good side
of the lack of privacy free to make own judgments Tolerance? Monday, November 26, 2007 32 again HEALTHY community
how? Weblogs Social Software Wikis
Tagging google Docs Social bookmarking Podcasts Forums or discussion RSS Feeds groups Chat APIs and Services Monday, November 26, 2007 35 see resources slide at end of prezo
let citizens illuminate it for
you Of course - then we are responsible for what we say and how we interpret it... an added bonus Monday, November 26, 2007 39 then you don’t have to grow a community on your site.
SMS and Cell phones Monday,
November 26, 2007 42 A friend of ours, Nate, who lives in San Diego started publishing up to date information regarding the San Diego ﬁres. The kind of stuff that you could really only ﬁnd out by being there, searching around the net for every piece of information possible and having access to the right information feeds...
notice tags notice tags Monday,
November 26, 2007 43 In fact, he is probably sending out a tweet every couple of minutes with updates on shelters that are ﬁlling up, links to photos taken by locals, places where you can send donations, etc. Nate was able, through Twitter, to actually help individuals ﬁnd out speciﬁc information about their loved ones in the area. It was like having our very own newscaster.
notice tags Monday, November 26,
2007 44 What was even more signiﬁcant was that the LAFD, who have a twitter account, had tweeted earlier that they were not covering the ﬁres as it was out of their jurisdiction and, from what we could tell, there wasn’t a twitter account set up for the San Diego department. That being said, if there WERE, we would have expected them to be ﬁghting the ﬁres, not stopping to twitter every couple of minutes. This type of partnership with a concerned citizen who can deliver this information is one of the amazing things that happens time and time again.
With data - mashups can
occur! http://blog.programmableweb.com/2007/10/24/track-california-fires-via-mashups/ http://twitter.com/kpbsnews http://www.programmableweb.com/code Monday, November 26, 2007 46
Texas coming soon! Monday, November
26, 2007 48 gather data from publicly available and posted online legislation campaign ﬁnance and then adds in categories of special interests - vetted by specialists on their team. LoTV will be helping with Texas and creating an open standard of data exchange
5 paragraphs Sen 4 Sub
committee Sen 1 Sen 3 Sen 2 D1 at 100 D2 at 100 D3 at 125 D5 at 100 Senator 1 has 425K from SBC related interests SBC Monday, November 26, 2007 49 So that we can let citizens create mappings like this
New Zealand wiki for input
on sunset review of police riot act 14000 edit in one day http://www.e.govt.nz Monday, November 26, 2007 50 1) About the same size as most states 4mi people 2) involved populace 3) internet connectivity isn’t even close to as good as here
establish a community take a
lesson from wikipedia! make citizens part of that process what is a citizen? Monday, November 26, 2007 55 remember that citizens are varied! have multiple personas associate with groups and remember that groups are citizens as well!
Openness 1) platform 2) clarity
3) be available 4) foster creativity 5) Accomplishments 6) accountable 7) Diversity 8) be accessible 9) respect 10) usability Monday, November 26, 2007 56
1) platform become a data
Source! openApi’s - making data available Free and open Source software allows customization (let us write widgets for YOU!) Monday, November 26, 2007 57 is a system that can be programmed and therefore customized by outside developers – users – and in that way, adapted to countless needs and niches that the platform's original developers could not have possibly contemplated, much less had time to accommodate. –Marc Andreessen, http://blog.pmarca.com/2007/09/the-threekinds.html
2) Clarity try to publish
everything openly Think blogs, wikis, groups, chat etc e.govt.nz has a good policy for their employees Monday, November 26, 2007 58
IM me Email Me 3)
availability let people contact you directly and answer them openly call me comment here Monday, November 26, 2007 59
OpenSocial - Brad Fitzpatrick Monday,
November 26, 2007 74 wikipedia says: “OpenSocial is a set of common application programming interfaces (APIs) for web-based social network applications, developed by Google, and released November 1, 2007. Applications implementing the OpenSocial APIs will be interoperable with any social network system that supports them, including features on sites such as MySpace and Friendster.” Partners: Myspace, bebo, Sixapart, Hi5, Friendster, LinkedIn, Ning, Orkut, wink
OpenID OpenID - brad Fitspartick,
Dick hardt, AOL, and many others Monday, November 26, 2007 75 Using a few users of OpenID: AOL Digg livejournal microsoft wikipedia plaxo slashdot wordpress Jyte, Ma.gnolia.com or Zooomr VOX twitter
OAuth Monday, November 26, 2007
77 don’t worry about this just make sure your tech guys know! “Many luxury cars today come with a valet key. It is a special key you give the parking attendant and unlike your regular key, will not allow the car to drive more than a mile or two. Some valet keys will not open the trunk, while others will block access to your onboard cell phone address book. Regardless of what restrictions the valet key imposes, the idea is very clever. You give someone limited access to your car with a special key, while using your regular key to unlock everything. Everyday new website offer services which tie together functionality from other sites. A photo lab printing your online photos, a social network using your address book to look for friends, and APIs to build your own desktop application version of a popular site. These are all great services – what is not so great about some of the implementations available today is their request for your username and password to the other site. When you agree to share your secret credentials, not only you expose your password to someone else (yes, that same password you also use for online banking), you also give them full access to do as they wish. They can do anything they wanted – even change your password and lock you out. This is what OAuth does, it allows the you the User to grant access to your private resources on one site (which is called the Service Provider), to another site (called Consumer, not to be confused with you, the User). While OpenID is all about using a single identity to sign into many sites, OAuth is about giving access to your stuff without sharing your identity at all (or its secret parts).”
The real reason... Monday, November
26, 2007 83 I use many pictures of children in this prezo... because this is the reality of whose system this will be and who will be using it in the future. We have to plan for them and understand the newer generation that is adopting these systems worldwide at an amazing rate.
Credits: many concepts here are
borrowed from http://www.slideshare.net/missrogue http://participation.e.govt.nz images are credited on each slide URL’s are listed on each screen capture The picture of me is not released under Creative commons license but is All rights reserved by Steven Noreyko. It may be copied for purposes of redistributing this presentation but may not be altered or reused in a different context. Font is evil Genius BB statistic are from comScore World matrix http://www.comscore.com/press/release.asp?press=1242 http://socnetwork.blogspot.com Monday, November 26, 2007 84
Learn more: what is a...
wiki? http://www.commoncraft.com/video-wikis-plain-english Blog? http://www.blogbasics.com/blog-tutorial-1-1.php google doc? can you use word? you don’t need one! http://docs.google.com rss feed? http://www.commoncraft.com/rss_plain_english podcast? http://www.commoncraft.com/mygads Chat? http://www.davesite.com/webstation/inet101/chat01.shtml Social Software? http://www.commoncraft.com/video-social-networking SMS texting? http://www.commoncraft.com/mygads Social Bookmarking? http://www.commoncraft.com/bookmarking-plain-english forums/bulletin board groups? http://www.commoncraft.com/archives/000768.html Monday, November 26, 2007 85