Colombo Cake Shops &Colombo Cake Shops &
Caravan FreshCaravan Fresh
An overview
COLOMBOCOLOMBO
COLOMBOCOLOMBO
COLOMBOCOLOMBO
Population – 65 lacs, Literacy- 90%
Women are more powerful in society, ratio
of male/ female- 0.94/1.00
...
COLOMBO – Alubond décorCOLOMBO – Alubond décor
is popularis popular
Colombo MarketColombo Market
No significant presence of any sweet or
snacks shop
Most bakery shops selling packed meals ...
CompetitionCompetition
P & S
The Fab
Sen- Saal
The Sponge
Others local players
Present marketPresent market
0
500
1000
1500
2000
2500
3000
3500
4000
4500
Caravan
Fresh
The Fab P&S Sen Saal The
Sponge
O...
CompetitionCompetition
 Most of the P&S shops are without A/C, but they
are the biggest in number; 98 shops, daily avg sa...
CompetitionCompetition
Other local players like Don & Sons,
Remco, Lanka Bake, Family Chef are
present with 1-3 shops, wi...
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan Fresh-Caravan to Caravan Fresh-
before renovationbefore renovation
Caravan to Caravan Fresh-Caravan to Caravan Fresh-
after renovationafter renovation
Caravan to Caravan FreshCaravan to Caravan Fresh
 7 old shop (daily avg 14k)+ 1 renovated (avg 44k)
shop ; 65 staff, 2 va...
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
All 7 shops need to be renovated ASAP, as
they are in very poor conditio...
Caravan to Caravan Fresh-Caravan to Caravan Fresh-
competitorcompetitor
Caravan to Caravan Fresh-Caravan to Caravan Fresh-
competitorcompetitor
Caravan to Caravan FreshCaravan to Caravan Fresh
Gateaux big pics and albums need to be
placed in shops. Presently all ot...
Present productmixPresent productmix
Gateaux
5%
Pastry
17%
Savouries
46%
Drinks
7%
Cookies &
dessert
5%
Meal
6%
Dry cakes
...
Caravan to Caravan Fresh-Caravan to Caravan Fresh-
learningslearnings
Renovation is the key for turn around
Lunch/Meal b...
COLOMBOCOLOMBO
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Colombo cake shops

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Colombo cake shops

  1. 1. Colombo Cake Shops &Colombo Cake Shops & Caravan FreshCaravan Fresh An overview
  2. 2. COLOMBOCOLOMBO
  3. 3. COLOMBOCOLOMBO
  4. 4. COLOMBOCOLOMBO Population – 65 lacs, Literacy- 90% Women are more powerful in society, ratio of male/ female- 0.94/1.00  Weather – very hot & humid Most of the population are Non- Veg
  5. 5. COLOMBO – Alubond décorCOLOMBO – Alubond décor is popularis popular
  6. 6. Colombo MarketColombo Market No significant presence of any sweet or snacks shop Most bakery shops selling packed meals – some buffet meals; almost all have sitting arrangement in shop
  7. 7. CompetitionCompetition P & S The Fab Sen- Saal The Sponge Others local players
  8. 8. Present marketPresent market 0 500 1000 1500 2000 2500 3000 3500 4000 4500 Caravan Fresh The Fab P&S Sen Saal The Sponge Others Caravan Fresh 3% The Fab 10% The Sponge 2% Others 4% Sen Saal 7% P&S 74%
  9. 9. CompetitionCompetition  Most of the P&S shops are without A/C, but they are the biggest in number; 98 shops, daily avg sale per shop 40k (Srilankan Rupee)  The Fab – 7 outlet, very strong in gateaux, avg sale 75k  Sen Saal- 3 outlets, very strong in meal, avg sale 120k  The Sponge, Galle Road – Best outlet in my opinion – only 1 shop- with see-through kitchen- 125 k
  10. 10. CompetitionCompetition Other local players like Don & Sons, Remco, Lanka Bake, Family Chef are present with 1-3 shops, with avg sale of 25k each
  11. 11. Caravan to Caravan FreshCaravan to Caravan Fresh
  12. 12. Caravan to Caravan FreshCaravan to Caravan Fresh
  13. 13. Caravan to Caravan Fresh-Caravan to Caravan Fresh- before renovationbefore renovation
  14. 14. Caravan to Caravan Fresh-Caravan to Caravan Fresh- after renovationafter renovation
  15. 15. Caravan to Caravan FreshCaravan to Caravan Fresh  7 old shop (daily avg 14k)+ 1 renovated (avg 44k) shop ; 65 staff, 2 vans operating out of 6  2008- 28 shops- 500k per day- 210 staff  Very good motivation noticed in all staff of Caravan, which will definitely speed up the turn around process  Butter Cake is excellent, need to work on kitchen
  16. 16. Caravan to Caravan FreshCaravan to Caravan Fresh
  17. 17. Caravan to Caravan FreshCaravan to Caravan Fresh
  18. 18. Caravan to Caravan FreshCaravan to Caravan Fresh
  19. 19. Caravan to Caravan FreshCaravan to Caravan Fresh
  20. 20. Caravan to Caravan FreshCaravan to Caravan Fresh
  21. 21. Caravan to Caravan FreshCaravan to Caravan Fresh
  22. 22. Caravan to Caravan FreshCaravan to Caravan Fresh
  23. 23. Caravan to Caravan FreshCaravan to Caravan Fresh
  24. 24. Caravan to Caravan FreshCaravan to Caravan Fresh
  25. 25. Caravan to Caravan FreshCaravan to Caravan Fresh
  26. 26. Caravan to Caravan FreshCaravan to Caravan Fresh
  27. 27. Caravan to Caravan FreshCaravan to Caravan Fresh
  28. 28. Caravan to Caravan FreshCaravan to Caravan Fresh
  29. 29. Caravan to Caravan FreshCaravan to Caravan Fresh
  30. 30. Caravan to Caravan FreshCaravan to Caravan Fresh
  31. 31. Caravan to Caravan FreshCaravan to Caravan Fresh
  32. 32. Caravan to Caravan FreshCaravan to Caravan Fresh
  33. 33. Caravan to Caravan FreshCaravan to Caravan Fresh
  34. 34. Caravan to Caravan FreshCaravan to Caravan Fresh All 7 shops need to be renovated ASAP, as they are in very poor condition compare to competitors Glass sticker is essential- as Glow Sign isn’t visible by customers in many cases Some more branding inside shop is required , like on counter base, counter top tent card type
  35. 35. Caravan to Caravan Fresh-Caravan to Caravan Fresh- competitorcompetitor
  36. 36. Caravan to Caravan Fresh-Caravan to Caravan Fresh- competitorcompetitor
  37. 37. Caravan to Caravan FreshCaravan to Caravan Fresh Gateaux big pics and albums need to be placed in shops. Presently all other shops sell gateaux off the shelf and on spl order, but Caravan sells only on spl (prior) order A big scope is there to icrease gateaux sale which is presently just 5%
  38. 38. Present productmixPresent productmix Gateaux 5% Pastry 17% Savouries 46% Drinks 7% Cookies & dessert 5% Meal 6% Dry cakes 14%
  39. 39. Caravan to Caravan Fresh-Caravan to Caravan Fresh- learningslearnings Renovation is the key for turn around Lunch/Meal business as extension of Cake Shop Huge growth potential as there are only bakery shops are available as Fast Food
  40. 40. COLOMBOCOLOMBO

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