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an extension of an earlier presentation but more about identity and personas. Later I break this out into a smaller presentation

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  1. 1. Government 2.0? Social Networks and Government Application
  2. 2. Who am I? well you can google me...
  3. 3. If you search on Silona - top 40 hits I’m the only “silona Bonewald” in the world Note 5 Social networks my personal site and a business site who I am is also who I know and associate with.
  4. 4. • On the Internet since 86 • On the web since inception • Ran political campaigns 89-94 • Wrote political software 94-96 • started ISP 97 • large CMS systems 98-04 • started LoTV 04- present • OS Evangelist for brief resume - drift over this... you can validate it all on Google
  5. 5. Techie politico My personas gamer Auntie nona hippie? actually not a hippie more a burner ala burningman. But we become what people label us...
  6. 6. What is a social network? a person and their “friends”
  7. 7. Illustrates connections btn Govt, people online and people not online and the connections btn the two
  8. 8.
  9. 9. Wikipedia currently lists 120+ “notable” social networking sites MySpace Facebook LinkedIn orkut Windows Live Spaces Xanga netlog LiveJournal yelp Friendster Hi5 bebo their numbers will surprise you as will their purposes...
  10. 10. What is a Social Graph? the actual mathematical mappings of those objects and their relationships - something quantifiable!
  11. 11. WhY use a social network service? what is your purpose and why should they come and STAY? dunbar number story to remain competitive psychometric data to understand your clients better real numbers for continued funding
  12. 12.
  13. 13. Collaboration Community Identity Communication Reputation to remain competitive...
  14. 14. Identity is not just people... places businesses non-profits governments
  15. 15. Context
  16. 16.
  17. 17. privacy talk about my name and being unique...
  18. 18. Thru Obscurity? you can hide but they will find you CRM, HIPAA, grocery store, credit scores your privacy is already gone. focus on your rights!
  19. 19. Why hasn’t the data all merged? it will. it is a matter of time and money tell the Microsoft CRM story about frontpage lazy companies CRM lazy companies marketing poor companies not selling that data YET
  20. 20. This is not the answer
  21. 21. Nor is this...
  22. 22. Embrace the change We are entering a new era new rules
  23. 23. What are the trends? 746,934,000 on Internet (772 in May) 10% increase from last year 70mi new people Social Networks doubled in users from 2005-06 verizon data services grew by 2bi last quarter Juniper research revenue of Social networks from $572mi in 2007 to 3.1bi in 2012 (this doesn’t count the worth of data) with a focus on mobile platforms estimated that phone companies make 20% off data services this year 71% of myspace and friendster >25 yrs old
  24. 24. For Govt to participate with web 2.0 We need to know the new rules
  25. 25. Web 2.0 Tech that enables Sharing Collaborating Creativity
  26. 26. Sharing Is giving way to the idea of copy-left with new licensing models like creative commons and public domain. Even mainstream artists like Radiohead are trying pay what you can models as they know they can’t really fight the growth of file sharing.
  27. 27. collaboration. Collaboration collaborative model, with competitors actually coming together to discuss delivering better customer experiences. We are calling this phenomenon co-opetition.
  28. 28. Creativity FYI Julian Cash - social media person
  29. 29. openness openness, which is heavily based in trust...openness means
  30. 30. openness access to the information or material resources needed for a diverse range of users/producers/contributors to contribute to projects. open access to information is order to achieve true openness, you have to be totally...
  31. 31. •
  32. 32. Trust goes both ways you have to trust citizens as well as citizens’ trusting you for this to work!
  33. 33. Dual Transparency how to mitigate the risks of online participation? systems will always be gamed how to create a system that can be fixed and have repercussions for poor behavior jury trials - let peers sort it out which leads to ...
  34. 34. importance of identity to Social Networks
  35. 35. It isn’t about trusting the individual. it is about trusting the community. Use tools that do this... (social networks) talk about wikipedia examples - talk a bit about GOOD HEALTHY communities
  36. 36. This is the good side of the lack of privacy free to make own judgments and be responsible for them again HEALTHY community
  37. 37. Forgive ness context again - 3 yrs old
  38. 38. How can Government be Transparent?
  39. 39. Real Honesty explaining what you are doing and why
  40. 40. manage Expectations WHOLE truth
  41. 41. Context transparency honesty real honesty is a complex thing
  42. 42. how? Weblogs Social Software Wikis Tagging google Docs Social bookmarking Podcasts Forums or discussion RSS Feeds groups Chat APIs and Services see resources slide at end of prezo
  43. 43.
  44. 44. But this takes time, effort and money interpretation = responsiblity
  45. 45. new policies gonna need to create some new policies
  46. 46. new responsibilities
  47. 47. new risks
  48. 48. Rules
  49. 49. Be transparent about rules - accept commentary
  50. 50. The Inexpensive way... Let the community do it! we want your data and then they are accountable for the interpretation
  51. 51. It is the easiest thing Govt can do... has some nifty publications
  52. 52. let citizens illuminate it for you Of course - then Citizens are responsible for what They say and how They interpret it... an added bonus then you don’t have to grow a community on your site.
  53. 53. Be a resource
  54. 54. share risks!
  55. 55. Share the rewards!
  56. 56. case study: san diego fires, a concerned citizen and Twitter, flickr, and mashups Citizen safety
  57. 57. SMS and Cell phones A friend of ours, Nate, who lives in San Diego started publishing up to date information regarding the San Diego fires. The kind of stuff that you could really only find out by being there, searching around the net for every piece of information possible and having access to the right information feeds...
  58. 58. notice tags notice tags In fact, he is probably sending out a tweet every couple of minutes with updates on shelters that are filling up, links to photos taken by locals, places where you can send donations, etc. Nate was able, through Twitter, to actually help individuals find out specific information about their loved ones in the area. It was like having our very own newscaster.
  59. 59. notice tags What was even more significant was that the LAFD, who have a twitter account, had tweeted earlier that they were not covering the fires as it was out of their jurisdiction and, from what we could tell, there wasn’t a twitter account set up for the San Diego department. That being said, if there WERE, we would have expected them to be fighting the fires, not stopping to twitter every couple of minutes. This type of partnership with a concerned citizen who can deliver this information is one of the amazing things that happens time and time again.
  60. 60. Tagging pictures could use GIS codes insert flickr photo here
  61. 61. With data - mashups can occur!
  62. 62. Texas coming soon! gather data from publicly available and posted online legislation campaign finance and then adds in categories of special interests - vetted by specialists on their team. LoTV will be helping with Texas and creating an open standard of data exchange
  63. 63. Transit camp transit camp
  64. 64.
  65. 65. The UK OPSI, is working on having referenceable URIs in every section of every document it publishes and is working on publishing the London Gazette in RDF form and using Semantic Web technology in defining small notices. This could act as a root leading to a trunk of data-mashing and flowering of utility.
  66. 66. ANY FORMAT we can parse it
  67. 67. Web Standards constantly change
  68. 68. 5 paragraphs Sen 4 Sub committee Sen 1 Sen 3 Sen 2 D1 at 100 D2 at 100 D3 at 125 D5 at 100 Senator 1 has 425K from SBC related interests SBC So that we can let citizens create mappings like this
  69. 69. New Zealand wiki for input on sunset review of police riot act 14000 edit in one day 1) About the same size as most states 4mi people 2) involved populace 3) internet connectivity isn’t even close to as good as here
  70. 70. They show their complete understanding my making the participation guide itself a WIKI! currently using mediawiki (same as wikipedia) and plone
  71. 71. Still determined to create your own Social network?
  72. 72. well then lets talk policies...
  73. 73. Creation and implementation of Core principles This is the part I admired the most about the Kiwi system.
  74. 74. basic principles to generate trust: clarity respect commitment creativity inclusion accountability accomplishment
  75. 75. establish a community take a lesson from wikipedia! make citizens part of that process what is a citizen? remember that citizens are varied! have multiple personas associate with groups and remember that groups are citizens as well!
  76. 76. Openness 1) platform 2) clarity 3) be available 4) foster creativity 5) Accomplishments 6) accountable 7) Diversity 8) be accessible 9) respect 10) usability
  77. 77. 1) platform become a data Source! openApi’s - making data available Free and open Source software allows customization (let us write widgets for YOU!) is a system that can be programmed and therefore customized by outside developers – users – and in that way, adapted to countless needs and niches that the platform's original developers could not have possibly contemplated, much less had time to accommodate. –Marc Andreessen,
  78. 78. 2) Clarity try to publish everything openly Think blogs, wikis, groups, chat etc has a good policy for their employees
  79. 79. IM me Email Me 3) availability let people contact you directly and answer them openly call me comment here
  80. 80. 4) Creativity Recognize that mistakes will happen Fix and forgive with openness people will forgive you too!
  81. 81. 5) Accomplishments Recognize contributors run open betas do press releases acknowledging collaborators
  82. 82. 6) accountable be clear about progress accept failure and successes let people know who does what
  83. 83. 7) Diversity Key element of a healthy community Encourage participation from different people from different areas and backgrounds
  84. 84. 8) Accessible remember those that are challenged more by technology (digital divide, elderly, disabled)
  85. 85. 9) Respect everyone is potential partner, collaborator, volunteer
  86. 86. 10) usability Focus on citizens and results not technology
  87. 87. League of Technical Voters is creating a Free and Open Source Social Network Why?
  88. 88. Creating a new standard for Dual Transparency partnering with some amazing groups like brad fitzpatrick, tantek celik, plaxo, facebook, linkedin, digg,
  89. 89. knowing who you are talking to makes them more real
  90. 90. This is the true power of Social Networks making people more “real” online by mirroring those “Real world” connections
  91. 91. Open Standards
  92. 92. federated identities networks I recommend New Zealand’s IVS - great on privacy rights
  93. 93. OpenSocial - Brad Fitzpatrick wikipedia says: “OpenSocial is a set of common application programming interfaces (APIs) for web-based social network applications, developed by Google, and released November 1, 2007.[1] Applications implementing the OpenSocial APIs will be interoperable with any social network system that supports them, including features on sites such as MySpace[2] and Friendster.[3]” Partners: Myspace, bebo, Sixapart, Hi5, Friendster, LinkedIn, Ning, Orkut, wink
  94. 94. OpenID OpenID - brad Fitspartick, Dick hardt, AOL, and many others Using a few users of OpenID: AOL Digg livejournal microsoft wikipedia plaxo slashdot wordpress Jyte, or Zooomr VOX twitter
  95. 95. my have the key to making OpenID secure by updating the browser talking to Mozilla and Microsoft right now
  96. 96. OAuth don’t worry about this just make sure your tech guys know! “Many luxury cars today come with a valet key. It is a special key you give the parking attendant and unlike your regular key, will not allow the car to drive more than a mile or two. Some valet keys will not open the trunk, while others will block access to your onboard cell phone address book. Regardless of what restrictions the valet key imposes, the idea is very clever. You give someone limited access to your car with a special key, while using your regular key to unlock everything. Everyday new website offer services which tie together functionality from other sites. A photo lab printing your online photos, a social network using your address book to look for friends, and APIs to build your own desktop application version of a popular site. These are all great services – what is not so great about some of the implementations available today is their request for your username and password to the other site. When you agree to share your secret credentials, not only you expose your password to someone else (yes, that same password you also use for online banking), you also give them full access to do as they wish. They can do anything they wanted – even change your password and lock you out. This is what OAuth does, it allows the you the User to grant access to your private resources on one site (which is called the Service Provider), to another site (called Consumer, not to be confused with you, the User). While OpenID is all about using a single identity to sign into many sites, OAuth is about giving access to your stuff without sharing your identity at all (or its secret parts).”
  97. 97. Microformats
  98. 98. Remember people are different - try multiple experiences and experiment set expectations
  99. 99. if you have your data standardized... it is easy and safe to play!
  100. 100. remember the Hawthorne Effect
  101. 101. The real reason... I use many pictures of children in this prezo... because this is the reality of whose system this will be and who will be using it in the future. We have to plan for them and understand the newer generation that is adopting these systems worldwide at an amazing rate.
  102. 102. Credits: many concepts here are borrowed from images are credited on each slide URL’s are listed on each screen capture The picture of me is not released under Creative commons license but is All rights reserved by Steven Noreyko. It may be copied for purposes of redistributing this presentation but may not be altered or reused in a different context. Font is evil Genius BB statistic are from comScore World matrix
  103. 103. Learn more: what is a... wiki? Blog? google doc? can you use word? you don’t need one! rss feed? podcast? Chat? Social Software? SMS texting? Social Bookmarking? forums/bulletin board groups?
  104. 104. This Prezo is listed under Http://
  105. 105. Sites to see! • creativecommons. • org • • • • • • • • • • • • • •
  106. 106. How to contact me? (512) 750-9220 Silona_bonewald on Skype