Sony

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Sony

  1. 1. A. ROSELINE MLIS 2ND YEAR PONDICHERRY UNIVERSITY
  2. 2. ABOUT SONY COMPANY • Sony India Pvt. Ltd. Is one of the business units of Sony Corporation in India. • The Registered Office of Sony India Pvt. Ltd is in New Delhi. • There are also 23 branch offices available in 23 city of India. • In India Sony outsource the manpower from super well services.
  3. 3. HISTORY OF SONY
  4. 4. Vision and Mission • To create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products with latest generation content and services. Mission: • Sony India focused towards making a difference in the lifestyles in the Indian Market and open up new vistas of entertainment. • To remains committed towards offering new age technology and digital concepts while working hand with the Indian industry . • Their consistent commitment towards service has brought the company quite closer to the Indian customer.
  5. 5. Company Profile • Sony Corporation, commonly referred to as Sony, is a Japanese multinational conglomerate Corporation headquartered in konan Minato, Tokyo, Japan. It ranked 87th on the 2013 list of fortune Global 500. • Sony Corporation is the electronics business unit and the parent company of the Sony Group. • The Sony is a Japan-based Corporate group primarily focused on the Electronics, Game, entertainment, and financial services(such as insurance and banking sectors)
  6. 6. Company profile
  7. 7. BRAND LOGO HISTORY
  8. 8. Brand logo history • The word Sony is taken from Latin word • Sony logo is a combination of a wide Latin, Times New Roman or Century font that is white in color. • current tag line make . believe and a background which is Black which gives it a very stretched and easy to identify look. • Sony logo stands out because of its name which is unique and also it cannot be copied by anyone else.
  9. 9. Sony brand slogan
  10. 10. PRODUCT’S LOGO
  11. 11. PRODUCT’S LOGO
  12. 12. Marketing Mix(4P’s) 1. 2. 3. 4. Product Price Place Promotion
  13. 13. Product • Consumer electronics, semiconductors, video games, Media/Entertainment, computer hardware, Telecom equipment, Accessories, Financial service insurance, Banking, credit finance and advertising agency.
  14. 14. Price • The price of the Sony product is more than compare to other company’s product. • It gives more benefit with compare the price it takes. • The price of Sony products is less flexible with compare to other brand.
  15. 15. Place • In all over the India there more than 25,000 distributors selling the Sony Product. Promotion: • Sony promote their product by giving festive offer on their product, Advertising , free gifts, discount, lucky draw coupon. Example : This Diwali the company was giving a pen drive + Lucky draw coupon price discount. • Events:  Sony India’s Grand Saawariya Star Nite
  16. 16. SWOT ANAYSIS 1. STRENGTHS       Innovation Quality Product differentiation Location Repetitive Buyers Strong Corporate brand identity i. Ranked 29th in top 100 ii. Sony brand value will be increase yearly  Service center  Sony’s Research and Development abilities
  17. 17. CONT…. 2. WEAKNESS  Maintain Multiple Function  Lack of promotion  Low as sales  Too expensive and far away from consumers  High shipping and long deliver process  This all effects Sony’s operating performance
  18. 18. CONT…. 3. OPPORTUNITIES  Focus on emerging market’s economies  Sony has gained success in India Market  Sony’s growth depends on performance in emerging markets  Potential to become best Gallery  Sales can be increased  In India plans to introduced new region language games  Sony transferring technology for its games from its London studio to India
  19. 19. CONT…. 4.Threats  Unfavorable foreign exchange rate  Sony’s international market sales value 75.8%  Japan’s currency appreciated against US dollar and Euro  Sony’s products more expensive; sales to drop  Worsening economic situation  Sony’s main markets are US, Japan, and Europe; all suffered economic downturn  Laws and regulations  Protect environment, human health, and safety
  20. 20. Brand Ambassador • Deepika Padukone is the brand ambassador for Sony’s Camera. • Kareena Kapoor is the brand ambassador for Sony Vio(laptop)
  21. 21. Objective • To know the consumer behavior about the product. • To know the kind of feature and service providing to get loyal customer. • To know the competitor strategy against the Sony and that effects Sony sales or not. • To kind of promotion that using to distributors and what is their behavior about Sony brand in between so many brands.
  22. 22. Differentiation • It is the ability of a brand to be able to distinguish itself from its competitors. • A brand should be as unique as possible. • Brand health is built and maintained by offering a set of differentiating promises to customers and delivering those promises to average value. • Knowledge is the extent of the consumer’s awareness of the brand and understanding its identity.
  23. 23. Competitor Analysis • There is two most competitor in panel Samsung and LG. • In case of Camera Nikon and Canon is strong competitor. • For capturing the panel market LG giving the IPS panel at a low price and Samsung giving the full ID on maximum model at low price. • But in case of home theater or music system there is no any competitor of Sony brand. • It covers the 95% market of India.
  24. 24. Conclusion • I conclude that Sony India Pvt. Ltd. Is the one of the leading company in Indian market but because of Samsung entering in every electronic sector Sony sales reduced in case of LED and LCD and also in Mobile sector. • Next the customers are rightfully aware of the products and services of the brand before they are willing to buy the products. • Internet has been a good way of displaying the models and customers get an opportunity to select the models from there within and than they opted to buy it from the retailers.
  25. 25. PRODUCT’S IN SONY
  26. 26. Sony xperia Z ultra
  27. 27. Sony xperia Z ultra • Sony has launched a new waterproof android smartphone. • The xperia Z ultra be used underwater upto a depth of 1.5m • Even allowing people to take picture and film vedios in full HD below The surfce The company said launching it today sony claimed the handset, which has a 6.4-inch screen , has the biggest display and thinnest large-screen smartphone on the market
  28. 28. NEW PRODUCT’S IN SONY
  29. 29. PRODUCT’S PROFILE
  30. 30. Cont.….
  31. 31. SONY PRODUCT’S IN INDIA
  32. 32. THANK YOU!

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