Government 2.0?
                          Social Networks
                     and Government Application




Monday, Nove...
Who am I?



                            well you can google
                                    me...




Monday, Novembe...
If you
                                                   search on
                                                  Silo...
• On the Internet since 86
           • On the web since inception
           • Ran political campaigns 89-94
           •...
Techie

                                                      politico
       My
    personas                             ...
What is a social
                               network?



Monday, November 26, 2007                                     ...
Monday, November 26, 2007                                                                           7
Illustrates connecti...
Monday, November 26, 2007   8
Wikipedia currently lists
     120+ “notable” social networking sites

           MySpace                                 ...
What is a Social
                                Graph?




Monday, November 26, 2007                                     ...
WhY use a social
                     network service?



Monday, November 26, 2007                                 11
wha...
Collaboration                          Community




                            Identity




 Communication              ...
privacy

Monday, November 26, 2007      13
talk about my name and being
unique...
Thru Obscurity?
                                           http://www.flickr.com/photos/randomskk/943054175/


Monday, Nove...
Why hasn’t the data all merged?

                                       it will.

                   it is a matter of tim...
This is not the
                      answer




Monday, November 26, 2007           16
Nor is this...




   http://www.flickr.com/photos/ndm007/171398958/



Monday, November 26, 2007                          ...
Embrace the change




 http://www.flickr.com/photo_zoom.gne?id=122906768&size=l



Monday, November 26, 2007              ...
What are the trends?
 746,934,000 on Internet (772 in May)
 10% increase from last year
 70mi new people
 Social Networks ...
For Govt to
                            participate with
                               web 2.0

                 We need ...
Web 2.0
                            Tech that enables
                             Sharing

                     Collabora...
Sharing
Monday, November 26, 2007                                                                                   22
Is ...
collaboration.
        Collaboration




   http://www.flickr.com/photo_zoom.gne?id=522432567&size=o


Monday, November 26,...
Creativity
  http://www.flickr.com/photo_zoom.gne?id=1043193404&size=o



Monday, November 26, 2007                        ...
openness

Monday, November 26, 2007                              25
openness, which is heavily based in trust...openness
m...
openness means...open access to the information
     or material resources needed for a diverse range of
     users/produc...
• http://www.flickr.com/photos/red_devil/51964471/
Monday, November 26, 2007                                               ...
Trust
              goes
              both
              ways




     http://www.flickr.com/photos/icyrae/172495321/


Mo...
Dual Transparency




Monday, November 26, 2007                                                          29
how to mitigat...
importance
                            of identity to
                               Social
                              ...
It isn’t about trusting the
                            individual.

                        it is about trusting the
    ...
This is the good side of the
                       lack of privacy

               free to make own judgments

          ...
How can
                  Government be
                   Transparent?


Monday, November 26, 2007         33
Real Honesty

                    explaining what you
                     are doing and why



Monday, November 26, 2007 ...
how?
            Weblogs                       Social Software
              Wikis                           Tagging
     ...
But this takes time,
                    effort and money




Monday, November 26, 2007                  36
The Inexpensive way...
                       Let the community do it!

                       we want your data



Monday...
It is the easiest thing
                     Govt can do...




Monday, November 26, 2007                  38
 gsa.gov has...
let citizens
                            illuminate it
                               for you

                           ...
As of 11/18/2007

                       8385 applications
                         and counting!



Monday, November 26, ...
case study:
    san diego fires, a concerned citizen
    and Twitter, flickr, and mashups




Monday, November 26, 2007   ...
SMS and Cell phones




Monday, November 26, 2007                                                                         ...
notice
                                                      tags




                               notice
              ...
notice
                                                                                  tags


Monday, November 26, 2007 ...
Tagging pictures
                             could use GIS
                                 codes




              inser...
With data -
    mashups can occur!




http://blog.programmableweb.com/2007/10/24/track-california-fires-via-mashups/
    ...
Monday, November 26, 2007   47
Texas coming soon!




Monday, November 26, 2007                                                                 48
gather...
5 paragraphs


                                                                        Sen 4
                             ...
New Zealand
                     wiki for input on sunset
                    review of police riot act

                 ...
http://participation.e.govt.nz

Monday, November 26, 2007                                                                 ...
Still determined to
                create your own
                Social network?



Monday, November 26, 2007          ...
Creation and
                       implementation of
                             Core
                           princip...
basic principles to generate trust:



                            clarity
                            respect
           ...
establish a community
               take a lesson from
                    wikipedia!

               make citizens part ...
Openness

      1) platform
      2) clarity
      3) be available
      4) foster creativity
      5) Accomplishments
   ...
1) platform

       become a data Source!

openApi’s - making data available

Free and open Source software
allows customi...
2) Clarity
              try to publish everything openly
                      Think blogs, wikis, groups, chat etc
     ...
IM me                         Email Me




                            3) availability
           let people contact you d...
4) Creativity
                    Recognize that mistakes will
                              happen

                     ...
5) Accomplishments
                   Recognize contributors
                       run open betas
                     do...
6) accountable
                   be clear about progress
                 accept failure and successes
                le...
7) Diversity
                            Key element of a healthy
                                   community

          ...
8) Accessible
                  remember those that are
              challenged more by technology
              (digital...
9) Respect
                  everyone is potential partner,
                    collaborator, volunteer




Monday, Novemb...
10) usability
                  Focus on citizens and results
                        not technology




Monday, November ...
League of Technical Voters
                       is creating a



                            Free and Open Source
      ...
Creating a new
                   standard for

                     Dual Transparency




Monday, November 26, 2007      ...
nowing who you are talking to
  akes them more real




Monday, November 26, 2007         69
This is the true power of
           Social Networks
making people more “real” online by
  mirroring those “Real world”
  ...
Open Standards



Monday, November 26, 2007        71
federated identities
                 networks
                                  I recommend
                             ...
Monday, November 26, 2007   73
OpenSocial -                                                         Brad Fitzpatrick

Monday, November 26, 2007          ...
OpenID

OpenID - brad Fitspartick, Dick hardt, AOL,
            and many others

Monday, November 26, 2007                ...
Monday, November 26, 2007                                                                      76
my have the key to makin...
OAuth



Monday, November 26, 2007                                                                                        ...
Microformats



Monday, November 26, 2007                  78
Monday, November 26, 2007   79
Remember people are
                  different - try
               multiple experiences
                  and experiment...
if you have your data
                     standardized...
                it is easy and safe to
                        ...
remember the
                  Hawthorne Effect



Monday, November 26, 2007            82
The real reason...
Monday, November 26, 2007                                                                             8...
Credits:
    many concepts here are borrowed from

 http://www.slideshare.net/missrogue
 http://participation.e.govt.nz

 ...
Learn more:
  what is a...
 wiki?    http://www.commoncraft.com/video-wikis-plain-english


 Blog?       http://www.blogba...
This Prezo is
   listed under




            http://leagueoftechvoters.org/
                       ec3prezo
Monday, Novem...
Sites to see!
           • creativecommons.   • wiki.participation.e.govt.nz
             org
                            ...
How to contact me?
                 Silona.com
                                silona@silona.com
                         ...
Monday, November 26, 2007   89
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Social Networks And Government Application

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Social Networks And Government Application

  1. Government 2.0? Social Networks and Government Application Monday, November 26, 2007 1
  2. Who am I? well you can google me... Monday, November 26, 2007 2
  3. If you search on Silona - top 40 hits I’m the only “silona Bonewald” in the world http://google.com Monday, November 26, 2007 3 Note 5 Social networks my personal site and a business site who I am is also who I know and associate with.
  4. • On the Internet since 86 • On the web since inception • Ran political campaigns 89-94 • Wrote political software 94-96 • first paid site on web 96 • started ISP 97 • large CMS systems 98-04 • started LoTV 04- present Monday, November 26, 2007 4 brief resume - drift over this... you can validate it all on Google
  5. Techie politico My personas gamer friend hippie? Monday, November 26, 2007 5 actually not a hippie more a burner ala burningman. But we become what people label us...
  6. What is a social network? Monday, November 26, 2007 6 a person and their “friends” From wikipedia: “A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software. Most social network services are primarily web based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on. The main types of social networking services are those which contain directories of some categories (such as former classmates), means to connect with friends (usually with self-description pages), and recommender systems linked to trust. Popular methods now combine many of these, with MySpace, Bebo and Facebook being the mostly widely used in the anglosphere.[1][2] There have been some attempts to standardize them (see the FOAF standard) but this has led to some privacy concerns.”
  7. Monday, November 26, 2007 7 Illustrates connections btn Govt, people online and people not online and the connections btn the two http://www.cheswick.com/ches/map/gallery/wired.gif
  8. Monday, November 26, 2007 8
  9. Wikipedia currently lists 120+ “notable” social networking sites MySpace Facebook LinkedIn orkut Xanga Windows Live Spaces netlog LiveJournal Reunion.com yelp Friendster Hi5 Broadcaster.com bebo their numbers will surprise you as will their purposes... Monday, November 26, 2007 9 en.wikipedia.org/wiki/List_of_social_networking_websites
  10. What is a Social Graph? Monday, November 26, 2007 10 the actual mathematical mappings of those objects and their relationships - something quantifiable!
  11. WhY use a social network service? Monday, November 26, 2007 11 what is your purpose and why should they come and STAY? dunbar number story to remain competitive psychometric data to understand your clients better real numbers for continued funding
  12. Collaboration Community Identity Communication Reputation Monday, November 26, 2007 12 to remain competitive...
  13. privacy Monday, November 26, 2007 13 talk about my name and being unique...
  14. Thru Obscurity? http://www.flickr.com/photos/randomskk/943054175/ Monday, November 26, 2007 14 you can hide but they will find you CRM, HIPAA, grocery store, credit scores your privacy is already gone. focus on your rights!
  15. Why hasn’t the data all merged? it will. it is a matter of time and money Monday, November 26, 2007 15 tell the Microsoft CRM story about frontpage lazy companies CRM lazy companies marketing poor companies not selling that data YET
  16. This is not the answer Monday, November 26, 2007 16
  17. Nor is this... http://www.flickr.com/photos/ndm007/171398958/ Monday, November 26, 2007 17 http://www.flickr.com/photos/ndm007/171398958/
  18. Embrace the change http://www.flickr.com/photo_zoom.gne?id=122906768&size=l Monday, November 26, 2007 18 We are entering a new era new rules
  19. What are the trends? 746,934,000 on Internet (772 in May) 10% increase from last year 70mi new people Social Networks doubled in users from 2005-06 verizon data services grew by 2bi last quarter Juniper research revenue of Social networks from $572mi in 2007 to 3.1bi in 2012 (this doesn’t count the worth of data) with a focus on mobile platforms estimated that phone companies make 20% off data services this year 71% of myspace and friendster >25 yrs old Monday, November 26, 2007 19
  20. For Govt to participate with web 2.0 We need to know the new rules Monday, November 26, 2007 20
  21. Web 2.0 Tech that enables Sharing Collaborating Creativity Monday, November 26, 2007 21
  22. Sharing Monday, November 26, 2007 22 Is giving way to the idea of copy-left with new licensing models like creative commons and public domain. Even mainstream artists like Radiohead are trying pay what you can models as they know they can’t really fight the growth of file sharing.
  23. collaboration. Collaboration http://www.flickr.com/photo_zoom.gne?id=522432567&size=o Monday, November 26, 2007 23 collaborative model, with competitors actually coming together to discuss delivering better customer experiences. We are calling this phenomenon co-opetition.
  24. Creativity http://www.flickr.com/photo_zoom.gne?id=1043193404&size=o Monday, November 26, 2007 24 FYI Julian Bond - social media person
  25. openness Monday, November 26, 2007 25 openness, which is heavily based in trust...openness means
  26. openness means...open access to the information or material resources needed for a diverse range of users/producers/contributors to contribute to projects. wikipedia.org Monday, November 26, 2007 26 open access to information is needed...in order to achieve true openness, you have to be totally...
  27. • http://www.flickr.com/photos/red_devil/51964471/ Monday, November 26, 2007 27 TRUST. You see, stuff like living publicly, copy-left, apis and co-opetition all require a deeper trust than what we seemed to have in the 1.0 era. After I spoke at the NASCIO conference, two women from the Federal Government web project approached me and said, “We hadn’t thought of trust in the way you described it. In fact, we are going to a conference next week that is all about people trusting their government. We hadn’t thought about trusting the people.”
  28. Trust goes both ways http://www.flickr.com/photos/icyrae/172495321/ Monday, November 26, 2007 28 you have to trust citizens as well as citizens’ trusting you for this to work!
  29. Dual Transparency Monday, November 26, 2007 29 how to mitigate the risks of online participation? systems will always be gamed how to create a system that can be fixed and have repercussions for poor behavior jury trials - let peers sort it out which leads to ...
  30. importance of identity to Social Networks http://www.flickr.com/photo_zoom.gne?id=377350146&size=l Monday, November 26, 2007 30
  31. It isn’t about trusting the individual. it is about trusting the community. Use tools that do this... (social networks) Monday, November 26, 2007 31 talk about wikipedia examples - talk a bit about GOOD HEALTHY communities
  32. This is the good side of the lack of privacy free to make own judgments Tolerance? Monday, November 26, 2007 32 again HEALTHY community
  33. How can Government be Transparent? Monday, November 26, 2007 33
  34. Real Honesty explaining what you are doing and why Monday, November 26, 2007 34
  35. how? Weblogs Social Software Wikis Tagging google Docs Social bookmarking Podcasts Forums or discussion RSS Feeds groups Chat APIs and Services Monday, November 26, 2007 35 see resources slide at end of prezo
  36. But this takes time, effort and money Monday, November 26, 2007 36
  37. The Inexpensive way... Let the community do it! we want your data Monday, November 26, 2007 37
  38. It is the easiest thing Govt can do... Monday, November 26, 2007 38 gsa.gov has some nifty publications
  39. let citizens illuminate it for you Of course - then we are responsible for what we say and how we interpret it... an added bonus Monday, November 26, 2007 39 then you don’t have to grow a community on your site.
  40. As of 11/18/2007 8385 applications and counting! Monday, November 26, 2007 40 for example in the business world
  41. case study: san diego fires, a concerned citizen and Twitter, flickr, and mashups Monday, November 26, 2007 41 Citizen safety
  42. SMS and Cell phones Monday, November 26, 2007 42 A friend of ours, Nate, who lives in San Diego started publishing up to date information regarding the San Diego fires. The kind of stuff that you could really only find out by being there, searching around the net for every piece of information possible and having access to the right information feeds...
  43. notice tags notice tags Monday, November 26, 2007 43 In fact, he is probably sending out a tweet every couple of minutes with updates on shelters that are filling up, links to photos taken by locals, places where you can send donations, etc. Nate was able, through Twitter, to actually help individuals find out specific information about their loved ones in the area. It was like having our very own newscaster.
  44. notice tags Monday, November 26, 2007 44 What was even more significant was that the LAFD, who have a twitter account, had tweeted earlier that they were not covering the fires as it was out of their jurisdiction and, from what we could tell, there wasn’t a twitter account set up for the San Diego department. That being said, if there WERE, we would have expected them to be fighting the fires, not stopping to twitter every couple of minutes. This type of partnership with a concerned citizen who can deliver this information is one of the amazing things that happens time and time again.
  45. Tagging pictures could use GIS codes insert flickr photo here Monday, November 26, 2007 45
  46. With data - mashups can occur! http://blog.programmableweb.com/2007/10/24/track-california-fires-via-mashups/ http://twitter.com/kpbsnews http://www.programmableweb.com/code Monday, November 26, 2007 46
  47. Monday, November 26, 2007 47
  48. Texas coming soon! Monday, November 26, 2007 48 gather data from publicly available and posted online legislation campaign finance and then adds in categories of special interests - vetted by specialists on their team. LoTV will be helping with Texas and creating an open standard of data exchange
  49. 5 paragraphs Sen 4 Sub committee Sen 1 Sen 3 Sen 2 D1 at 100 D2 at 100 D3 at 125 D5 at 100 Senator 1 has 425K from SBC related interests SBC Monday, November 26, 2007 49 So that we can let citizens create mappings like this
  50. New Zealand wiki for input on sunset review of police riot act 14000 edit in one day http://www.e.govt.nz Monday, November 26, 2007 50 1) About the same size as most states 4mi people 2) involved populace 3) internet connectivity isn’t even close to as good as here
  51. http://participation.e.govt.nz Monday, November 26, 2007 51 They show their complete understanding my making the participation guide itself a WIKI! currently using mediawiki (same as wikipedia) and plone
  52. Still determined to create your own Social network? Monday, November 26, 2007 52
  53. Creation and implementation of Core principles Monday, November 26, 2007 53 This is the part I admired the most about the Kiwi system.
  54. basic principles to generate trust: clarity respect commitment creativity inclusion accountability accomplishment Monday, November 26, 2007 54
  55. establish a community take a lesson from wikipedia! make citizens part of that process what is a citizen? Monday, November 26, 2007 55 remember that citizens are varied! have multiple personas associate with groups and remember that groups are citizens as well!
  56. Openness 1) platform 2) clarity 3) be available 4) foster creativity 5) Accomplishments 6) accountable 7) Diversity 8) be accessible 9) respect 10) usability Monday, November 26, 2007 56
  57. 1) platform become a data Source! openApi’s - making data available Free and open Source software allows customization (let us write widgets for YOU!) Monday, November 26, 2007 57 is a system that can be programmed and therefore customized by outside developers – users – and in that way, adapted to countless needs and niches that the platform's original developers could not have possibly contemplated, much less had time to accommodate. –Marc Andreessen, http://blog.pmarca.com/2007/09/the-threekinds.html
  58. 2) Clarity try to publish everything openly Think blogs, wikis, groups, chat etc e.govt.nz has a good policy for their employees Monday, November 26, 2007 58
  59. IM me Email Me 3) availability let people contact you directly and answer them openly call me comment here Monday, November 26, 2007 59
  60. 4) Creativity Recognize that mistakes will happen Fix and forgive with openness people will forgive you too! Monday, November 26, 2007 60
  61. 5) Accomplishments Recognize contributors run open betas do press releases acknowledging collaborators Monday, November 26, 2007 61
  62. 6) accountable be clear about progress accept failure and successes let people know who does what Monday, November 26, 2007 62
  63. 7) Diversity Key element of a healthy community Encourage participation from different people from different areas and backgrounds Monday, November 26, 2007 63
  64. 8) Accessible remember those that are challenged more by technology (digital divide, eldery, disabled) Monday, November 26, 2007 64
  65. 9) Respect everyone is potential partner, collaborator, volunteer Monday, November 26, 2007 65
  66. 10) usability Focus on citizens and results not technology Monday, November 26, 2007 66
  67. League of Technical Voters is creating a Free and Open Source Social Network Why? Monday, November 26, 2007 67
  68. Creating a new standard for Dual Transparency Monday, November 26, 2007 68 partnering with some amazing groups like brad fitzpatrick, tantek celik, plaxo, facebook, linkedin, digg,
  69. nowing who you are talking to akes them more real Monday, November 26, 2007 69
  70. This is the true power of Social Networks making people more “real” online by mirroring those “Real world” connections Monday, November 26, 2007 70
  71. Open Standards Monday, November 26, 2007 71
  72. federated identities networks I recommend New Zealand’s IVS - great on privacy rights http://www.e.govt.nz/services/resources/news/2007/20070927.html Monday, November 26, 2007 72
  73. Monday, November 26, 2007 73
  74. OpenSocial - Brad Fitzpatrick Monday, November 26, 2007 74 wikipedia says: “OpenSocial is a set of common application programming interfaces (APIs) for web-based social network applications, developed by Google, and released November 1, 2007.[1] Applications implementing the OpenSocial APIs will be interoperable with any social network system that supports them, including features on sites such as MySpace[2] and Friendster.[3]” Partners: Myspace, bebo, Sixapart, Hi5, Friendster, LinkedIn, Ning, Orkut, wink
  75. OpenID OpenID - brad Fitspartick, Dick hardt, AOL, and many others Monday, November 26, 2007 75 Using a few users of OpenID: AOL Digg livejournal microsoft wikipedia plaxo slashdot wordpress Jyte, Ma.gnolia.com or Zooomr VOX twitter
  76. Monday, November 26, 2007 76 my have the key to making OpenID secure by updating the browser talking to Mozilla and Microsoft right now
  77. OAuth Monday, November 26, 2007 77 don’t worry about this just make sure your tech guys know! “Many luxury cars today come with a valet key. It is a special key you give the parking attendant and unlike your regular key, will not allow the car to drive more than a mile or two. Some valet keys will not open the trunk, while others will block access to your onboard cell phone address book. Regardless of what restrictions the valet key imposes, the idea is very clever. You give someone limited access to your car with a special key, while using your regular key to unlock everything. Everyday new website offer services which tie together functionality from other sites. A photo lab printing your online photos, a social network using your address book to look for friends, and APIs to build your own desktop application version of a popular site. These are all great services – what is not so great about some of the implementations available today is their request for your username and password to the other site. When you agree to share your secret credentials, not only you expose your password to someone else (yes, that same password you also use for online banking), you also give them full access to do as they wish. They can do anything they wanted – even change your password and lock you out. This is what OAuth does, it allows the you the User to grant access to your private resources on one site (which is called the Service Provider), to another site (called Consumer, not to be confused with you, the User). While OpenID is all about using a single identity to sign into many sites, OAuth is about giving access to your stuff without sharing your identity at all (or its secret parts).”
  78. Microformats Monday, November 26, 2007 78
  79. Monday, November 26, 2007 79
  80. Remember people are different - try multiple experiences and experiment set expectations Monday, November 26, 2007 80
  81. if you have your data standardized... it is easy and safe to play! Monday, November 26, 2007 81
  82. remember the Hawthorne Effect Monday, November 26, 2007 82
  83. The real reason... Monday, November 26, 2007 83 I use many pictures of children in this prezo... because this is the reality of whose system this will be and who will be using it in the future. We have to plan for them and understand the newer generation that is adopting these systems worldwide at an amazing rate.
  84. Credits: many concepts here are borrowed from http://www.slideshare.net/missrogue http://participation.e.govt.nz images are credited on each slide URL’s are listed on each screen capture The picture of me is not released under Creative commons license but is All rights reserved by Steven Noreyko. It may be copied for purposes of redistributing this presentation but may not be altered or reused in a different context. Font is evil Genius BB statistic are from comScore World matrix http://www.comscore.com/press/release.asp?press=1242 http://socnetwork.blogspot.com Monday, November 26, 2007 84
  85. Learn more: what is a... wiki? http://www.commoncraft.com/video-wikis-plain-english Blog? http://www.blogbasics.com/blog-tutorial-1-1.php google doc? can you use word? you don’t need one! http://docs.google.com rss feed? http://www.commoncraft.com/rss_plain_english podcast? http://www.commoncraft.com/mygads Chat? http://www.davesite.com/webstation/inet101/chat01.shtml Social Software? http://www.commoncraft.com/video-social-networking SMS texting? http://www.commoncraft.com/mygads Social Bookmarking? http://www.commoncraft.com/bookmarking-plain-english forums/bulletin board groups? http://www.commoncraft.com/archives/000768.html Monday, November 26, 2007 85
  86. This Prezo is listed under http://leagueoftechvoters.org/ ec3prezo Monday, November 26, 2007 86
  87. Sites to see! • creativecommons. • wiki.participation.e.govt.nz org • maps.google.com • wikipedia.org • twitter.com/nateritter • flickr.com • citizenwausau.com • opensocial.org • chicagocrime.org • twitter.com • groups.google.com • microformats.org • www.safeas.govt.nz • openid.net • fixmystreet.org • oauth.net Monday, November 26, 2007 87
  88. How to contact me? Silona.com silona@silona.com (512) 750-9220 Silona_bonewald on Skype Monday, November 26, 2007 88
  89. Monday, November 26, 2007 89
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