Google Acquires YouTube
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Google Acquires YouTube

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This is data intensive financial presentation of Google's acquisition of YouTube.

This is data intensive financial presentation of Google's acquisition of YouTube.

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  • Initial Public Offering of 19,605,052 shares of Class A common stock occurred on Wall Street on August 18, 2004, with the opening price of $85 per share.” "Google Milestones." Google - Corporate Information . Web. 01 June 2010. .
  • Page Impression -- how many times the page or pages containing the AdSense advertisement was shown to visitors Clicks -- the number of times someone actually clicked on an advertisement Page CTR -- the resultant click-thru rate, as a percentage Page eCPM -- the effective cost per thousand (M = mil, it's Latin) for your ad space. This is a statistic that only a marketing person could love, so it's fine if you ignore it, but it can show you what ads / ad units are most valuable, particularly if you use channels Your earnings -- no explanation needed. Bigger is better. :-)
  • 2009 Financial Tables Full year financial tables with quarterly data. Income Statement (In thousands, except per share amounts)

Google Acquires YouTube Google Acquires YouTube Presentation Transcript

  • Colleen McAndrew
  • Created 1996 Mission Statement: to organize the world's information and make it universally accessible and useful
  • Google Inc. (Public, NASDAQ:GOOG) Google Acquires YouTube Initial Public Offering August 18, 2004 $85 per share
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  • 2009 Financial Tables Full year financial tables with quarterly data. Income Statement (In thousands, except per share amounts) 98.56% 98.80% 98.94% 98.91% 96.94% 96.78%
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    • YouTube was acquired by Google for $1.65 billion in stock.
    • Combination created new opportunities for users and content owners.
    • “ companies share similar values; … both always put [their] users first and …(are) committed to innovating to improve their experience. Together, we are natural partners”
    Google To Acquire YouTube for $1.65 Billion in Stock.&quot; Google - Press Center. 9 Oct. 2006. Web. 01 June 2010. <http://www.google.com/intl/en/press/pressrel/google_youtube.html>. THE FOLLOWING TABLE SUMMARIZES THE ALLOCATION OF THE PURCHASE PRICE FOR YOUTUBE (IN THOUSANDS) GOODWILL IS NOT DEDUCTIBLE FOR TAX PURPOSES.
  • ACQUISITIONS COULD RESULT IN OPERATING DIFFICULTIES, DILUTION AND OTHER HARMFUL CONSEQUENCES ADSENSE PROGRAM COULD BE POTENTIALLY LESS PROFITABLE IF IT WERE DEEMED INEFFECTIVE BY THE ADVERTISERS ACQUISITIONS OR DISPOSITIONS COULD ALSO RESULT IN … THE INCURRENCE OF DEBT, … ADDITIONAL EQUITY OR DEBT FINANCING, WHICH COULD HARM OUR FINANCIAL CONDITION 2006 10K
  • HAVE YET TO REALIZE SIGNIFICANT REVENUE BENEFITS FROM … YOUTUBE 2007, 2008, 2009 Annual Reports
  • “ YouTube has been making a lot more money for us and our partners with content partner ad revenue more than tripling in 2009” 2009 ANNUAL REPORT
    • Promoted Videos
    • YouTube Homepage Ads
    • Engagement Programs and Contests
    • Display and Linear Ads
    • Click to Buy
  • Content Providers
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  • Colleen McAndrew