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Sales Presentation
 

Sales Presentation

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Final presentation for my sales class where we could pick any topic and I used public information. If only we could go back in time.

Final presentation for my sales class where we could pick any topic and I used public information. If only we could go back in time.

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    Sales Presentation Sales Presentation Presentation Transcript

    • Selling Advertising Space to Advertisers for The Tonight Show with Conan O’Brien Colleen McAndrew Selling Advertising Space to Advertisers for: Colleen McAndrew
    •  
    • The Move
      • “Late Night with Conan O’Brien” at 12:35 to “The Tonight Show with Conan O’Brien” at 11:35
      • Move show and staff from New York to Los Angeles
      • Taking Over for Jay Leno “Late Night King”
      • 5 th “Tonight Show” Host in its History
      • Debut Monday June 1, 2009
    • What the Move Means
      • Similar format to Late Night, but more sketch comedy because it is his strong point
        • Keep old sketches but add many more new ones
      • Looking to widen demographic
        • Was a young 30 when starting Late Night, now 46
        • Not more mature, but elegant
    •  
    • Promotions for New Show
      • A series of TV Commercials mainly played during other NBC Late Night Programs
      • NBC Affiliate tour of 30 stations across the US
      • High Profile of interviews in print and online
      • New “Tonight Show” Website
    • Success Online
      • New Website for Show including:
        • Daily Blog
        • Daily Pictures
        • Behind-the-Scenes
        • 2 Weekly Videos
        • Contests and Giveaways
      • Very Active Twitter
      • Still being updated
    • Audience
      • Come to watch Conan
        • Rating don’t fluctuate too much due to guests
      • Core Audience for Late Night: Males 18-34
        • Hardest to reach demographic
      • Expand core to 18-55
      • Strong audience base and devote following
    • Advertising Space
      • Jay averaged 5 million viewers
        • Conan’s “Late Night” average: 2.5 million viewers
        • Conan’s “Tonight Show”: 7 million on premier
          • 17% Share
        • Jay Leno “Tonight Show” Finale: 8 million viewers
          • 20% share
      • Price per 30-second spot
        • $50,000
    • Worried About TiVo?
      • Monologues and skits deal with current events that have occurred recently or that day
      • A Daily Show with guaranteed ratings
      • Audience is “trained to tune in”
        • Brad Adgate Research Director Horizon Media Inc.
    • Thank You!
      • Questions?