Calling All Entrepreneurs

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  • need to create value or help solve a problem for the customer
    The more precise, the better

  • What is the right price?
    Profit formula:
    How much do I need to sell?
    How much do I need to invest?

    Resources: people, technology, products, facilities, equipment channels, brand

    Processes: operational and managerial processes, need to be able to repeat eand increase in scale: training, budgeting, manufacturing, planning, sales
    Innovation-disruption theory
  • Evaluation process
  • Calling All Entrepreneurs

    1. 1. Calling all entrepreneurs 2.17.10 “Reinventing your Business Model” by Mark W. Johnson, clayton M. Christensen, and Henning Kagermann
    2. 2. Q: What makes a business successful? 1. Focus on the customer 2. Map out a plan 3. Use it or lose it
    3. 3. Step 1: WIIFM • Customer value proposition (CVP) – Money – Access – Skill – Time
    4. 4. Q: What’s your company’s CVP? • Example (aka MSFT plug): help people work and play with technology
    5. 5. Step 2: Crunch those numbers • ROI • Resources • Processes
    6. 6. Step 3: To leap or not to leap…. • Take a close look at your existing business model Think Christensen
    7. 7. Disclaimer • Following these steps does not guarantee a winning recipe
    8. 8. Image Credits • Image of guy with magnifying glass retrieved from Flickr, Creative Commons: uploaded on March 21, 2008 by andercismo uesr. http://www.flickr.com/photos/andercismo/2349098787/ • Image of bagged lettuce lady retrieved from Flickr, Creative Commons: uploaded on February 20, 2008 by jek in the box user. • http://www.flickr.com/photos/jek-a-go-go/2279611075/ • Image of Amazon fresh truck retrieved from Flickr, Creative Commons: uploaded on April 24, 2009 by jwalsh user. http://www.flickr.com/photos/jwalsh_/3472290468/ • Image of McCafe drink retrieved from Flickr, Creative Commons: uploaded on September 7, 2009 by Old Shoe Woman user. http://www.flickr.com/photos/judybaxter/3898848184/ • Image of Danger sign retrieved from Flickr, Creative Commons: uploaded on September 7, 2006 by oskay user. http://www.flickr.com/photos/oskay/237442629/

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