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PTCL Pakistan Telecommunication
 

PTCL Pakistan Telecommunication

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Information about ptcl., its products & services

Information about ptcl., its products & services

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    PTCL Pakistan Telecommunication PTCL Pakistan Telecommunication Presentation Transcript

    • Group Members Sardar Sikander Ali Raza Saffi Mehmood Tajammul Farooq
    • Introduction  Largest telecommunication company  Holds the status of backbone for country's  Company consists of around 2000 telephone exchanges across country providing largest fixed line network. GSM, CDMA and Internet are other resources of PTCL  Government of Pakistan retained 62% of the shares while the remaining 12% are held by the general public.  Profits till 31 March 2013 are 2,916,318,000
    • Vision To be the leading Information and Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders' value'. Mission To provide a learning environment and tools to help our customers reach their full potential.
    • Products & Services PTCL Landline Vfone Smart TV Pakistan Package Calling Cards Phone and Net Conference call Identical number service Broadband Broadband Pakistan Evo wireless Web hosting Dial up internet Dialup vfone
    • Competitors Of PTCL Mobilink Telenor Warid Wateen Naya Tel
    • Implementation of ERP Oracle based Accounting system Computerized record of all employees Computerized record of traffic relating to local, NWD and International calls help management in Network Planning, Call Routing and pricing. ERP (SAP based), restructuring, B& CC etc.
    • Suppliers  Input TIP from Haripur  Internal inputs also from Siemens, Erricson  Huawei out door  Optical fiber system from Z-T china including DSL facility  Alcatel  NEC  J.S telecom  ZTE
    • SWOT
    • Strength PTCL enjoy monopoly State of the Art International Gateway Exchanges & Satellite Earth Stations large earnings good quality international connectivity Customer Base of over 4 million Government support
    • Weakness Image – Government organization Image – Lack of customer focus Image – Outdated people and technology (perception) Lack of aggressive marketing Lack of customer services Ambiguous management style Lack of corporate culture
    • Opportunity Growth in telecommunication industry More aware and technology understanding Market open for more number of products Introduce High Value Added Products Time to establish brand loyalty
    • Threats Exposure to market competition Migration to Cellular Networks Ability to Attract & Retain Quality Professionals
    • BCG Matrix
    • MARKETING MIX OF PTCL
    • Product IN Based Value Added Service  Internet facility  0800 80800 Toll Free  Customer services center  Basic Services (PSTN Lines)  Package of seven special services  Digital communication all around the world  PTCL Calling Cards Domestic & International  Premium Rate (0900) & Virtual Private Network Service.  Voice  Data & Video  Voice Messaging Service (VMS)
    • Value Added Service  Digital Subscriber Loop (DSL).  Universal Access Number (UAN).  Voice Mail & Messaging Services.  Calling Line Identification (CLI) service.  Digital features like Call Waiting, Call Transfer etc.  Universal Internet Number (UIN) - for ISP's Licensed only).  Local/Domestic/International Leased bandwidth and point to point leased lines.
    • Pricing Strategy
    • Placement Strategy & Promotional Strategy uses different media for promotion like Print Media Newspapers Electronic Media Local cables Radio Internet Brochure Bill Boards
    • Process PTCL follow easy process for any value added services or if subscribed to the new package
    • Distribution Process EVO PTCLHead Quarter (Warehouses) PTCLCSC/OSS Exchanges Customer PTCLHead Quarter (Warehouses) Franchise Sub Dealers Customers Distribution of EVO through Direct Sales Point Distribution of EVO through Indirect Sales Point Supplier Supplier
    • Relationship Management
    • Main Feature at PTCL  Providing 24/7 call centre and technical support.  Calling customers and getting their feedback.  Customer care department that could be reached through emails  Providing personalized account details that customer’s could check at any time.  Online Complaint Registering System  Online Billing and Payment Option
    • Internal Customers Competitive Pay Secure Working Environment Employee Empowerment Career Opportunities: Discounted Offers