Custom Outdoor Signage: Brazos Bend State Park and A Private Cruise Line - Signs By Tomorrow Case Studies
Case Study: Custom Outdoor SignageBrazos Bend State Park: A “World-Class Sign for a World-Class Park”The Challenge: Funding a World-Class SignBrazos Bend State Park, a 5,000-acre park onthe Upper Texas Coast, is just 40 miles fromdowntown Houston and draws visitors from allover the world, but its 27-year-old woodenentrance sign was showing its age. With TexasState Parks facing ongoing budget cuts, theyhad to get creative about how to finance a newcustom entrance sign that would make a greatfirst impression. Old Sign New Sign
The Solution: Tapping the Local Business CommunityHouston’s FOX affiliate recently profiled the crisis faced by Texas state parks. In the interview,Bryan Frazier of Texas State Parks promotions and marketing said, “What we had was a $4.6million hole in this year’s budget to fill and one for next year as well, so we were facing budgetsituations where you know we had to look at all of our options to continue to do services thatthe public demands and wants. That got us to where some businesses, businesses that shareour core mission, come to us and get involved.”One of the businesses that stepped up to help was custom signage and graphics solutionsprovider, Signs By Tomorrow of Houston South. Sign center owner Thor Holder had beenworking with Texas Parks and Brazos Bend State Park for a number of years. He knew thisimportant park needed a more sophisticated custom entrance sign than they could get throughtheir usual methods, which include having local prison inmates make the custom signage.To achieve a higher-end sign, Holder and his staff turned to a design that involved acombination of hand carving and detailed painting. The end product had to look fantastic butalso meet the price point established by the park.The Result: Tapping the Local Business CommunityThe final sign stands six feet tall and 15 feet wide and features a detailed three-dimensionalrepresentation of an American alligator, one of the park’s main attractions.Due to its width, the custom sign is comprised of multiple panels but features sealed seams anda fiberglass overlay that allows for a seamless finish. The alligator cutout is covered with apolyfill that seals it and converts it to a very rigid molded piece that then is painted. “A world-class park needs a world-class sign. And with the budgetary situation as it stands today, without Thor and Signs By Tomorrow’s help, a local business, there no way we would have a sign welcoming visitors from Houston and all over the world.” -Steve Killian, Brazos Bend State Park park manager
To capture the character of the American alligator, Holder actually spent hours studyingalligators up close and noting their texture and color for the most accurate reproduction.The end result is striking signage design that makes a dramatic first impression and ismanufactured to hold up for many years. Best of all, Best of all, thanks to donations of bothtime and materials from Signs By Tomorrow of Houston South, taxpayer dollars only had to payfor half the value of the sign.Tips When Installing Outdoor Signs or Graphics Make sure you have all needed permits. Because many signs require a flat surface, some site preparation may be needed. Many custom outdoor signs can be illuminated using spotlights or LED lighting. New high-density foam is much lighter than brick or stone, comes in many textures and allows for much faster installation.
Carving a Path to Adventure: Custom Signage for a Private Island Benefits of Custom Outdoor Signs Transform signage into works of art Achieve unique branding and style Dual tone and rustic look New materials do not crack, warp or bow Lightweight for savings on shipping and installationThe Challenge: Withstanding the ElementsWhen a private cruise line needed custom signage thatcould stand up to full sun, high winds and blowing sandon its private Haitian island, it turned to Signs ByTomorrow of Fort Lauderdale, FL for assistance.The Solution: Custom Sign DesignResponding to the challenge, signage and graphics centerowner Lynn Elsasser and her team developed signs thatreinforced the look of each of the island’s themedneighborhoods while holding up to the demanding Dibond sign – “Driftwood” design
weather conditions. Various types of custom graphics were needed, including: Driftwood-style signs showing the approximate walking time to each area on the island Treasure map-themed signs showing the location of attractions within each neighborhood A tall sign (shown on the previous page) hand- carved by native Haitians for which Signs By Tomorrow produced directional arrows and iconsUsing dibond materials printed on a flatbed and routercut, Signs By Tomorrow was able to deliver themed signswith a high-end, customized look designed to appeal toisland visitors that could withstand the elements.The Result: Passing the TestAfter providing a sample sign for testing in the extremeweather conditions, the client ordered production of dozens of the custom Treasure Map Signsigns to be used throughout the island.A Breath of Fresh AirCustom outdoor signage is a smart investment in making a great first impression. Today’smaterials are more versatile than ever, allowing you the opportunity to reinforce your brandwhile developing a marketing tool that will stand the test of time.