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PTCL Pakistan Telecommunication

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Information about ptcl., its products & services

Information about ptcl., its products & services

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  • 1. Group Members Sardar Sikander Ali Raza Saffi Mehmood Tajammul Farooq
  • 2. Introduction  Largest telecommunication company  Holds the status of backbone for country's  Company consists of around 2000 telephone exchanges across country providing largest fixed line network. GSM, CDMA and Internet are other resources of PTCL  Government of Pakistan retained 62% of the shares while the remaining 12% are held by the general public.  Profits till 31 March 2013 are 2,916,318,000
  • 3. Vision To be the leading Information and Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders' value'. Mission To provide a learning environment and tools to help our customers reach their full potential.
  • 4. Products & Services PTCL Landline Vfone Smart TV Pakistan Package Calling Cards Phone and Net Conference call Identical number service Broadband Broadband Pakistan Evo wireless Web hosting Dial up internet Dialup vfone
  • 5. Competitors Of PTCL Mobilink Telenor Warid Wateen Naya Tel
  • 6. Implementation of ERP Oracle based Accounting system Computerized record of all employees Computerized record of traffic relating to local, NWD and International calls help management in Network Planning, Call Routing and pricing. ERP (SAP based), restructuring, B& CC etc.
  • 7. Suppliers  Input TIP from Haripur  Internal inputs also from Siemens, Erricson  Huawei out door  Optical fiber system from Z-T china including DSL facility  Alcatel  NEC  J.S telecom  ZTE
  • 8. SWOT
  • 9. Strength PTCL enjoy monopoly State of the Art International Gateway Exchanges & Satellite Earth Stations large earnings good quality international connectivity Customer Base of over 4 million Government support
  • 10. Weakness Image – Government organization Image – Lack of customer focus Image – Outdated people and technology (perception) Lack of aggressive marketing Lack of customer services Ambiguous management style Lack of corporate culture
  • 11. Opportunity Growth in telecommunication industry More aware and technology understanding Market open for more number of products Introduce High Value Added Products Time to establish brand loyalty
  • 12. Threats Exposure to market competition Migration to Cellular Networks Ability to Attract & Retain Quality Professionals
  • 13. BCG Matrix
  • 14. MARKETING MIX OF PTCL
  • 15. Product IN Based Value Added Service  Internet facility  0800 80800 Toll Free  Customer services center  Basic Services (PSTN Lines)  Package of seven special services  Digital communication all around the world  PTCL Calling Cards Domestic & International  Premium Rate (0900) & Virtual Private Network Service.  Voice  Data & Video  Voice Messaging Service (VMS)
  • 16. Value Added Service  Digital Subscriber Loop (DSL).  Universal Access Number (UAN).  Voice Mail & Messaging Services.  Calling Line Identification (CLI) service.  Digital features like Call Waiting, Call Transfer etc.  Universal Internet Number (UIN) - for ISP's Licensed only).  Local/Domestic/International Leased bandwidth and point to point leased lines.
  • 17. Pricing Strategy
  • 18. Placement Strategy & Promotional Strategy uses different media for promotion like Print Media Newspapers Electronic Media Local cables Radio Internet Brochure Bill Boards
  • 19. Process PTCL follow easy process for any value added services or if subscribed to the new package
  • 20. Distribution Process EVO PTCLHead Quarter (Warehouses) PTCLCSC/OSS Exchanges Customer PTCLHead Quarter (Warehouses) Franchise Sub Dealers Customers Distribution of EVO through Direct Sales Point Distribution of EVO through Indirect Sales Point Supplier Supplier
  • 21. Relationship Management
  • 22. Main Feature at PTCL  Providing 24/7 call centre and technical support.  Calling customers and getting their feedback.  Customer care department that could be reached through emails  Providing personalized account details that customer’s could check at any time.  Online Complaint Registering System  Online Billing and Payment Option
  • 23. Internal Customers Competitive Pay Secure Working Environment Employee Empowerment Career Opportunities: Discounted Offers

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