ADMIRA DIGITAL NETWORKS
& AT THE POINT OF SALE
“THE FUTURE OF DIGITAL ADVERTISING
@ THE SALES TOUCH POINT”
DIGITAL SIGNAGE SOFTWARE STARTUP
About Admira digital networks
Our understanding of digital signage
Benefits & advantages
How does it work
Digital exposition systems
Key milestones to Admira digital networks Live!
Advantages and references
Contact and key clients
About Admira Digital Networks
Admira Digital Networks (Admiradn / ADN) is leading the way in the development of digital
signage technologies. Admiradn has collaborated with many companies in the
implementation of digital signage networks across a variety of sectors that include retail,
financial, transportation, government, and museum expositions. In the retail space,
ADN’s web-enabled software solutions have helped many organizations communicate, retain,
and influence customer’s buying decisions at the point-of-sale by delivering with speed and
flexibility multimedia content directly to any Internet-enabled system.
Admiradn has an extensive experience in the advertising sector and developing
technological solutions. Admiradn is a complete and versatile interactive digital advertising
and exhibition solution at the point of sale. This solution provides numerous advertising
possibilities at the point of sale and offers a creative and effective answer to the current
business (marketing, promotional, sales) needs.
Our mission is to help our clients achieve excellent MARKETING,
PROMOTIONAL AND SALES results
Our understanding of digital advertising at the point of sale
Advertising is an effective tool for customer management and developing a lasting relationship
with ones clients. However digital advertising at the point of sales – Admiradn - goes a step
further. It is a innovative solution that takes advantage of the latest technologies. It can use
numerous channels, segment and differentiate contents, and allows personalization. Its
results can be measured in terms of creating awareness and increased sales at the point of
sales. Admiradn is an innovative advertising software that allows the advertiser to reach new
levels of brand awareness and promotional competencies. It is a fresh approach to
proactive customer management at the point of sale.
The Admiradn state of art market approach creates new informational and promotional flows
with the consumers that benefit their decision making capacities and reminds them of their
preferred brands. For the brand owner, Admiradn is far more effective and attractive than
the traditional point of sales marketing initiatives. Not to mention, the enormous potential
of its segmentation and last minute functionalities that it offers at the point of sale. Admiradn
incorporates an intuitive content management system of production, segmentation and
distribution of promotional and informational multimedia trailers. Our interactive advertising
solution will reduce corporate costs of below the line activities and above all increase the
efficiency of their marketing and promotional strategies.
Admiradn also responds to the increased costs of advertisement and to the
fragmentation of the traditional media, it will allow companies to achieve higher impact of
their marketing and promotional investments. The solution has an enormous potential cross-
sector and can be adapted to any point of sale.
Our understanding of digital advertising at the point of sale
About digital signage – figures
With the fragmentation of traditional TV advertising due to a proliferation of alternative
communications mediums, advertisers are looking for the best way to reach potential
customers The digital media and digital signage market is the fasted growing advertising
medium across the world today. It is because it reaches the customer out of home and at the
point of sale enabling advertisers to target their message more accurately and effectively.
In 2005 the market value for digital signage services in the UK and Europe has been
estimated at 420 million euros. These figures are projected to grow by 300% to 1,5 billion
euros by 2010
Media sales in the UK has grown by 40% year on year since 2002 and in 2005 were 45
million euros. They are forecast to grow to at least 260 million euros by 2010
Based on recent surveys there are now over 600,000 screens in Europe being used to
advertise, inform and influence the buying public.
Networks are not only be found in large public areas such as train stations, shopping malls,
major retail stores, metro, but also in convenience stores, post offices, fast food outlets, bars,
hairdressers, pharmacies, garage forecourt shops, betting shops, taxis, trains and buses.
Develop closed advertising circuits with hundred of points of emission of personalized
multimedia advertising contents.
Segment all of the contents based on time frame, geographical, market and qualitative
data; and based on the point of sales objectives.
Develop, integrate, manage and transmit all multimedia contents through user friendly
content management solution (internal or external).
Lowers advertising expenditures at the POS (point of sale) and ensures quality of the
marketing contents and manage the effectiveness of the publicity at the point of sales.
Superior advertising impact at POS (brand awareness / purchase ratio).
Ability to sell time / space to third parties (potential revenue stream).
Portrays high tech modern image of the brand
Potential training tool for POS staff (during downtime)
Admiradn advantages at the point of sales
It promotes products and services during the 24 hours of the day.
It is ideal for promotional actions and increases sales effectiveness.
It provides information to the merchant on the client's preferences.
It reinforces the image of the brand and strengthens customer retention and loyalty
It allows to show an updated and last minute information and on moving targets
It facilitates the communication in several languages.
It reinforces the company’s CRM strategy
The digital advertising circuit and screens system are ideal for the following POS:
Real estate agencies Hypermarkets / Supermarkets
Travel agencies Postal offices
Official government offices Pharmacies
Car dealers Public transport
The installation of the system is easy and does not require technical expertise. In addition, the
digital exposition systems can be placed in all types of public facing points of sale.
How does Admiradn Suite work
ADMIRA DIGITAL NETWORKS is an unique multimedia advertising software solution that
manages networks of hundred of displays from a central collaborative web solution.
ALL TYPES OF SALES POINTS
KEY SALES OBJECTIVES.
EASY TO USE AND
INTUITIVE DDS WEB SOLUTION
WWW.ADMIRALO.COM MOVING PROMOTIONAL TARGETS
MULTI MEDIA ADVERTISING
All of the multimedia contents can be segmented according to different business criteria
allowing the circuit owner to personalize, preview, multicast contents, integrate news wire
(xml) and develop a full advertising schedule and programming.
Digital exposition systems
DIGITAL CCTV: DIGITAL KIOSK : INTERACTIVE SCREENS: DIGITAL TOTEM :
Digital CCTV are extremely Digital kiosks are self- Interactive screens are also The digital totem is most
useful advertising circuits contained computing self-contained computing powerful digital exposition
that are ideal for terminals that provide terminals that provide system in terms of brand
transmitting multimedia access to on-demand access to on-demand notoriety and highest
contents at the point of transactions & information. transactions, information exposition quality. It is
sale. It is possibly the most Interactive kiosks typically and interactions. This extremely attractive
effective real time utilize a touch screen for solution offer touch screen exposition solution from a
advertising solution with data entry. These option is functionalities that are ideal consumer perspective. The
personalization, preview, ideal for advertising for onsite selling options totem is ideal for
multicast, news wire xml transactional solutions and it allows the businesses that are looking
integration and scheduling where a customer will consumers to perform for new promotional
options. perform a specific business interactions with the techniques at the point of
operation. business offering. sale.
Screen saver alternative
Admira Digital Networks competitive advantages
Extensive web and digital advertising experience and know how. Unlimited passion for our
value proposition and software product.
Admiradn helps all types of companies optimize their marketing and promotional efforts -
around their customers.
Admiradn helps overcome the challenges and achieve outstanding sales results.
Total commitment to our customer’s success and marketing advantages
Proven experience in the advertising world to contribute a superior vision to make the best
Possibility of adapting the advertising solution to each client's necessities.
The proven technological option and the best option for integration, emission and
ADMIRADN HAS A FIRM COMMITMENT OF BEING AN EXCELLENT CLIENT
DRIVEN COMPANY DEVELOPING MORE EFFECTIVE PROCESSES AND
TOOLS OF MARKETING AND ADVERTISING AT THE POINT OF SALE.
ADMIRA DIGITAL NETWORKS competitive advantages matrix
Benefits Benefits vs. Competitors
Best global advertising interactive platform. Open development standards and full
Unique transmisión and content (multimedia) integration with all multimedia solutions
management functionalities (Adobe, Microsoft, Macromedia, Mac, etc).
Supports all types of digital contents from HD High Density Video transmission capacities.
video, flash, quicktime, images). Only market Remote system (point of sales systems) and
solution with complete range. GPRS / GPS transmission capabilities.
Easy to use and intuitive advertising content Unique functionalities: programming events,
management system (ACMS). direct cast & segmentation options.
Strategic and technical project support, and Personalization, preview, multicast, news
attractive pricing scheme. wire xml integration and scheduling options.
ROI & Savings Prizes 2004/2005
Maximum advertising effectivity: share of
MASSACHUSETTS INSTITUTE OF TECHNOLOGY
mind / eye catching : > 90%
Significant advertising copy, production and
DESIGN & ADVERTISING COMMUNITY
ROYAL COLLEGE OF LONDON
100% timing effectiveness at all points of
sales with segmentation and personalization. INTERACTIVE INNOVATION PRIZE
Ideal platform for security and learning on
INTERACTIVE ADVERTISING SOLUTION
S&MB “TOP MANAGEMENT” CATEGORY
Proven flexibility, reliability and scalability.
New revenue streams possibilities.
100 TOP INNOVATIVE TECHNOLGIES
Ten years of solution development.
Key milestones to ADMIRA DIGITAL NETWORKS Live!
Presenting 1 month 2 month 3 month
Present demo of Admiradn
Develop business case
Formalize project agreement and
Define and assign team
Analyze client needs
Develop Admiradn installation
Personalize Admiradn solution
Develop multimedia contents
Initial POS installations
Develop POS pilot
Adapt suite solution
Extend Admiradn solution to rest
ADMIRA ds LIVE!
WEB BASED USER MANAGEMENT
User management and work flows
• User management (roles / permissions)
• User friendly collaborative environment
• Task sharing
• Video uploading and previsualizations
• Automatic templates
• RSS feeds
• Marketplace options
Content management system
• Intuitive content management system
• Tags and marketing search
• Supports all formats (flash, HD, avi, mov)
POS & Playlist management system
• Simple process for playlists and circuit
• Timetable and playlist segmentation
Control panel and statistics
• Real time control panel and statistics of all
Admiradn Suite main functionalities
Online management for each exposition circuit or group of devices.
Web upload and distribution of all known multimedia formats.
Video posting functionalities and web workflow for creation of new exposition points.
Full circuit management workflows with different user profiles, roles and permissions.
Supports advertising metatags for each multimedia content.
Peer to peer, collaborative and market place possibilities.
Real-time web access and supervision to each of the exposition points.
Web media library and content management.
Played media statistics stored in a database and reporting functionalities.
Communication across LAN or the Internet.
Supported media: Video: MPEG, AVI, HD, Div-x, QuickTime, Flash. All known codecs and
Experiences – Public transport
• 1 million visual impacts
• GPS advertising
Experiences – Supermarkets
• More than 40 daily promotions and over 50 weekly playlists
• Excellent track record and boost of sales
• Promotional and loyalty multimedia contents
Experiences – Expositions
• World famous exposition
• Over 6000 m2 of exposition space and > 100 synchronized exposition