Theatre cast Business Plan Presentation

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For an entrepreneur class in my graduate studies, we had to create a business and develop a business plan. Here is the presentation of that business plan. It had potential to be a real business, but …

For an entrepreneur class in my graduate studies, we had to create a business and develop a business plan. Here is the presentation of that business plan. It had potential to be a real business, but for now it is still only a well-planned out idea.

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  • JoeAs you can see here we have our financial summary. It is project over the next 3 years that theatre cast.com will see an increase in profits. For a more detailed summary please refer to our business plan.
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Transcript

  • 1. Needed Investment: $210,000
    Rebecca Abboud
    Rob Falcone
    Maxwell Haddad
    Colleen McAndrew
    Joseph Terry
    Elizabeth Yanak
    theatrecast@yahoo.com
    (561) 702-6300
    1225 Broadway
    Suite 209
    New York, New York 10001
    Bringing Broadway to Your Living Room
  • 2. The Problem:
    • High travel costs to New York
    • 3. High ticket prices for performances
    $126.50 for regular seat; $250 for premium
    • Declining attendance in New York theatre
    Chart illustrates declining attendance
    Graph illustrates interest worldwide
  • 4. The TheatreCast.com Solution:
    Allows NY theatre lovers to view performances without high travel costs
    Easy access to performances via web
    Eliminates high ticket prices
    NY theatre audience will grow due to wide access to shows via internet
  • 5. Market Size and Trends
    Extensive Survey Results Conclude:
    Young adults 18-24
    Adults 25-32 strong as well
    Income under $50,000/year (many lower than $25,000)
    Make up for lack of funds in passion and desire
    Experience in streaming content over the internet and paying for it
    Located outside of the New York area, mostly in big cities
  • 6. What makes us unique?
    Nobody provides our theatre content on the web
    Simple design for true ease of use
    Wide variety of content and viewing options within each performance
    Constant additions and new versions of shows with changed cast
  • 7. Revenue Model
    $14.99 per performance stream (live view online)
    One time fee for each performance
    Stored on server under unique viewer username for easy re-watch
    25% (aprox. $3.75) of each 14.99 stream is profit shared with show producers
  • 8. Market Strategy
    Demand and interest is high based on survey results
    Attract customers through web-based advertising on entertainment and theatre websites
    Retain customers based on constantly changing content (at least 2 new shows each month)
  • 9. Barriers of Entry
    Copyrighted material
    Profit sharing solves issue
    Expansion needed in
    Server Space
    Bandwidth
    Inventory Space
    Only competition exists in entertainment substitutes
  • 10. Management
    Rebecca Abboud, VP of Online Development:
    Producers Assistant and Director of Documentary Research at Mind TV. Experience in writing, directing and editing films, and documentaries.
    Joseph Terry, VP of Operations & Marketing:
    Marketing, Video, and artist branding at Atlantic Records. Experience in distribution, competitive analysis and product research,. He has directly contributed to distribution of online video content for recording artists.
    Robert Falcone, VP of Finance:
    Marketing and Advertising in the Drexel University Athletics Department. Has directly contributed with work on advertising, marketing and preparing financials for start-up companies.
    Colleen McAndrew, VP of Social Media:
    Social Media Director at NBC 10 Philadelphia for The 10! Show. Experience in live venues, marketing, brand research, social networking, social network launch platforms, marketing and advertising. Leader in website creation.
    Maxwell Haddad, VP of Programming:
    Production internet at Jimmy Kimmel Live! Experience in writing, directing and editing as well as knowledge of live theatre, competitive analysis and new product launches. He has directly contributed to the industry by filming and releasing his own independent film in 2009.
    Elizabeth Yanak, VP of Broadcasting:
    Marketing and Videographer in the Drexel University Athletics Department. Experience in marketing online content, filming, writing, and directing. Production assistant for American Idol.
  • 11. Financial Summary
  • 12. Sources and Uses of Funds
  • 13. Summary
    High demand and interest from passionate consumers
    Content not available anywhere else
    Provides a normally expensive service at very low rates
    Highly skilled management team
    Financially profitable within one year
  • 14. Needed Investment: $210,000
    Rebecca Abboud
    Rob Falcone
    Maxwell Haddad
    Colleen McAndrew
    Joseph Terry
    Elizabeth Yanak
    theatrecast@yahoo.com
    (561) 702-6300
    1225 Broadway
    Suite 209
    New York, New York 10001
    Bringing Broadway to Your Living Room