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Calling all entrepreneurs
2.17.10
“Reinventing your Business Model” by Mark W. Johnson,
clayton M. Christensen, and Henning Kagermann
Q: What makes a business successful?
1. Focus on the customer
2. Map out a plan
3. Use it or lose it
Step 1: WIIFM
• Customer value proposition (CVP)
– Money
– Access
– Skill
– Time
Q: What’s your company’s CVP?
• Example (aka MSFT plug): help people work
and play with technology
Step 2: Crunch those numbers
• ROI
• Resources
• Processes
Step 3: To leap or not to leap….
• Take a close look at your existing business
model
Think
Christensen
Disclaimer
• Following these steps does not guarantee a
winning recipe
Image Credits
• Image of guy with magnifying glass retrieved from Flickr, Creative Commons: uploaded on March
21, 2008 by andercismo uesr. http://www.flickr.com/photos/andercismo/2349098787/
• Image of bagged lettuce lady retrieved from Flickr, Creative Commons: uploaded on February 20,
2008 by jek in the box user.
• http://www.flickr.com/photos/jek-a-go-go/2279611075/
• Image of Amazon fresh truck retrieved from Flickr, Creative Commons: uploaded on April 24, 2009
by jwalsh user. http://www.flickr.com/photos/jwalsh_/3472290468/
• Image of McCafe drink retrieved from Flickr, Creative Commons: uploaded on September 7, 2009
by Old Shoe Woman user. http://www.flickr.com/photos/judybaxter/3898848184/
• Image of Danger sign retrieved from Flickr, Creative Commons: uploaded on September 7, 2006 by
oskay user. http://www.flickr.com/photos/oskay/237442629/

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Calling All Entrepreneurs

  • 1. Calling all entrepreneurs 2.17.10 “Reinventing your Business Model” by Mark W. Johnson, clayton M. Christensen, and Henning Kagermann
  • 2. Q: What makes a business successful? 1. Focus on the customer 2. Map out a plan 3. Use it or lose it
  • 3. Step 1: WIIFM • Customer value proposition (CVP) – Money – Access – Skill – Time
  • 4. Q: What’s your company’s CVP? • Example (aka MSFT plug): help people work and play with technology
  • 5. Step 2: Crunch those numbers • ROI • Resources • Processes
  • 6. Step 3: To leap or not to leap…. • Take a close look at your existing business model Think Christensen
  • 7. Disclaimer • Following these steps does not guarantee a winning recipe
  • 8. Image Credits • Image of guy with magnifying glass retrieved from Flickr, Creative Commons: uploaded on March 21, 2008 by andercismo uesr. http://www.flickr.com/photos/andercismo/2349098787/ • Image of bagged lettuce lady retrieved from Flickr, Creative Commons: uploaded on February 20, 2008 by jek in the box user. • http://www.flickr.com/photos/jek-a-go-go/2279611075/ • Image of Amazon fresh truck retrieved from Flickr, Creative Commons: uploaded on April 24, 2009 by jwalsh user. http://www.flickr.com/photos/jwalsh_/3472290468/ • Image of McCafe drink retrieved from Flickr, Creative Commons: uploaded on September 7, 2009 by Old Shoe Woman user. http://www.flickr.com/photos/judybaxter/3898848184/ • Image of Danger sign retrieved from Flickr, Creative Commons: uploaded on September 7, 2006 by oskay user. http://www.flickr.com/photos/oskay/237442629/

Editor's Notes

  1. need to create value or help solve a problem for the customer The more precise, the better
  2. What is the right price? Profit formula: How much do I need to sell? How much do I need to invest? Resources: people, technology, products, facilities, equipment channels, brand Processes: operational and managerial processes, need to be able to repeat eand increase in scale: training, budgeting, manufacturing, planning, sales Innovation-disruption theory
  3. Evaluation process