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IN Motion | Business Magazine from the Experts @ Sikich LLP

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Explore our inaugural issue of IN Motion, a quarterly magazine offering articles on best business practices in the areas of finance, HR, technology and more.

Explore our inaugural issue of IN Motion, a quarterly magazine offering articles on best business practices in the areas of finance, HR, technology and more.

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  • 1. motion Elevate Performance Issue 1 Summer 2013 Ahead of the Cure “Timmy’s” Encouraged to Heal the World Green Investing Making an Impact with Your Money Strategize the Sale Preparing to Sell Your Company
  • 2. A LETTER from the CEO Throughout the years, we have prided ourselves on providing you—our clients, our colleagues, our friends— with news and resources that will help build business, increase productivity and elevate performance. From tax motion alerts to tips on marketing your business to cutting-edge technology updates, we have had industry and service-specific experts ready to help you. But we’re upping the ante. Elevate Performance Issue 1 www.sikich.com I’m thrilled to introduce you to IN Motion, a Sikich magazine that will appear on your desk or in your email inbox every quarter. Within each issue, you’ll find downloads, quick tips and alerts; explore how a valued Sikich client found success; learn more about our partners; and get access to information that will help you improve your organizational performance today. We hope you enjoy the first issue—and all subsequent issues—of IN Motion. I encourage you to let us know what you think! James A. Sikich, CPA CEO and Managing Partner LEARN more: TABLE of Contents Summer 2013 Realize your organizational goals through the one-of-a-kind solution set that Sikich, a leading accounting, advisory, investment banking, technology and managed services firm, brings to your unique challenges and needs. With more than 450 associates, we rank as one of the country’s top 40 largest Certified Public Accounting firms and are among the top 1% of technology ValueAdded Resellers worldwide—yet you receive the personalization and attention you need to grow and experience success. Get to know Sikich by reading IN Motion and taking a look at our website, sikich.com. You’ll find out how you can gain value for your organization through our dedicated industry teams, client commitment and extensive list of services: Accounting & Assurance Investment Banking & Corporate Finance Business Valuation IT Services Dispute Advisory ERP & CRM Software Marketing & Public Relations FEATURE STORY Flex-Staff Solutions Retirement Planning Ahead of the Cure Human Resources Consulting Supply Chain 4 Tax Planning Wealth Management PUBLISHER Michelle Spellerberg, CMO EDITOR Rebecca Miller CONTRIBUTING WRITER Julie Krehbiel, CFP Green Investing 9 DESIGNER Making an Impact with Your Money PHOTOGRAPHER Strategize the Sale Preparing to Sell Your Company 2 inmotion | SUMMER 2013 Colleen Hughes Matt Stout Special thanks to Timmy Global Health for contributing to the writing of the feature story. IN Motion is published four times a year by Sikich. 1415 W. Diehl Rd., Suite 400, Naperville, IL 60563 Request or update your subscription by emailing rmiller@sikich.com. ©2013 Sikich LLP, All Rights Reserved. 10 Advisory services offered through Sikich Financial, a Registered Investment Advisor. Securities offered through Triad Advisors, Member FINRA/SIPC. Securities are offered through Sikich Corporate Finance LLC, a registered broker dealer with the Securities Exchange Commission and member of FINRA/SIPC.
  • 3. inspire PARTNER Profile Meet Jeff Rudolph Originally from the Bronx, New York, Jeff has been with Sikich since 1998. Find out what inspires him and the technology he’s using today. What I like most about Sikich: The way we look outside of the box to grow our business and serve our clients. How many CPA firms would build and invest in a website to sell gourmet food, for the simple reason of learning about e-commerce, so we can help our clients understand the web? Back in 1999, we built gourmetnow.com for this very reason. Partner-in-Charge at Sikich LLP TECHNOLOGY SERVICES Naperville, IL Office My biggest professional accomplishment: Helping grow the Sikich technology practice. We started with 20 employees as Intelligent Computer Solutions, merged with Sikich in 1998 and now have 140 tech employees. In another life, I would be: A fiction writer. Three words that describe me: Short, competitive and disciplined. QUICK TIPS Attention, recruiters! The secret to getting top-quality job candidates in the door while maintaining compliance: avoid the cookie-cutter approach. Develop a unique recruitment strategy with the following steps. 1. Use pre-screening questions to eliminate candidates who don’t meet basic criteria. 2. Obtain applications from candidates who move forward after pre-screening. 3. Conduct pre-employment testing to determine candidates’ behaviors and abilities—but don’t use this as a hire/ no-hire tool alone. 4. Get reference checks from past supervisors and background checks to determine education, criminal history and more. 5. Formalize the offer. A good offer letter will outline essential information and leave no room for interpretation. Find more tips at sikich.com/hr-guide. I’m inspired by: People who altruistically take up a cause to help someone or some group of people much less fortunate, like a friend of mine who donated his kidney to a friend of his—a mother of three—to save her life. People would be surprised to know: That I grew up in the Sedgwick projects in the Bronx where I never went “out” to play, because when you live on the 10th floor you only go “down” to play. Two things I can’t live without: ChapStick and reading glasses. The one person in history I’d like to meet: I would love to meet Albert Einstein in present day and see what he can do with all the advances in technology and discoveries that have been made since 1955. My favorite technology/gadget: Two years ago it would have been my Blackberry—I used one version or another since 1997. I miss the Blackberry keyboard, but the iPhone apps were a game changer. Also, I never travel without the Paperwhite e-reader (http://bit.ly/paperwhite-ereader). WHAT I’M USING My Outlook calendar runs my life. If it’s not on my calendar, the event or appointment does not exist. I also make extensive use of my contacts— not only people, but I also record every good restaurant I visit with keywords, so I can easily find each one again. I spend my leisure time: Playing poker, working with my hands, working out, skiing and if I get lucky, SCUBA diving. ALERTS Organizations currently running on Windows XP have nine months to upgrade. Come April 8, 2014, Microsoft will no longer support the operating system, meaning no automatic fixes, updates or technical assistance. Without this support, an organization’s network is vulnerable to viruses, spyware and other malicious software. For more information, visit http://bit.ly/xp-2014. Every taxpayer that acquires, produces or improves tangible property will be required to implement the new IRS repair and capitalization rules, effective for tax years beginning on or after Jan. 1, 2014. The regulations provide guidance for treatment of materials and supplies, repairs and routine maintenance, capital improvements and disposal of property subject to depreciation. Special consideration should be given when choosing new tax capitalization methods as they can impact other tax deductions, state tax and inventory. Visit bit.ly/tang14. OF THE QUARTER What laws should I consider while tax planning for the remainder of 2013? Two tax laws will have a significant impact in 2013—the Patient Protection and Affordable Care Act of 2010 (PPACA) and the American Taxpayer Relief Act of 2012 (ATRA). Under PPACA, employers face a variety of tax-related compliance requirements, including the “play or pay” provision that goes into effect in 2014. Read about changes to the tax code and more at sikich.com/tax-strategies. Additionally, ATRA addressed a combination of higher taxes and forced spending cuts scheduled to go into effect this year. Find details about this legislation at sikich.com/fiscal-cliff. Focusing on tax planning early will allow you to adjust your withholding or estimated tax payments to avoid both a surprise and a penalty in April 2014. SUMMER 2013 | inmotion 3
  • 4. innovate Ahead of the Cure “Timmy’s” Encouraged to Heal the World W hen Dr. Chuck Dietzen visited Quito, Ecuador several years ago, he saw a 93-year-old woman who needed some education on what causes diabetes and high blood pressure, and how to reduce her risk. With Dr. Dietzen’s help, she adjusted her diet—reducing her sodium intake, in particular—and lost 15 pounds. When Dr. Dietzen went back to Quito last year, the woman was doing so well, she was in a position to stop taking her medication for both conditions. Now, she and her two daughters were concerned about her 96-year-old husband, who had been complaining of headaches and arthritis. Dr. Dietzen reviewed his charts, looked at the interpreter and said, “Does he think that these three women are causing these headaches?” The interpreter asked the man, who suddenly looked up at Dr. Dietzen and said, “Si!” Translation: “Yes!” incredible improvement in the sustainability of all the chronic illnesses, such as diabetes and hypertension.” Dr. Dietzen has been going to underserved communities since 1999. At the beginning of his journeys, many of the communities he visited had no infrastructure, clean water, plumbing, roads or even houses. He realized that quality health care was a necessity for these communities, but questioned how he could deliver it in an innovative way. “The idea was that we could transform the world by taking advantage of the fact that the young people in this country have great hearts, they are creative and resourceful, and they could do great things.” “Yes, he could cut back on the salt, but I’d tell you—if I look as good as he does at 96, I’ll be very happy; if I’m even around that long,” said Dr. Dietzen. “That’s the sort of transformation we’re seeing in the villages; in the Barrios—an overall improvement.” Dr. Chuck Dietzen founded Timmy Global Health in 1997 after working with Mother Theresa on orthopedic missions in India and delivering quality health care to the poor. “We’ve seen the transformation because we’re consistent. We don’t just show up once every few years—we are there every two to three months,” Dr. Dietzen continued. “We’ve seen a substantial drop off in the number of emergencies we see, and we’ve seen After landing an opportunity to work with Mother Theresa on orthopedic missions in India, Dr. Dietzen found his answer, and Timmy Global Health was founded in 1997 upon his return to the United States. “Ultimately, while working with the South India Church of Christ Mission and the Missionaries of Charity, it became apparent to me that we needed to start something different—a different idea about how you deliver health care to the poor,” said Dr. Dietzen. “The idea was that we could transform the world by taking advantage of the fact that the young people in this country have great hearts, they are creative and resourceful, and they could do great things.” So Timmy Global Health, previously Timmy Foundation, was founded in Indianapolis out of the notion that students should be empowered to tackle global health challenges and provide quality health care to those who wouldn’t typically have access to it. Named after Dr. Dietzen’s oldest brother who passed away a few days after he was born, Timmy manages projects in Ecuador, Guatemala, Nigeria, the Dominican Republic and the United States. The organization sends medical service teams made up of doctors, nurses and students to these countries to work with partner organizations and treat patients. Timmy also invests in public health projects, provides financial contributions to build the capacity of their partners, and donates in-kind medicines and medical supplies necessary for expanding access to care. “One of the things that really distinguishes us and we’re really proud of is that when we provide our services abroad, we don’t just send medical teams—we understand that meeting health care challenges isn’t Continued 4 inmotion | SUMMER 2013
  • 5. Timmy sends medical service teams to Ecuador, Guatemala, Nigeria and the Dominican Republic, and around the United States. SUMMER 2013 | inmotion 5
  • 6. Ahead of the Cure CONTINUED… just about sending volunteers to a rural community,” said Matt MacGregor, executive director of Timmy. “It is setting up the infrastructure and the long-term commitments to our partners and to those communities [that need quality health care].” “Imagine finding a young boy in the Amazon base of Ecuador who has a heart murmur,” MacGregor continued. “Seeing that patient in his community is important, but it’s the first step in a long process to making sure that he is healthy. We have set up systems so that we can provide the best possible chance for our patients to thrive.” “…when we provide our services abroad, we don’t just send medical teams—we understand that meeting health care challenges isn’t just about sending volunteers to a rural community; it is setting up the infrastructure and the long-term commitments to our partners and to those communities [that need quality health care].” Part of Timmy’s mission also includes financing its partners and investing in public health programs. In fact, Timmy distributes approximately $2.6 million of medicine and medical supplies each year to its partner organizations abroad, as well as to organizations in Indianapolis that work with low-income and uninsured populations. “It’s a big effort to distribute $2.6 million worth of medicine and medical supplies,” said MacGregor. Timmy stores all of its supplies in a warehouse at the non-profit’s Indianapolis facility, ensuring they do not use tampered goods or expired medicines. “We work on a lot on paperwork so that the health administration and customs agencies approve [the medicine and supplies] entering the country. We have a big focus on making sure that we are not violating any laws in the places we work. We understand that there are health challenges in the places that we work, but we’re not the type of organization that thinks we are the ‘be all, end all’ by any means. We want to work with local organizations and governments to make sure we’re providing the services in the best manner.” All of the supplies that Timmy medical teams bring along are stored in a warehouse at the non-profit’s Indianapolis facility. Storing them on-site allows Timmy to ensure they are not using any tampered goods or expired medicine. The final part of Timmy’s mission is working with and encouraging the next generation of health care professionals to help improve the quality of health care that these countries receive. Matt MacGregor, executive director of Timmy, states that the non-profit works with 35 universities and 10 high schools across the U.S. encouraging students to get involved. 6 inmotion | SUMMER 2013 “A big part of our work is making sure that future doctors, future nurses, future public health professionals and future pharmacists understand how they can transform the lives of other people and understand what health disparities mean,” said MacGregor. “When [Dr.
  • 7. “A big part of our work is making sure that future doctors, future nurses, future public health professionals and future pharmacists understand how they can transform the lives of other people and understand what health disparities mean.” Dietzen] started the organization, he looked at this scale and scope of health care challenges and said, ‘I’m going to throw myself at these things, and I hope other people do as well. But I also know that meeting the needs of the millions of people around the world who don’t have access to health care is going to require that the next generation is very involved.’ At our core, we are really trying to do both of those missions—trying to expand access to care while at the same time empowering that next generation to tackle health disparities, both at home and abroad.” Though based in Indiana, Timmy works with 35 universities and 10 high schools across the United States by encouraging those students to be on the front lines of this movement. Timmy students—dubbed “Timmy’s”—go abroad for a week or two and work the rest of the year on their campuses and communities to further Timmy’s mission. “Our students in many ways are our interest groups of future health care professionals who want to eliminate health disparities in any way, shape or form,” said MacGregor. “They might do that by traveling abroad with us and volunteering in our clinics. But they also do that by holding advocacy events on their college campuses, fundraising money for patients they see in our clinics, doing local service or volunteering at a local hospital or free clinic.” QUICK STATS 16 Years in Business 10 Employees One Board of Directors and hundreds of volunteers Sikich Services They Use Audit Tax Planning Consulting Contact Information 22 E. 22nd Street Indianapolis, IN 46202 Ph: (317) 920-1822 www.timmyglobalhealth.org According to Dr. Dietzen, Timmy is an organization that truly belongs to the students who take part in the program, regardless of whether they aspire to work in health care or be a community leader for another field. “The transformation we see in the students is really in their confidence and ability to heal,” said Dr. Dietzen. “We give them the head nod that we believe in them, that we actually are confident that they can step forward and do this.” “We’ve had some students who we’ve mentored since high school who went on to undergrad and graduate school, and in many of their cases medical school,” Dr. Dietzen continued. “We recently got an email from one of our former ‘Timmy’s’ who is finishing up his residency in global medicine. He will be working with another notfor-profit and actually be stationed in Rwanda. These are the world changers.” Dr. Dietzen is proud that patients say they love going to Timmy clinics because they receive genuine care. “I think that’s evident in not only what we do in each clinic, but the compliance that we get with those patients,” said Dr. Dietzen. “They come back to report to us how life has changed, that they’re doing their part and they’re pleased that we’re returning to continue our part.” SUMMER 2013 | inmotion 7
  • 8. involvement Sikich Employees Lend a Hand Rebuilding Together Aurora 2013 Enduring a hip replacement on both hips is tough. Add an aneurysm that nearly kills you and four months hospital bed rest, and one might find the situation near impossible to handle. Last year, this happened to Charles Hardin, an Aurora, Ill. resident. With a good attitude, but no wife or children, Hardin, 59, needed help making a variety of house repairs to create a healthier place to live—enter Rebuilding Together Aurora (RTA). “Taking a day to make an immediate impact on someone’s life was a nobrainer,” said Timm Bellazzini, audit supervisor at Sikich. “Hearing Charles’ story made me realize how lucky I am and how important it is to give to others in need.” Helping others is second nature at Sikich; this was the fourth year the firm has participated in RTA. Throughout the day, a group of nearly 20 volunteers installed electrical outlets and wiring, repaired water damage, installed a garage door and worked on many other projects that positively impacted Charles by making his house more like a home. View all our photos at http://bit.ly/rta-2013. FIRM News The Sikich Scoop Sikich forms advisory board Sikich has formed an Advisory Board, to which three Chicago-area business leaders were appointed. The leaders offer perspectives and advice to the Sikich Executive Board and management team to assist the firm in reaching its goals and continuing its quick growth. Sikich welcomes the following members: Paul S. Detlefs, founder and president of The Prestwick Group, a consulting and advisory firm focused on small and midsized businesses and their owners; Dennis M. Malchow, senior operating partner at Arbor Investments, the leader in food and 8 inmotion | SUMMER 2013 beverage private equity; and Keven Wilder, owner of Wilder, Inc., a retail consulting firm that helps clients develop successful marketing and merchandising strategies. Sikich acquires technology practice Effective June 1, Sikich acquired the technology practice at PKF Texas, a CPA and professional advisory firm. This acquisition expands Sikich into Texas and adds to its team of Microsoft Dynamics NAV professionals. Eight individuals joined Sikich through this acquisition, including Gregory Price, CPA, CISA, CFE, joining as a partner in the firm’s technology practice.
  • 9. influence Green Investing Making an Impact with Your Money F rom driving vehicles powered by natural gas or hydrogen fuel cells, to recycling electronics, to installing solar panels, the opportunities to live green are becoming endless. But individuals are not the only ones living this way—companies have been changing their ways to reduce their carbon footprints as well. And as the trend to live green continues and grows, so does the trend to be a socially responsible investor for those companies going green. According to the Forum for Sustainable and Responsible Investment (USSIF), $3.74 trillion in total managed assets use one or more sustainable and responsible investing strategies, or 11 percent of the dollars under professional management in the U.S. Many new green investment groups use an ecological strategy to select companies to support with investors’ money. With the recent initiatives of many local governments and the increasing pressure to transition from carbon dependence to alternatives, the demand for green technology and alternative energy has been increasing, creating a growing market and subsequently, a new trend for investors—green investing. What is green, or socially responsible, investing? Green investing is investing your money in a way that matches your values. This may mean screening out companies that violate the Environmental Protection Act, have bad labor conditions, have little diversity on the board or make a product contrary to your morals. Green investment activities focus on companies committed to conserving natural resources, producing alternative energy sources, and implementing clean air and water projects or other environmentally conscious business practices. Pure green investments derive all or most of their revenues from green activities. Green investments can also be made in companies with other lines of business in addition to green-based initiatives or products. How can I invest in socially responsible companies? There are several ways you can invest in green companies, including: Buying the stock or bonds of individual companies Purchasing shares of mutual funds that only invest in these companies Using a socially responsible money management firm that asks companies about diversity programs, labor practices, environmental issues, product safety, etc. Green investing happens through individual securities or pooled investment vehicles. However, green investing is not safer than a market index (such as the S&P 500). In fact, investing in “green” companies can be riskier than other strategies, since many green companies are in the development stage, with low revenues and high earnings valuations. What is the goal of socially responsible investing? A major goal of socially responsible investing is to shift your money away from destructive companies, such as those that pollute, discriminate, employ sweatshop labor, produce harmful products or support oppressive governments. Shift your investments toward companies such as renewable energy, health care and education. Focus on diverse organizations that employ good labor practices and have no environmental issues—or other issues that are important to you. By investing in socially responsible companies, pressure is put on all companies to implement and adhere to positive social and environmental policies. What is “greenwashing” and how can I avoid it? The term “greenwashing” is a combination of green (environmentalist) plus brainwashing. Greenwashing Continued SUMMER 2013 | inmotion 9
  • 10. Green Investing Strategize the Sale CONTINUED… happens when a company creates a superficial display of concern for the environment by promoting environmentally friendly programs to deflect attention from an organization’s environmentally unfriendly activities. Preparing to Sell Your Company In addition to greenwashing, is there anything else I should be aware of? Don’t believe everything you hear. Many environmental claims made by consumer products are false or misleading. Organizations are attracted to act green for various reasons, including to: Divert the attention of regulators and deflate pressure for regulatory change Persuade critics of good intentions Expand market share Reduce staff turnover Make the company attractive for potential investors The most effective way to avoid misleading companies is to do your research and take the time to discuss green investing options with a professional who can help you with the necessary research. How do I start? There are a number of resources that provide information on green investing, including the USSIF (ussif.org), Green America (greenamerica.org) and SocialFunds (socialfunds.com). Using these resources, start your green investing journey with these steps: 1. Start by researching companies before you invest. Learn what corporations are doing about green practices and be an active shareholder. 2. Determine which issues matter to you. You may want to eliminate investments by larger categories, such as tobacco. You may want to divert your investments away from companies that spread pollution, have poor labor policies, lack diversity in management or the board room, or have product safety issues. On a positive note, one option is to use your investment dollars to do good for other people. 3. Bottom line: Put your investments where your values lie. Going green isn’t just great for the environment; it can be good for your wallet too. Learn to impact change by directing your investment dollars. By watching what your investments are supporting, another area of your life will match your values—just as your efforts to recycle and use other green practices do. Advisory services offered through Sikich Financial, a Registered Investment Advisor. General securities offered through Triad Advisors, Member FINRA/SIPC. Source: Green America: Guide to Socially Responsible Investing (2012) 10 inmotion | SUMMER 2013 I f you are a business owner contemplating selling your company, you understand that many facets of sale preparation are complex. As with many important endeavors, proper preparation can have a dramatic impact on results. Paying close attention to a number of key issues can help business owners increase the chances of selling at an attractive valuation while reducing the stress and headaches that typically accompany the sales process. While it is impossible to identify all potential eventualities, there are key steps business owners can take before initiating a sales process that are likely to enhance both the experience and value attained. For example, understanding one’s motivation for selling, whether for exit or retirement, diversification of assets, need for capital growth or another reason, can affect the entire process. Learn more about the steps one can take for sale preparation by downloading our whitepaper at sikich.com/preparing-sale-whitepaper. Securities are offered through Sikich Corporate Finance LLC, a registered broker dealer with the Securities Exchange Commission and a member of FINRA/SIPC.
  • 11. inbox Do you know what your customers want? DOWNLOAD THIS 13 Marketing Trends for 2013 eBook Keeping up with changes in technologies, methodologies or consumer tastes is difficult. The marketing landscape is constantly evolving— new technologies develop, new skill sets are deemed invaluable and Google changes its algorithm. Staying current will help your products and services stand out—and your customers coming back for more. For more stats and tips, visit sikich.com/marketing-ebook. 1 2 Visual storytelling is the wave of the future. 100 48 + MILLION + THIS PHOTO-SHARING-BASED SOCIAL NETWORK ON PINTEREST, COMPARED TO APPROXIMATELY 11 MILLION USERS ONE USERS GLOBALLY YEAR AGO. HAD 30 MILLION USERS LAST YEAR. SOURCES: INSTAGRAM; COMSCORE 3 4 We’re in a four-screen world now. Mobile apps are booming. YOU NEED A 80 % WEBSITE THAT 90% OF ALL MEDIA INTERACTIONS ARE SCREENBASED. LAPTOP OR PC, TELEVISION, TABLET AND SMARTPHONE USERS. A WEBSITE TIME SPENT ON APPS WE SPEND 4.4 BUILT WITH RESPONSIVE HOURS OF OUR OF TIME SPENT ON MOBILE DEVICES, WEB DESIGN LEISURE TIME IN THE AVERAGE U.S. CONSUMER SPENDS 80% OF THAT TIME ON APPS. FRONT OF SCREENS AUTOMATICALLY EACH DAY. RESIZES FOR THESE THE AVERAGE MOBILE USER LAUNCHES DIFFERENT DEVICES. 85 % VIEWED ONLINE VIDEO CONTENT OF INTERNET USERS IN SEPTEMBER IN THE U.S. 50 2012 ALONE. % OF ALL INTERNET THIS MEANS ACCOMMODATES Video is surprisingly powerful. ARE ACTIVE MILLION USERS GLOBALLY sikich.com/marketing-ebook NEARLY EIGHT UNIQUE APPS PER DAY. TRAFFIC COULD COME FROM VIDEO CONTENT BY 2014 46 % OF PEOPLE SAY THAT SEEING A PRODUCT OR THE APP ECONOMY IS WORTH AN ESTIMATED SERVICE MENTIONED IN AN ONLINE $25 BILLION IN ANNUAL REVENUE. VIDEO WOULD LEAD THEM TO SEEK OUT MORE INFORMATION. SOURCES: FLURRY ANALYTICS; THE WALL STREET JOURNAL SOURCE: GOOGLE 5 6 Social media is a business function. U.S. COMPANIES USING SOCIAL NETWORKS FOR MARKETING PURPOSES: 2009-2014 SOURCE: CONTENT MARKETING INSTITUTE Incorporate search engine optimization to get found online. PERCENTAGE OF ONLINE EXPERIENCES THAT START WITH CONDUCTING A SEARCH. 93% 57% 72% 81% 88% 91% 92% 2009 2010 2011 2012 2013 2014 PERCENTAGE OF WEB USERS WHO DON’T SCROLL PAST THE FIRST PAGE OF SEARCH RESULTS. 75% PERCENTAGE OF BUSINESSES’ CUSTOMERS WHO COME FROM ORGANIC SEARCH. 39% SOURCE: EMARKETER SOURCES: FORRESTER; HUBSPOT; MARKETINGCHARTS SUMMER 2013 | inmotion 11
  • 12. 1415 W. Diehl Rd., Suite 400 Naperville, IL 60563 RETURN SERVICE REQUESTED 2013 calendar of events SIKICH OFFICES CORPORATE OFFICE 1415 W. Diehl Rd., Suite 400 Naperville, IL 60563 (630) 566-8400 7.23 DATE: TUESDAY, JULY 23 CHICAGO – MONROE STREET (312) 541-9300 TIME: NOON – 1 P.M. CT DETAILS: CHICAGO – WACKER DRIVE (312) 648-6666 sikich.com/tangibleproperty-webinar DECATUR, IL (217) 423-6000 sikich.com/decatur DENVER, CO (720) 200-0142 HOUSTON, TX (713) 860-1466 8.29 DATE: THURSDAY, AUGUST 29 INDIANAPOLIS, IN TIME: (317) 842-4466 sikich.com/indianapolis NOON – 1 P.M. CT ROCKFORD, IL (815) 282-6565 sikich.com/rockford DETAILS: sikich.com/ retirement-webinar NEW TANGIBLE PROPERTY REGULATIONS Join this webinar to learn more about the new temporary regulations for tangible property. These regulations apply to the entire lifecycle of tangible property, including expenditures to acquire, improve, maintain and dispose of tangible property. The webinar will cover issues such as unit of property, materials and supplies, improvements of tangible property, accounting method changes and more. MEASURING SUCCESS IN YOUR RETIREMENT PLAN A strong and effective retirement plan is key in recruiting and retaining top employees as well as meeting your fiduciary obligations as a plan sponsor. Determine whether your program is helping your employees achieve maximum retirement security during our informational webinar. 8.21 DATE: WEDNESDAY, AUGUST 21 TIME: NOON – 1 P.M. CT DETAILS: sikich.com/ supervisory 9.109.12 DATE: TUESDAY, 9/10 (SPRINGFIELD, IL); WEDNESDAY, 9/11 (NAPERVILLE, IL); THURSDAY, 9/12 (CHICAGO) TIME: 7:30 A.M. – NOON CT SPRINGFIELD, IL (217) 793-3363 sikich.com/springfield ST. LOUIS, MO (314) 275-7277 sikich.com/stlouis SETTING EXPECTATIONS As a supervisor, you must do more than set and maintain basic standards if you are going to build performance. You must also establish individual objectives tailored to the needs of the organization and employee. This webinar will explore what a performance expectation looks like and your role as a supervisor in defining those expectations. WHAT’S ON YOUR 2014 HR TO-DO LIST? Dive into your human resources planning activities for 2014 by attending this seminar. Determine what should be on your radar screen to help you create a productive year for your organization, and examine upcoming issues, trends and changes in HR to get your planning off to a strong start. DETAILS: sikich.com/2014-hr For more events, visit www.sikich.com/events. Advisory services offered through Sikich Financial, a Registered Investment Advisor. Securities offered through Triad Advisors, Member FINRA/SIPC. Securities are offered through Sikich Corporate Finance LLC, a registered broker dealer with the Securities Exchange Commission and a member of FINRA/SIPC.