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The B2B paid content industry covers professionals in a variety of disciplines. The rate of technology adoption in each vertical has a different adoption curve that is impacted by innumerable factors. However, we are fortunate to be able to be fast followers and learn lessons from our colleagues who have already lived through the tumult.
To help us see this landscape, we’ve invited some companies that serve the needs of the mobile workforce in real estate, medicine, insurance and the military. These providers are a bellwether for what is likely to occur in our markets. Hear how they price, promote, distribute, and build content products that don’t have a desktop equivalent.
Gordon Crovitz, Co-founder, Journalism Online
Robert Barber, Chief Executive Officer, Environmental Data Resources
Gary Halliwell, President, NetProspex
Lisa Mitnick, Executive Director, Accenture