Business Models for mobile platforms: Is your business a $9.95 app?

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Moderator:
Carr Davis, Managing Partner, ASC Partners, LLC
Panelists:
Ed Colleran, Senior Director of International Relations, Copyright Clearance Center
Jeffrey Litvack, Global Director, New Media Markets, AP Digital
Scott Livingston, Vice President, LexisNexis Group
David J. Moore, Chairman, Founder & CEO, 24/7 Real Media, Inc., A WPP Company

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Business Models for mobile platforms: Is your business a $9.95 app?

  1. 1. Business Models for Mobile Platforms: Is your business a $9.95 app? 1
  2. 2. 2
  3. 3. Moderator: Carr Davis, Co-Founder, BBN Networks, Managing Partner, ASC Partners, LLCPanelists: Ed Colleran Sr. Dir / International Relations, Copyright Clearance Center Jeffrey Litvack, GM, Global Product Development, Associated Press Scott Livingston, VP, LexisNexis Group David J. Moore, Chmn, Founder & CEO, 24/7 Real Media, Inc., A WPP Company
  4. 4. Case Study #1 Jeffrey LitvackOpportunity?How did AP capitalize?Business models considered?Results 4
  5. 5. Case Study #2: Scott LivingstonLatent demand for geospatial consumptionMobile app strategy predicated on user behaviorand tied to core platform strategyUsing both free and fee business modelsThree apps released. Learning. Every solutionevaluating mobile as a platform extension.
  6. 6. Moderator: Carr Davis, cdavis@ascllc.net, Co-Founder, BBN Networks, Managing Partner, ASC Partners, LLCPanelists: Ed Colleran, ecolleran@copyright.com, Sr. Dir / Int’l Relations, Copyright Clearance Center Jeffrey Litvack, jlitvack@ap.org, GM, Global Product Development, Associated Press Scott Livingston, scott.livingston@lexisnexis.com, VP, LexisNexis Group David J. Moore, david.moore@247realmedia.com, Chmn, Founder & CEO, 24/7 Real Media, Inc., A WPP Company

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