Thailand Mobile Market 2013

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Thailand Mobile Market 2013

  1. 1. ThailandMobile Market 2013
  2. 2. Think you know Thailand?Just tourism and rice fields? Wrong!
  3. 3. Population:66 millionInternet users 2012:20,100,00Internet penetration:30%Mobile internet penetration:26%Social network users:18 millionThailand online population
  4. 4. Thailand e/m/commerceGDP per capita:$4,962Retail:$95BMobile traffic on e-commerce:25-30%M-commerce share:11%Sources: The World Bank, Economist Intelligence Unit, Rakuten Tarad.com
  5. 5. eCommerce challenges• Shopping culture• Consumer trust• Logistics infrastructure• Slow credit card adoption• BUT increasingly banks make debit cardsvalid for online payments
  6. 6. Number of cards(in millions)012.52537.5502010 2011 2012 2013413734301516181917151413Credit cards ATM cards Debit cardsSource: The Bank of Thailand
  7. 7. Social networksSource: ZocialRank
  8. 8. Mobile usersOther: 8.3%Mobile subscriptions Q1/2013 Growth RateTotal 87,445,730 4.10%Postpaid 10,937,063 11.8%41.5% 29.5% 20.7%Source: nbtc.go.th
  9. 9. 050100Q4/09 Q4/10 Q4/11 Q3/1224.02%18.97%16.08%15.53%24.02%18.97%15.25%13.4%63.28%67.21%68.67%71.07%Voice revenue Non-voice revenue Other revenueRevenue fromdata services is growingSource: nbtc.go.th
  10. 10. SmartphonesSales forecast for 2013:7.5 million unitsAndroid: 68% shareiOS 18%Windows Phone and Blackberry around 10% combined
  11. 11. Mobile internet users* Internet users who only visit internet from their mobile device.Source: TNS Mobile Life, On Device ResearchPenetration:26%Growth:30% year-on-yearMobile-only*:32%
  12. 12. Thailand Market Situation• Improving internet access, especially with3G and 4G LTE from mobile operators• Mobile internet users will overtake PC users• Reducing digital divide• Rise of e-commerce and m-commerce
  13. 13. • Always on, always in the pocket• Works on any device - smartphone,feature phone, tablet• Most cost effective method ingrowth and emerging marketsThe fastest and most cost effective way ofresearching Thai consumers is with mobilesurveys.Ansr.io offers access to profiled consumerpanels of smartphone, feature phone andtablet users.Understand Thailandmobile consumers
  14. 14. www.ansr.ioMore info and pricing calculator at
  15. 15. Thanks to @mimee & @tiwa forthe inspiration and dataPhotos credit: Mark Fisher, Mike Behnken and Riza Nugraha,Anyone hungry yet? ;)

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