8. Image Credits
• Image of guy with magnifying glass retrieved from Flickr, Creative Commons: uploaded on March
21, 2008 by andercismo uesr. http://www.flickr.com/photos/andercismo/2349098787/
• Image of bagged lettuce lady retrieved from Flickr, Creative Commons: uploaded on February 20,
2008 by jek in the box user.
• http://www.flickr.com/photos/jek-a-go-go/2279611075/
• Image of Amazon fresh truck retrieved from Flickr, Creative Commons: uploaded on April 24, 2009
by jwalsh user. http://www.flickr.com/photos/jwalsh_/3472290468/
• Image of McCafe drink retrieved from Flickr, Creative Commons: uploaded on September 7, 2009
by Old Shoe Woman user. http://www.flickr.com/photos/judybaxter/3898848184/
• Image of Danger sign retrieved from Flickr, Creative Commons: uploaded on September 7, 2006 by
oskay user. http://www.flickr.com/photos/oskay/237442629/
Editor's Notes
need to create value or help solve a problem for the customer
The more precise, the better
What is the right price?
Profit formula:
How much do I need to sell?
How much do I need to invest?
Resources: people, technology, products, facilities, equipment channels, brand
Processes: operational and managerial processes, need to be able to repeat eand increase in scale: training, budgeting, manufacturing, planning, sales
Innovation-disruption theory