Big Bazaar Case study 2009

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

7 comments

Comments 1 - 7 of 7 previous next Post a comment

  • + sumit0704 sumit0704 2 weeks ago
    you all have done a good work.
    but..If you really want to help others...
    give its download link....otherwise it is just a waste...
    so come on... please give its download link...
    your freind from jabalpur
  • + mohanbit mohanbit 3 weeks ago
    i m given an assignment on stp and its very useful can u send it to me at mohedu@gmail.com
  • + 10021980 10021980 1 month ago
    Hi

    I have given a task to collete data on BB and with this PPT i got lots of ground work done, thanx for uploading it.

    If pos send it to nirav_vaghela2002@yahoo.co.in

    Regards
    Nirav
  • + bnharsha bnharsha 1 month ago
    Very good ppt where did u do it at which BB centre even i hve done my project at Bb
  • + armyman420420420 armyman420420420 2 months ago
    can u please send this ppt to my email id prashant.100000@gmail.com
  • + Ruprela Ruprela 2 months ago
    can u plz eMail me this.....it’s vry urgent.......
  • + doondi doondi 2 months ago
    can u pls mail me this cnusim@gmail.com
Post a comment
Embed Video
Edit your comment Cancel

20 Favorites

Big Bazaar Case study 2009 - Presentation Transcript

  1. 08/16/09 Big Bazaar XIDAS, Jabalpur Big Team Mr. Siddhartha lal, Mr. Sikander Khuswah, Mr. Sitakanta Behera Mr. Sudhir Kumar
  2. What is Retailing
    • The term “Retailing” refers to any activity that involves a sale to an individual customer.
    • Retailing is the interface between the producer and the individual consumer buying for personal consumption.
    08/16/09 Big Bazaar XIDAS, Jabalpur
  3. Size of Indian Retail 08/16/09 Big Bazaar XIDAS, Jabalpur Source : http://www.indiaretailing.com/india-retail-report.asp Size 2008 2010 Percentage Change Estimated size of retail in India (in $bn) 353 416 18 Share of organized retail (%) in India 7 12 71 Size of organized retail in India (in Rs) 78,300 Cr 2,30,000 Cr 194
  4. 08/16/09 Big Bazaar XIDAS, Jabalpur Kuber complex Varanasi
  5. 08/16/09 Big Bazaar XIDAS, Jabalpur About Big Bazaar Hyper mart Chain of development store in India Out let 104 out lets Located in India Parent group Future group Owner Kishore Biyani (CEO) Founded 2001 Head quarter Jogeswari , Mumbai Industry Retail website www.bigbazar.com Tag line Is se sasta aur achha kahin nahi.
  6. Porter’s five force model 08/16/09 Big Bazaar XIDAS, Jabalpur
  7. Analysis 08/16/09 Big Bazaar XIDAS, Jabalpur 5 Forces Analysis Rivalry among the competitor
    • Reliance Retail, Aditya Birla Group , Vishal Retail’s, Bharti and Walmart, etc
    Threat of entrants
    • FDI policy not favorable for international players.
    • Domestic conglomerates looking to start retail chains.
    • International players looking to foray India.
    Bargaining power of supplier
    • The bargaining power of suppliers varies depending upon the target segment.
    • The unorganised sector has a dominant position.
    • There are few players who have a slight edge over others on account of being established players and enjoying brand distinction.
    Bargaining power of buyers
    • Consumers are price sensitive..
    • Availability of more choice.
    Threat of substitutes
    • Unorganized retail
  8. Customer Segmentation
    • Big Bazaar targets higher and upper middle class customers.
    • The large and growing young working population is a preferred customer segment.
    • Big Bazaar specifically targets working women and home makers who are the primary decision makers.
    08/16/09 Big Bazaar XIDAS, Jabalpur
  9. Life cycle of Big Bazaar 08/16/09 Big Bazaar XIDAS, Jabalpur SALES
  10. 08/16/09 Big Bazaar XIDAS, Jabalpur M A R K E T G R O W T H Market Share High L O W H I G H Low Big Bazaar At BCG Matrix M A R K E T G R O W T H H I G H L O W M A R K E T G R O W T H H I G H Low L O W M A R K E T G R O W T H H I G H High Low L O W M A R K E T G R O W T H H I G H Market Share High Low L O W M A R K E T G R O W T H H I G H High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low Market Share High H I G H L O W M A R K E T G R O W T H Low Market Share High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High
  11. 08/16/09 Big Bazaar XIDAS, Jabalpur Marketing Mix Physical Evidence People Place Promotion Price Product Process 7 ‘P’
  12. 1.Product Mix 08/16/09 Big Bazaar XIDAS, Jabalpur
  13. Product Mix Cont.. 08/16/09 Big Bazaar XIDAS, Jabalpur ELECTRONICS BAZAAR
      • Television sets
      • Washing Machines
      • Refrigerator
      • Personal Care
      • mBazaar
      • Microwaves
      • Small Appliances
      • Laptops
      • Computer Accessories
      • Kitchen Appliances
    FASHION & JEWELLERY
    • Footwear Bazaar
    • Beauty Care
    • Navara
    • Star Parivar
    • Meena Bindre
    FURNITURE BAZAAR
    • Living Room
    • Bed Room
    • Kitchen
    • Dinning Rooms
    • Kids Room
    • Been Bags
    • Paintings
    • Decorative Items
    CHILD CARE & TOYS
    • Kids Wear
    • Toy Bazaar
    • Stationary
    • Child Care
    OTHER SERVICES
    • Mr. right
    • Bakery
    • Loot Mart
    • Tulsi
    • Future Money
    • Future Generally
  14. 2.Pricing
    • Value pricing
    • Promotional pricing
        • Low interest financing
        • Psychological discounting
        • Special event pricing
    • Differentiated Pricing
        • Time pricing
    • Bundling
    08/16/09 Big Bazaar XIDAS, Jabalpur
  15. Psychological pricing 08/16/09 Big Bazaar XIDAS, Jabalpur
  16. Time pricing Value Pricing 08/16/09 Big Bazaar XIDAS, Jabalpur
  17. Bundling 08/16/09 Big Bazaar XIDAS, Jabalpur
  18. 3.Place 08/16/09 Big Bazaar XIDAS, Jabalpur BIG BAZAR INDIA
    • Number of out let- 104;
    • Located at main city-tier I & tier city-II;
    • Area-10,000sq ft- 120000 sqft;
    • High street area of city; &
    • Approachable destination.
  19. 4.Promotion 08/16/09 Big Bazaar XIDAS, Jabalpur
  20. 08/16/09 Big Bazaar XIDAS, Jabalpur PROMOTION
  21. 5.People
    • Well trained staff;
    • Appearance;
    • Empowered individual;
    • Encouraged to think out of box; &
    • Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing)
    08/16/09 Big Bazaar XIDAS, Jabalpur
  22. 6.Physical Evidence 08/16/09 Big Bazaar XIDAS, Jabalpur
  23. 7.Process 08/16/09 Big Bazaar XIDAS, Jabalpur
  24. Positioning 08/16/09 Big Bazaar XIDAS, Jabalpur High service low service Low price High price
  25. Organization value and customer value 08/16/09 Big Bazaar XIDAS, Jabalpur
  26. 08/16/09 Big Bazaar XIDAS, Jabalpur Guerrilla marketing strategy
  27. Future strategy of Big Bazaar 08/16/09 Big Bazaar XIDAS, Jabalpur In JV with Foreign Partner Big Bazaar Front end operation Back-end Operation Big Bazaar Express (<40000 sq.ft) Standard Big Bazaar (40000 to 80000sq. Ft) Big Bazaar Supercentres (<75000 sq ft)
  28. 08/16/09 Big Bazaar XIDAS, Jabalpur Marketing strategy Activities Target Marketing Mix Big wish All the population Process Baby registry and marriage registry Married couple, waiting for marriage Promotion Women forum Women Public relation Interior decorator and dress designer will be appoint in all the store Those customer who are very specific about their decision. People Networking through internet All loyal customer, other net user . E-marketing Religion Corner All the aesthetic people Product Mix Adhar – Rural Centric Market 720 million consumer across 627000 villages. Place Tie up with IPL Sports lover Promotion Improving Quality of product Prevailing as well as Prospect customer Product
  29. 08/16/09 Big Bazaar XIDAS, Jabalpur Thank You
SlideShare Zeitgeist 2009

+ sikander kushwahasikander kushwaha Nominate

custom

6004 views, 20 favs, 0 embeds more stats

This PPt tries to analyse Big Bazzar with the help more

More info about this document

© All Rights Reserved

Go to text version

  • Total Views 6004
    • 6004 on SlideShare
    • 0 from embeds
  • Comments 7
  • Favorites 20
  • Downloads 0
Most viewed embeds

more

All embeds

less

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

Cancel
File a copyright complaint
Having problems? Go to our helpdesk?

Categories