Group Members
Sardar Sikander Ali Raza
Saffi Mehmood Tajammul Farooq
Introduction
 Largest telecommunication company
 Holds the status of backbone for country's
 Company consists of around...
Vision
To be the leading Information and Communication Technology Service Provider
in the region by achieving customer sat...
Products & Services
PTCL Landline Vfone
Smart TV Pakistan Package
Calling Cards Phone and Net
Conference call Identical nu...
Competitors Of PTCL
Mobilink
Telenor
Warid
Wateen
Naya Tel
Implementation of ERP
Oracle based Accounting system
Computerized record of all employees
Computerized record of traffi...
Suppliers
 Input TIP from Haripur
 Internal inputs also from Siemens, Erricson
 Huawei out door
 Optical fiber system ...
SWOT
Strength
PTCL enjoy monopoly
State of the Art International Gateway Exchanges & Satellite Earth
Stations
large earnings...
Weakness
Image – Government organization
Image – Lack of customer focus
Image – Outdated people and technology (percept...
Opportunity
Growth in telecommunication industry
More aware and technology understanding
Market open for more number of...
Threats
Exposure to market competition
Migration to Cellular Networks
Ability to Attract & Retain Quality Professionals
BCG Matrix
MARKETING MIX OF PTCL
Product
IN Based Value Added Service
 Internet facility
 0800 80800 Toll Free
 Customer services center
 Basic Service...
Value Added Service
 Digital Subscriber Loop (DSL).
 Universal Access Number (UAN).
 Voice Mail & Messaging Services.
...
Pricing Strategy
Placement Strategy & Promotional Strategy
uses different media for promotion like
Print Media
Newspapers
Electronic Med...
Process
PTCL follow easy process for any value added services or if
subscribed to the new package
Distribution Process EVO
PTCLHead
Quarter
(Warehouses)
PTCLCSC/OSS
Exchanges
Customer
PTCLHead
Quarter
(Warehouses)
Franch...
Relationship Management
Main Feature at PTCL
 Providing 24/7 call centre and technical support.
 Calling customers and getting their feedback.
...
Internal Customers
Competitive Pay
Secure Working Environment
Employee Empowerment
Career Opportunities:
Discounted O...
PTCL Pakistan Telecommunication
PTCL Pakistan Telecommunication
PTCL Pakistan Telecommunication
PTCL Pakistan Telecommunication
PTCL Pakistan Telecommunication
PTCL Pakistan Telecommunication
PTCL Pakistan Telecommunication
PTCL Pakistan Telecommunication
PTCL Pakistan Telecommunication
PTCL Pakistan Telecommunication
PTCL Pakistan Telecommunication
PTCL Pakistan Telecommunication
PTCL Pakistan Telecommunication
PTCL Pakistan Telecommunication
PTCL Pakistan Telecommunication
PTCL Pakistan Telecommunication
PTCL Pakistan Telecommunication
PTCL Pakistan Telecommunication
PTCL Pakistan Telecommunication
PTCL Pakistan Telecommunication
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PTCL Pakistan Telecommunication

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PTCL Pakistan Telecommunication

  1. 1. Group Members Sardar Sikander Ali Raza Saffi Mehmood Tajammul Farooq
  2. 2. Introduction  Largest telecommunication company  Holds the status of backbone for country's  Company consists of around 2000 telephone exchanges across country providing largest fixed line network. GSM, CDMA and Internet are other resources of PTCL  Government of Pakistan retained 62% of the shares while the remaining 12% are held by the general public.  Profits till 31 March 2013 are 2,916,318,000
  3. 3. Vision To be the leading Information and Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders' value'. Mission To provide a learning environment and tools to help our customers reach their full potential.
  4. 4. Products & Services PTCL Landline Vfone Smart TV Pakistan Package Calling Cards Phone and Net Conference call Identical number service Broadband Broadband Pakistan Evo wireless Web hosting Dial up internet Dialup vfone
  5. 5. Competitors Of PTCL Mobilink Telenor Warid Wateen Naya Tel
  6. 6. Implementation of ERP Oracle based Accounting system Computerized record of all employees Computerized record of traffic relating to local, NWD and International calls help management in Network Planning, Call Routing and pricing. ERP (SAP based), restructuring, B& CC etc.
  7. 7. Suppliers  Input TIP from Haripur  Internal inputs also from Siemens, Erricson  Huawei out door  Optical fiber system from Z-T china including DSL facility  Alcatel  NEC  J.S telecom  ZTE
  8. 8. SWOT
  9. 9. Strength PTCL enjoy monopoly State of the Art International Gateway Exchanges & Satellite Earth Stations large earnings good quality international connectivity Customer Base of over 4 million Government support
  10. 10. Weakness Image – Government organization Image – Lack of customer focus Image – Outdated people and technology (perception) Lack of aggressive marketing Lack of customer services Ambiguous management style Lack of corporate culture
  11. 11. Opportunity Growth in telecommunication industry More aware and technology understanding Market open for more number of products Introduce High Value Added Products Time to establish brand loyalty
  12. 12. Threats Exposure to market competition Migration to Cellular Networks Ability to Attract & Retain Quality Professionals
  13. 13. BCG Matrix
  14. 14. MARKETING MIX OF PTCL
  15. 15. Product IN Based Value Added Service  Internet facility  0800 80800 Toll Free  Customer services center  Basic Services (PSTN Lines)  Package of seven special services  Digital communication all around the world  PTCL Calling Cards Domestic & International  Premium Rate (0900) & Virtual Private Network Service.  Voice  Data & Video  Voice Messaging Service (VMS)
  16. 16. Value Added Service  Digital Subscriber Loop (DSL).  Universal Access Number (UAN).  Voice Mail & Messaging Services.  Calling Line Identification (CLI) service.  Digital features like Call Waiting, Call Transfer etc.  Universal Internet Number (UIN) - for ISP's Licensed only).  Local/Domestic/International Leased bandwidth and point to point leased lines.
  17. 17. Pricing Strategy
  18. 18. Placement Strategy & Promotional Strategy uses different media for promotion like Print Media Newspapers Electronic Media Local cables Radio Internet Brochure Bill Boards
  19. 19. Process PTCL follow easy process for any value added services or if subscribed to the new package
  20. 20. Distribution Process EVO PTCLHead Quarter (Warehouses) PTCLCSC/OSS Exchanges Customer PTCLHead Quarter (Warehouses) Franchise Sub Dealers Customers Distribution of EVO through Direct Sales Point Distribution of EVO through Indirect Sales Point Supplier Supplier
  21. 21. Relationship Management
  22. 22. Main Feature at PTCL  Providing 24/7 call centre and technical support.  Calling customers and getting their feedback.  Customer care department that could be reached through emails  Providing personalized account details that customer’s could check at any time.  Online Complaint Registering System  Online Billing and Payment Option
  23. 23. Internal Customers Competitive Pay Secure Working Environment Employee Empowerment Career Opportunities: Discounted Offers
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