How to sell User Experience?

Jiri SekeraHow to sell User Experience

AAA Rated SpeakerI wasAsocialArrogantAbsolutely bad in business

What isUser Experience?

ISO 9241-210 a persons perceptions and responses thatresult from the use or anticipated use of aproduct, system or service user experience includes all the usersemotions, beliefs, preferences, perceptions,physical and psychological responses, behaviorsand accomplishments that occur before, duringand after use

Who cares ?

Competitive advantage1) Functionality2) Usability3) Accessability4) Look5) User Experience

Whats UX with me?

Personas!

Marketing

Account Manager

Project Manager

Developers & Designers

Stakeholders1) Boss2) Marketing3) Account Manager4) Project Manager5) Developers & Designers

Be ImpeccableWith Your Word

Dont take Anything Personally

3 person view rdYou ClientParent ParentAdult AdultChild Child

Dont MakeAssumptions

Always Do Your Best but no more!

Conclusion1) UX matters!2) Know your role3) Sell benefits, not actions4) Think about UX of yourself5) Be Impeccable With Your Word6) Dont take Anything Personally7) Dont Make Assumptions8) Always Do Your Best but no more!

Thanks!jiri.sekera@refresh.cz

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How to sell User Experience?

by Jiří Sekera

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