Hospitality Marketing - Custom Signage Helps Prominent FL Casino Through New Construction Period


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A new Signs By Tomorrow signage and graphics case study focused on Hospitality Marketing, featuring a FL casino. Signs By Tomorrow conducted a signage goals assessment & created new custom signage and graphics that increased patron visual communications.

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Hospitality Marketing - Custom Signage Helps Prominent FL Casino Through New Construction Period

  1. 1. Case Study:Engaging. Smart. Fun. Casino ProjectThe hospitality industry is full of marketing ideas, butsometimes lacks freshness and sophisticated appeal. That’swhy hospitality clients including casino and gaming expertsare teaming up with Signs By Tomorrow (SBT) to add customsigns on finishing touches to visual communications that areappealing, persuasive and convey a “fun” atmosphere.Client Profile:Major Casino in Ft. Lauderdale, Florida Signs By Tomorrow Ft. Lauderdale has completed aproject for a prominent casino with a goal of establishingsuperior marketing that’s both lively and engaging. Acollaborative effort with an event planning company, SBT’ssignage graphic solutions and ideas evolved from research,insights and focus on what drives players to return again andagain to the casino venue. Playing off the casino’s theme and brand, SBT workedto develop an innovative marketing campaign thatincorporates customer wants and desires into creative signgraphics and large-format displays. This marketing strategy of Benefits of Cohesiveusing consistent, strategic communication and implementingthe campaign across all media helped ensure that the casino Hospitality Marketing:was a big success with both indoor and outdoor signagesolutions.  High-End Graphics  Visually Stimulating  Creative Designs  Convertible Sizes  Large-Formats  Consistent Emphasis  Multi-Dimensional
  2. 2. Project Challenges: Temporary Venue, Lack of Time For this project, SBT was presented with an unusual task: developing sign graphics that would showcase the casino property’s amenities at a temporary site while construction was being completed on the permanent facility. The outdoor signage solution was an inflatable dome on the temporary site, built to withstand hurricane winds, offered a fun and exciting venue but also posed unique challenges. Another interesting business challenge was timing: all delivery and installation had to take place during off-hours, which meant SBT staff worked from 3:00-6:00 a.m. to get the job done seamlessly without interruption to operations. Visual Solutions: Exciting, Fun, Large-Format Graphics“The casino client wasextremely happy. I couldn’t The final graphics and large format displays developedbe more pleased with the by SBT for the casino dome venue command attention while providing crucial venue information for the crowds of gamingopportunity to provide the enthusiasts.incredibly successful visual Within the casino’s dome venue, promotional signagecommunication solutions.” of a construction-centered theme with slot machines, poker and craps tables is visible. Entering the casino, you are greeted by a 3D hard hat and an assortment of hand tools, which areChuck Black, CEO/owner, displayed on a truss. The passageway of the entrance revealsSigns By Tomorrow Ft. colorful reflectors on the walls as well as yellow and black construction tape from full wall coverings. A detour sign at theLauderdale end of the passageway acts as a way-finding sign with an arrow pointing right that has a graphical illusion of blinking reflectors.
  3. 3. The End-Result:Coverage From Ceiling to Floor Working with the casinofacility’s tile flooring, Signs ByTomorrow placed indoor floorgraphics for a “cracked by hammer”look on the graphics. The temporaryvenue also featured detailedrenderings of the new facility andprofessional blueprints, mounted on acustom sign on diamond platealuminum that looks like steel. Awnings and Way-Finding Signage In the back of the venue, you can view the “food truck” called the Whistle Stop. Originally designed as a restaurant with an awning sign, the food truck concept allows the walls to look like corrugated steel with large-format graphics wrapping the walls, creating the appeal factor with custom signage. SBT Ft. Lauderdale also installed hanging construction signs as way-finding signage to direct you from poker tables to the cashier cage. Finally, you can make your way to the casino’s “The Wrecking Bar” for drinks. Signs By Tomorrow has designed a 3D wrecking ball graphic to emphasize the theme and provide consistent marketing with indoor directional signs. Full-Service Hospitality Industry Experts Signs By Tomorrow takes pride in providing visual communications and custom signage that demand attention, appeal to customers and offer compelling messages. From expert installation of signage to custom display solutions, SBT looks to the future in innovative marketing campaigns for the hospitality industry with custom promotional signage.