Copyright Clickthrough Marketing Ltd ©2007
BEST PRACTICE GUIDE
SUCCESSFUL
PAY PER CLICK
MARKETING
ClickThrough are experts in: • Advanced level SEO
• Multi-lingual SEO
• Pay Per Click Marketing
• Website Conversion Enhan...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.c...
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Ppc

  1. 1. Copyright Clickthrough Marketing Ltd ©2007 BEST PRACTICE GUIDE SUCCESSFUL PAY PER CLICK MARKETING
  2. 2. ClickThrough are experts in: • Advanced level SEO • Multi-lingual SEO • Pay Per Click Marketing • Website Conversion Enhancement • Online PR & Monitoring • Affiliate Marketing Support • Blog & Forum Marketing Strategy • Website Analytics
  3. 3. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com • • • • • • • • •
  4. 4. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Executive Summary
  5. 5. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Frequently Asked Questions
  6. 6. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  7. 7. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  8. 8. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Stages To Successful PPC
  9. 9. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  10. 10. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Search Phrase Research & Selection • • • • •
  11. 11. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  12. 12. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  13. 13. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Bid Management
  14. 14. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  15. 15. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  16. 16. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  17. 17. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Reporting & ROI Tracking
  18. 18. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  19. 19. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Creative Advert Writing
  20. 20. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  21. 21. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com 8% CTR 15 pence per click 1.5% CTR 23 pence per click
  22. 22. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Conversion Enhancement
  23. 23. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Good advert Poor landing page
  24. 24. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  25. 25. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Click Fraud
  26. 26. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com
  27. 27. Download our free white papers on Search Engine Optimisation and Pay-Per-Click Marketing from www.clickthrough-marketing.com Who Are ClickThrough • • • • • • • • •

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