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Email pre flight checklist
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Email pre flight checklist



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  • 1. Before You Send: Your Email Pre-Flight ChecklistYour email’s all queued up and ready to go, but are you sure? Before you hit send and unleash youruneditable communication to thousands of subscribers, use this handy checklist to ensure you’vesealed all the hatches, flipped all the switches and are truly ready for launch. Sender You’ve selected the list you want to send to You’ve segmented your list properly You’ve correctly specified the email address and name the email is coming from You’re not sending from a “do not reply” or “no reply” email address Your company name and address are listed at the bottom of your email (this is a CAN-SPAM requirement) Subject line Doesn’t contain ALL CAPS Doesn’t contain exclamation points or excessive punctuation Doesn’t contain spammy phrases like “special offer” Is the right length (no more than 40 characters) Content You’ve performed a spell check You’ve performed a grammar check Your headlines and captions match your content You’ve tested all your hyperlinks to be sure they work and link to the right places The text version of your email matches your final HTML version Your custom data tags are formatted properly so custom data will display You’ve checked what your email looks like on all email clients and browsers, including mobile You’ve checked what the text version looks like across all email clients and browsers Your unsubscribe and update preferences links work Your email contains a clear call to action Your call to action is actionable on mobile devices For more resources, check out: