Fyn Day Managing Editor of Signalize Ltd. Content Quality Control [email_address]

Fyn Day

Managing Editor of Signalize Ltd.

Content

Quality Control

Content Flash Written Word Pictures Video Freemium [email_address]

Content

Flash

Written Word

Pictures

Video

Freemium

Flash Don’t [email_address]

Flash

Don’t

Written Word Ubiquitous Repeat Relate Replenish Blogs Easy to do Easy to do badly [email_address]

Written Word

Ubiquitous

Repeat

Relate

Replenish

Blogs

Easy to do

Easy to do badly

Pictures Purpose Adornment Illustration Size (vs speed) Resolution of source Presented “area” [email_address]

Pictures

Purpose

Adornment

Illustration

Size (vs speed)

Resolution of source

Presented “area”

Video Purpose 83% more likely to buy 78% stay longer 73% increased comfort 68% more likely to buy online [email_address]

Video

Purpose

83% more likely to buy

78% stay longer

73% increased comfort

68% more likely to buy online

Video Size (vs speed) Duration Resolution Mise-en-scéne Compression/decompression [email_address]

Video

Size (vs speed)

Duration

Resolution

Mise-en-scéne

Compression/decompression

Freemium What Any type of content Valued by target group Free to access Purpose Turns browsers into subscribers Initiates relationships The neck of the funnel [email_address]

Freemium

What

Any type of content

Valued by target group

Free to access

Purpose

Turns browsers into subscribers

Initiates relationships

The neck of the funnel

Quality Control Content Function Delivery [email_address]

Quality Control

Content

Function

Delivery

Quality Control of Content Written Word Spell chequers our not as reliable as yew mite think Isn’t that not what you meant to say? Shelf life; still current? [email_address]

Quality Control of Content

Written Word

Spell chequers our not as reliable as yew mite think

Isn’t that not what you meant to say?

Shelf life; still current?

Quality Control of Content Pictures Resolution; is it clear? Significance; is it clear? Shelf life; still current? [email_address]

Quality Control of Content

Pictures

Resolution; is it clear?

Significance; is it clear?

Shelf life; still current?

Quality Control of Content Video Resolution; is it clear? Sound; is it clear? Significance; is it clear? Shelf life; still current? [email_address]

Quality Control of Content

Video

Resolution; is it clear?

Sound; is it clear?

Significance; is it clear?

Shelf life; still current?

Quality Control of Function Tools Self-patronise Be a frequent flier Access Site – don’t be browserist Video – non-starters are non-starters [email_address]

Quality Control of Function

Tools

Self-patronise

Be a frequent flier

Access

Site – don’t be browserist

Video – non-starters are non-starters

Quality Control of Delivery Has the site delivered your ‘message’ to surfers? Via: Written word Pictures Video [email_address]

Quality Control of Delivery

Has the site delivered your ‘message’ to surfers? Via:

Written word

Pictures

Video

Quality Control of Delivery Has the site delivered your objective to you? Via: Higher profile Positive feedback Revenue generation [email_address]

Quality Control of Delivery

Has the site delivered your objective to you? Via:

Higher profile

Positive feedback

Revenue generation

To recap: 2 of the 8 ways to get the most… Content Relevant Appealing Quality Control Must be applied to all content Must also be applied to function [email_address]

To recap:

2 of the 8 ways to get the most…

Content

Relevant

Appealing

Quality Control

Must be applied to all content

Must also be applied to function

The End [email_address]

The End