2013 Road Map with EMC Academic Alliance
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2013 Road Map with EMC Academic Alliance

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My presentation to my Partner colleges

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  • Here’s the broad agenda we will cover today. There’s a lot to cover so lets get started with a high level overview of EMC IT.
  • Here’s the broad agenda we will cover today. There’s a lot to cover so lets get started with a high level overview of EMC IT.
  • EMC has a remarkable track record of “skating to where the puck will be” – of getting to the next thing well ahead of customers’ biggest needs.That track record has taken EMC from being a $5B information storage company in 2002, to being a $20B enabler of cloud computing and Big Data analytics in 2012. And it represents a cumulative investment in organic and acquired innovation of > $27B over the last 9 yrs Since 2003, EMC has invested approximately $14.5B to acquire more than three dozen companies to grow and expand as a trusted provider of best-in-class technologies across a comprehensive range of adjacent domains that combined deliver greater value to the customer than any single one of them would alone. Acquisitions have built out our product portfolio and market reach in EMC’s core business. Our two largest acquisitions were in our ‘sweet spot’ – Data Domain and Isilon. Acquisitions have also enabled EMC to expand its core into adjacent market segments, including: security/compliance, cloud computing and data computing. This represents our journey to where cloud meets Big Data, as a focused technology company and a leader of the coming transformation of IT.
  • EMC is accelerating innovation to continue better serving customers and partners.
  • With 50,000 people in 83 countries, EMC is securing a powerful global presence.
  • With the clouda top priority, EMC, together with our partners, offers three paths to cloud infrastructure and the most choice: “Best of Breed Infrastructure Components (EMC and VMware),” “Proven Infrastructure (VSPEX),” and “Converged Infrastructure (VCE vBlock).”
  • Here’s the broad agenda we will cover today. There’s a lot to cover so lets get started with a high level overview of EMC IT.
  • l
  • Here’s the broad agenda we will cover today. There’s a lot to cover so lets get started with a high level overview of EMC IT.
  • The changes within our industry have been dramatic, but no technology has been as transformational as cloud computing. Cloud computing transforms IT, delivering the maximum possible IT efficiency. By deploying a pool of elastic resources, IT is dramatically reducing hardware costs and is making it simple to provision and move applications.
  • The current debate of the cloud era is: Which cloud model will win? Private cloud or public cloud?
  • The way end users access applications is also changing. As users bring new devices to the workplace, they expect to operate them using both personal and enterprise resources. IT must provide a new end user computing model so they can maintain control over information and access, while allowing users to choose their own devices. EMC thinks of this as the new layering of IT: Automated Hybrid Cloud Infrastructure, New Application Platform and New End User Computing Platform. The new layering requires end-to-end security and management across layers.
  • Big Data Transforms Business because it creates value from this information by using analytics to provide new insight.
  • According to an IDC study, “In 2000, the world generated two exabytes of new information.” That’s 2048 petabytes for the entire year.
  • According to the same IDC study, “In 2011, the world generated more than two exabytes of new information every day.” That’s over 2048 petabytes a day.In fact, the digital universe is now generating more than five exabytes of data each day.
  • http://www.mitcio.com/files/mckinsey-minding-digital-business.pdfAccording to a recent McKinsey survey: “the pace at which respondents say their organizations are adopting different practices varies greatly. With big data, 49% say their companies are focusing their efforts on customer insights, segmentation, and targeting to improve overall performance; an even higher share say their companies should focus their efforts on using data and analytics to generate these insights”. “Yet just one-fifth say their organizations have fully deployed data and analytics to generate insights in one business unit of function; only 13% use data to generate insights across the company.”Source: McKinsey & Company, “Minding your digital business,” 2012.
  • What is IT faced with when it comes to Big Data? Big data has datasets so large that they break traditional IT infrastructures.
  • This slide outlines the modules of the course (at the top) and the individual lesson topics that comprise those modules (below).The flow of the course is from left to right on the diagram.Most modules have one or more labs associated with them for students to gain practical, hands-on experience, individually or in pairs, depending on the needs and constraints of each specific class.
  • If there is one thing that is either going to accelerate the benefits of big data and cloud computing, or slow down those benefits – significantly slow down those benefits – it’s our ability as an industry to demonstrate trust and security in the big data assets and the cloud. In my opinion, that is what’s going to gate how fast the benefits of big data, real time predictive analytics and cloud computing will come to businesses and governments and all of us as individual users and consumers.
  • In the old world of IT security, things were much more static. We protected our computers if you will, our systems, with moats. You had to cross these moats or firewalls to get in. And in the mainframe computing wave, you had a proprietary network and terminal, so you didn’t really have to worry too much about antivirus. You didn’t have to worry too much about protecting your firewall, because everything was contained and proprietary.  When you move to IP networking, when you move to almost any device you can think of as an end user device, the whole game changes.  As we substituted PCs for terminals, the way the industry solved the new security problems that came up was to create the antivirus industry, and new companies were born and that technology was bolted on. Again, same thing happened when we substituted IP for proprietary networking typologies. The industry built firewall companies, and their solutions were bolted on.
  • In the cloud world, we’ve got a chance to clean this up a bit and build in some of these defenses. It’s a very dynamic world. The benefits of social networking and the openness and speed of computing make security harder. Today’s attackers are spear phishing, targeting specific individuals in your enterprise, using other companies in your supply chain as cover, and they’re actually stealing the identities of somebody in your company or at one of your partners’ companies. Now, when they get in, some of those older bolt-on security features become irrelevant, because the attackers have gotten in using stolen identities and credentials that the system recognizes as valid.
  • Here’s the broad agenda we will cover today. There’s a lot to cover so lets get started with a high level overview of EMC IT.
  • Here’s the broad agenda we will cover today. There’s a lot to cover so lets get started with a high level overview of EMC IT.
  • http://education.emc.com/CiscoEMCVMware/
  • Here’s the broad agenda we will cover today. There’s a lot to cover so lets get started with a high level overview of EMC IT.
  • Cloud and Big Data are driving innovation and new value for organizations of every kindCloud & Big Data also creating unprecedented opportunity for IT pros to Transform themselvesMcKinsey says there will be a Big Data skills shortage of 1.5+ million by 2018That means growing demand for Proven Professionals with valuable Cloud and Big Data skillsTraining and certification are essential credentials: specific emphasis on:Cloud ArchitectData Center ArchitectData ScientistContinue to invest in yourselves and transform by relentlessly pursuing new skills and trainingEMC Forum is a great opportunity to start that transformation.

2013 Road Map with EMC Academic Alliance Presentation Transcript

  • 1. EMC Academic Alliance “ Preparing the next generation of IT professionals for careers in today’s complex and rapidly evolving IT landscape with focus on careers in information infrastructure, cloud computing and Big Data analytics. 2013 Road Map© Copyright 2012 EMC Corporation. All rights reserved. 1
  • 2. Agenda EMC Academic Alliance Overview EMC In 2012 Industry Transformation EAA Course Offerings Additional Offerings Road Ahead© Copyright 2012 EMC Corporation. All rights reserved. 2
  • 3. EMC Academic Alliance Program • Partnering with leading colleges and universities worldwide to educate students on emerging information technologies. • Launched in 2006 to address the Information Storage knowledge GAP. • Successfully educated more than 80,000* students across 50+ countries Key program resources – At Zero cost through 800+ partner institutions, on • „open‟ courseware Information Storage and Management. • Knowledge Transfer and Training to faculties • Secured online faculty community • Secured student portal*As of Dec 2011© Copyright 2012 EMC Corporation. All rights reserved. 3
  • 4. EAA’s Expanding Presence Around the World80,000+ Students across 53 countries Switzerland Scotland Lithuania Poland Russia Canada United Kingdom Estonia Ireland Germany Latvia Kazakhstan Macedonia Sweden Hungary Moldova United States Spain Turkey Serbia China S. Korea France Tunisia Greece Mexico Egypt U.A.E. India Senegal Jamaica ArmeniaBahrain Rwanda Costa Rica Ghana Thailand Philippines Colombia Kenya Sri Lanka Malaysia Tanzania Peru Brazil Singapore Australia S. Africa New Zealand© Copyright 2012 EMC Corporation. All rights reserved. 4
  • 5. Academic Alliance – Institutes Americas EMEA APJ Brazil (85) Egypt (11) Russia (47) Australia (4) Canada (11) Germany (10) Scotland (1) China (214) Colombia (1) Ireland (2) Senegal (1) India (218) * Mexico (2) Latvia (1) South Africa (1) Malaysia (4) Peru (1) Lithuania (2) Switzerland (1) Philippines (2) United States (188) Pakistan (2) Turkey (3) Singapore (4) Chile (1) Poland (3) United Kingdom (3) South Korea (7) Costa Rica(1) Armenia(1) Belgium (1) Thailand (4)Dominican Republic (1) Bahrain(1) Estonia (1) Kazakhstan(5) Jamaica(1) Ghana (1) France(1) New Zealand(2) Hungary (1) Greece (1) Sri Lanka (1) Kazakhstan (5) Kenya (2) Moldova (1) Macedonia (1) © Copyright 2012 EMC Corporation. All rights reserved. 5
  • 6. EMC Academic Alliance Partners© Copyright 2012 EMC Corporation. All rights reserved. 6
  • 7. Agenda EMC Academic Alliance Overview EMC In 2012 Industry Transformation EAA Course Offerings Additional Offerings Road Ahead© Copyright 2012 EMC Corporation. All rights reserved. 7
  • 8. Serial Innovator, Market Consolidator CLOUD &9-Year $26.8B Investment In Market Leading Technology 2003-2011 BIG DATAM&A $14.5BR&D $12.3B 2009 JOURNEY 2007 TO THE CLOUD INFORMATION 2005 & VIRTUAL 2003 INFORMATION INFRASTRUCTURE AND BEFORE LIFECYCLEENTERPRISE MANAGEMENT STORAGE© Copyright 2012 EMC Corporation. All rights reserved. 8
  • 9. Financial Strength To Keep Innovating Fortune 500 Rank (revenue) 139 Barron‟s 500 Rank (performance) 12 Revenues $20.0B Free Cash Flow $4.4B R&D Investment (as % of revenues) 11% Cash And Investments $10.8B Market Value $58B Note: All financial data for year 2011 except market capitalization, which is as of May 7, 2012. R&D investment as a percentage of revenues includes capitalized R&D.© Copyright 2012 EMC Corporation. All rights reserved. 9
  • 10. Our Global Presence 50,000 people Cork, Ireland Rotterdam, Netherlands 83 countries St. Petersburg, Russia Burlington, Ontario Seattle, WA Brentford, UK Vienna, AustriaPleasanton, CA Roy, UT Pau, France Seoul, S. Korea Durham, NC Beijing, China Apex, NC Beer Sheva, Chengdu, China Irvine, CA Tel Aviv, Duluth, GA Israel Tokyo, Japan Hopkinton, MA Israel Global Headquarters Cairo, Egypt Shanghai, China Palo Alto, CA Santa Clara, CA Bedford, MA Franklin, MA Bangalore, India Direct Presence Cambridge, MA R&D Center Singapore Centers of Excellence Rio de Janeiro, Brazil Sydney, Australia Customer Support Center Executive Briefing Center Melbourne, Australia Manufacturing Center Global Solution and Engineering Center as of June 30, 2011 © Copyright 2012 EMC Corporation. All rights reserved. 10
  • 11. Three Approaches to IT Consumption Über-Cloud Verticalization Virtualization Service Providers? Service Providers Systems Integrators Systems Integrators Applications Applications Middleware Middleware Database Database Operating System Operating System Server Storage Virtual Infrastructure Network Silicon CPU Pool Storage Pool Network© Copyright 2012 EMC Corporation. All rights reserved. 11
  • 12. Three Paths To Cloud Infrastructure EMC Products Partner VSPEX VCE VBLOCK Best Of Breed Proven ConvergedInfrastructure Components Infrastructure Infrastructure© Copyright 2012 EMC Corporation. All rights reserved. 12
  • 13. Big Data Models One Database To The Kitchen Sink Unified Analytics Rule Them All Platform DATA SCIENCE TEAM Greenplum Chorus – Analytic Productivity Third-Party/Partner Tools & Services Big Data Appliance Data Access & Query Layer Exalytics Greenplum Greenplum Database Hadoop Private/Hybrid Cloud Infrastructure or Appliance© Copyright 2012 EMC Corporation. All rights reserved. 13
  • 14. Agenda EMC Academic Alliance Overview EMC In 2012 Industry Transformation EAA Course Offerings Additional Offerings Road Ahead© Copyright 2012 EMC Corporation. All rights reserved. 14
  • 15. Waves Of IT Transformation Mini Networked/ Cloud Distributed ComputingMainframe PC/ Computing (IT as a Service) Microprocessor© Copyright 2012 EMC Corporation. All rights reserved. 15
  • 16. Mainframe & Mini Computing Chipset Custom LSI Topology Monolithic Memory KB Network Proprietary Storage Tape → Disk Data Model ISAM Language COBOL Killer Application Financial Systems End User Device Terminal Cost $$$$$$© Copyright 2012 EMC Corporation. All rights reserved. 16
  • 17. Client/Server Computing Chipset Few/Shared RISC Topology Clustered/Scale-Up Memory MB Network IP Storage Disk Data Model RDBMS Language C, C++, Java Killer Application ERP, CRM, SCM End User Device Windows PC Cost $$$© Copyright 2012 EMC Corporation. All rights reserved. 17
  • 18. Cloud Computing Chipset X86 Multicore Topology Virtualized Scale-Out Memory TB Network IPv6 Virtual Network CNTRL Storage Disk/Flash Data Model NoSQL, Hadoop Language Spring, Rails, Node.js Killer Application Real Time Analytics End User Device vPC, Tablet, S-Phone Cost $© Copyright 2012 EMC Corporation. All rights reserved. 18
  • 19. New Roles in ITImperativeBusiness andfinancial management IT Service ManagementCloud Business Solutionconsultants User EnterpriseNew focus area Infrastructure Platform asCloud service Interface as Applications as a Service a Serviceoperations management a service as a ServiceCloud Service ManagersNew roles emergingCloud Architect, Cloud Admin Virtual Infrastructure ArchitectureCloud Capacity PlannerIT Automation Engineer , CloudInfra Admin , Cloud ProcessEngineers , Cloud Security Virtual Infrastructure ManagementArchitects , Cloud GRCmanagers Backup DataTraditional roles are still Systems Storage and Center Securityessential Recovery Networks© Copyright 2012 EMC Corporation. All rights reserved. 19
  • 20. Agenda EMC Academic Alliance Overview EMC In 2012 Industry Transformation EAA Course Offerings Additional Offerings Road Ahead© Copyright 2012 EMC Corporation. All rights reserved. 20
  • 21. MASSIVE OPPORTUNITY© Copyright 2012 EMC Corporation. All rights reserved. 21
  • 22. INFORMATION STORAGE AND MANAGEMENT v2 Storing, Managing, and Protecting Digital Information in Classic, Virtualized, and Cloud EnvironmentsKey Technology Strategies for Classic, Virtualized, and Who Should attend -Cloud Environments IT professionals responsible for managing• Challenges and Solutions for Data Storage and information storage infrastructure Management Experienced storage professionals looking for• Intelligent Storage, Object-based Storage, and exposure to the modern storage infrastructure Unified Storage IT teams involved in planning, designing,• Storage Networking, Federation, and Protocols deploying, or managing information infrastructure• Backup, Recovery, Deduplication, and Archive Students and IT professionals looking to build a• Business Continuity and Disaster Recovery career in the information storage industry• Cloud Computing and Converged Infrastructure Individuals seeking EMC Proven Professional Information Storage Associate (EMCISA)• Storage Security and Virtualization certification© Copyright 2012 EMC Corporation. All rights reserved. 22
  • 23. INFORMATION STORAGE AND MANAGEMENT v2 • Storage architectures and key data center elements • Physical and logical components of a storage infrastructure including storage subsystems, RAID, and intelligent storage systems • Storage networking technologies such as FCoE, object-based and unified storage • Business continuity solutions, backup, replications, and fixed content archive • Characteristics of cloud services, deployment models, and infrastructure components • Information security requirements and solutions, key parameters for managing and monitoring storage infrastructure ISM V4* Sec1. Storage System Sec2. Storage Sec3. Backup, Sec4. Cloud Sec5. Storage Security Networking Replication, Archive Infrastructure and Management •Information Growth •FC SAN, VSAN, Block •RTO, RPO, BCP •Cloud benefits, •Storage security frame and Challenges, big level virtualization, •Backup, Backup in characteristics work data Storage Federation virtualized •Services •Security Domains and •Virtualization & Cloud •IP-SAN, FCOE environment •Deployment models implementations •Storage systems •NAS, scale-out NAS •De-duplication •Infrastructure •Security in Virtualized environment File level virtualization, •Local and Remote •Migration and cloud environment •Compute, application, VLAN Replication, CDP considerations •Monitoring and desktop virtualization. •Object based storage •Replication in a •Converged Managing storage •RAID, Intelligent • Unified storage virtualized infrastructure infrastructure Storage Systems, •Converged environment •Storage tiering and Virtual provisioning networking •Archive ILM • Cloud management© Copyright 2012 EMC Corporation. All rights reserved. 23
  • 24. The knowledge you gain through the ISM v2 „open‟ course can be applied toimpact business decisions in a variety of ways.© Copyright 2012 EMC Corporation. All rights reserved. 24
  • 25. © Copyright 2012 EMC Corporation. All rights reserved. 25
  • 26. Backup Recovery Systems & Architecture ‘OPEN’ Course Backup theory, Information storage concepts, backup client, backup storage node, backup and recovery planningTheory Information Storage Concepts Client Storage Node Planning• Identify the reasons for • Describe disk drive components • Identify the major sources of backup • Describe storage • Describe backup andbackup and recovery • Describe the major components of a data node components recovery planning• Define common backup storage system • Describe considerations for backing • Identify the considerationsand recovery terms • Distinguish between storage up file system and database data protocols used • Describe the importance of• Identify the components systems and intelligent storage • Describe how data is stored across when writing backup and recovery testingof the client/server backup systems different types of database backup data • Identify backup systemserver architecture • Describe the various RAID levels applications • Describe the disaster recovery• Describe the flow of data and how data is protected by each • Describe how Microsoft VSS is used advantages and considerationsin client/server backup level in backup operations disadvantages of • Describe key software andand restore operations • Describe the components of an Describe how data is backed up from various types of hardware products in EMC‟s intelligent storage system file servers backup storage Backup and Recovery • Explain the benefits of direct- • Define NDMP and describe the media and Portfolio attached storage backup challenges that NDMP technologies • Propose a backup and • Describe SCSI architecture addresses recovery solution Identify Storage Area Network (SAN) • Describe the different forms of components and terminology virtualization • Identify Network-Attached Storage • Describe methods for backing up (NAS) components and terminology VMware backup clients • Describe storage system features • Discuss considerations and used in backup and recovery challenges impacting client backup • Describe Continuous Data Protection environments, including desktop/laptop and remote office clients • Identify factors that impact client backup performance © Copyright 2012 EMC Corporation. All rights reserved. 26
  • 27. CLOUDTRANSFORMS IT© Copyright 2012 EMC Corporation. All rights reserved. 27
  • 28. Which Deployment Model Will Win ? Private Cloud Public Cloud© Copyright 2012 EMC Corporation. All rights reserved. 28
  • 29. Each Layer In IT Will Be Transformed SECURITY End User Provisioning AUTOMATION Transformation Application Transformation Infrastructure Transformation Hybrid Cloud Private Public© Copyright 2012 EMC Corporation. All rights reserved. 29
  • 30. EMC’s Cloud Education Solutions • Comprehensive ‘open’ -curriculum training and certifications – Focus on concepts and principles of technology – Applicable to any/multi-vendor products/solutions • Based on National Institute of Standards and Technology (NIST) definition of Cloud Computing • Creative self-paced learning in addition to traditional classroom training • Robust, multi-tiered curriculum aligned to industry-standard EMC Proven Essential characteristics of cloud computing (Source: Professional certification NIST) • Currently over 4,000 have completed the existing curriculum© Copyright 2012 EMC Corporation. All rights reserved. 30
  • 31. NEW Cloud Infrastructure and Services Training and EMCCIS Certification Principles and Concepts of Virtualization and Cloud Infrastructure Technologies Provides required technology foundation for Cloud Infrastructure and Services Enables IT professionals to make Informed decision on migration to Cloud• Journey to Cloud Computing• Overview of Classic Data Center Environment (Server, Storage and Network)• Virtualization: Compute , Storage, Network, Application, and Desktop• Backup Recovery, and BC in a Virtualized Environment• Cloud Security• Cloud Infrastructure and Management• Migrating to Cloud• EMC Customers, Employees, Partners, Industry IT professionals, and Students• Prerequisite Knowledge/Skills – Good knowledge of computer architecture, operating systems, and networking in a classic data center environment© Copyright 2012 EMC Corporation. All rights reserved. 31
  • 32. Cloud Infrastructure and Services - course topics Desktop andIntroduction to Classic Data Center Virtualization Cloud models and Cloud Cloud Security and ApplicationCloud Computing (CDC) technologies Technologies infrastructure Migration virtualizationCloud business Compute Compute Desktop Characteristics (tenets) of Security concerns anddrivers Logical components Hypervisor components virtualization cloud computing counter measures Server clustering Resource mgmt. ImplementationWhat is Cloud P2V conversion Benefits Service models Access control andcomputing Storage Considerations Identity mgmt. RAID, DAS, FC-SAN, Storage Deployment modelsCloud infrastructure IP-SAN, FCoE, NAS Block & File level Application GRC and Best practicesframework Object storage virtualizations virtualization Economics of cloud computing Unified storage Thin provisioning Implementation Migration considerationsTransition from CDC Automated storage Benefits Benefits and challenges Modelsto Cloud Network tiering Considerations Users Compute to Infrastructure components Applications compute Network Vendor selection Compute to storage VLAN, VSAN Services and creation criteria Protocols Network traffic mgmt. processes Vendor lock-in SLA Business Continuity Business continuity Services management Open standards Backup recovery Single points of failure processes Local replication Backup, Recovery of Cloud models and users Remote replication virtual machines (VM) applications VM migration Management VM replication Phases of adopting cloud Tasks Site failure disaster Monitoring recovery Alerts ILM © Copyright 2012 EMC Corporation. All rights reserved. 32
  • 33. The knowledge you gain through the CIS „open‟ course can be applied to impactbusiness decisions in a variety of ways© Copyright 2012 EMC Corporation. All rights reserved. 33
  • 34. Labs for Hands –on© Copyright 2012 EMC Corporation. All rights reserved. 34
  • 35. BIG DATA TRANSFORMS BUSINESS© Copyright 2012 EMC Corporation. All rights reserved. 35
  • 36. IN 2000 THE WORLD GENERATED TWO EXABYTES OF NEW INFORMATIONSources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study. © Copyright 2012 EMC Corporation. All rights reserved. 36
  • 37. IN 2000 THE WORLD GENERATED TWO EXABYTES OF NEW INFORMATION EVERY DAYSources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study. © Copyright 2012 EMC Corporation. All rights reserved. 37
  • 38. How Companies Are Using Big DataFunctional Areas Where Companies Are Using Big Data Customer Intimacy 49% Budgeting & Planning 39% Operations & Supply Chain 37% Customer Service 33% Performance Management 30% New Product Strategy 28% Pricing 21% 0 10 20 30 40 50McKinsey Global Survey of 1,469 C-level executive respondents at a range of industries and company sizes, “Minding Your Digital Business,” 2012.© Copyright 2012 EMC Corporation. All rights reserved. 38
  • 39. big•data datasets so large they break traditional IT infrastructures.© Copyright 2012 EMC Corporation. All rights reserved. 39
  • 40. EMCDSA Course – The Data Science Focus Predictive Analytics & Data Mining (Data Science) Typical • Optimization, predictive modeling, forecasting, Techniques & statistical analysis Data Types • Structured/unstructured data, many types of sources, very large data sets Common • What if…..? High Questions • What‟s the optimal scenario for our business ? • What will happen next? What if these trends continue? Why is this happening? Data Science Business Intelligence Typical • Standard and ad hoc reporting, dashboards,BUSINESS Techniques & alerts, queries, details on demand VALUE Business Data Types • Structured data, traditional sources, manageable data sets Intelligence Common • What happened last quarter? Questions • How many did we sell? • Where is the problem? In which situations? Low Past TIME Future© Copyright 2012 EMC Corporation. All rights reserved. 40
  • 41. Main Objectives of the Data Science & Big DataAnalytics Training and Certification• Immediately participate and contribute as a data science team member on big data and other analytics projects• Assist reframing of a business challenge as an analytics challenge• Deploy a structured lifecycle approach to data science• Apply appropriate analytic techniques and tools to analyze big data• Tell a compelling story to drive business action• Use tools such as R, MapReduce, Hadoop, in-database analytics© Copyright 2012 EMC Corporation. All rights reserved. 41
  • 42. NEW Data Science Training and Certification (EMCDSA) Data Science and Big Data Analytics Course Provides a practical foundation for Data Science and Big Data Analytics Enables immediate and effective participation on big data and other analytics projects • Introduction to Big Data Analytics • Big Data Analytics Lifecycle • Using R to execute basic analytic methods • Advanced Analytics and Statistical Modeling for Big Data: Theory and Methods • Advanced Analytics and Statistical Modeling for Big Data: Technology & Tools • The Endgame, or Putting it All Together Audience • EMC Customers, Employees, Partners, Industry IT professionals, recent College Graduates, and Graduate Students • Individuals with appropriate Background, Qualifications, and Behavioral Attributes , often but not exclusively exemplified by current roles such as: • Business Analyst, Data Analyst, Database Analyst, Database Architect, Database Administrator, Programmer, Operations Researcher, Human Factors Engineer, Electrical Engineer, Mathematician, Statistician, Physicist …D © Copyright 2012 EMC Corporation. All rights reserved. 42
  • 43. Topics : Data Science and Big Data Analytics CourseIntroduction to Big Review of Basic Data Analytic Advanced Analytics – Advanced Analytics - The Endgame, or Putting itData Analytics Methods Using R Theory and Methods Technology and Tools All Together+ +Data Analytics Final Lab on Big DataLifecycle AnalyticsBig Data Overview Using R to Look at Data - K-means Clustering Analytics for Unstructured Operationalizing an Analytics Introduction to R Data (MapReduce and ProjectState of the Association Rules Hadoop)Practice in Analyzing and Exploring the Data Creating the FinalAnalytics Linear Regression The Hadoop Ecosystem Deliverables Statistics for Model Building andThe Data Scientist Evaluation Logistic Regression In-database Analytics – Data Visualization SQL Essentials TechniquesBig Data Analytics Naive Bayesian Classifierin Industry Advanced SQL and MADlib + Final Lab – Application ofVerticals Decision Trees for In-database Analytics the Data Analytics Lifecycle to a Big Data AnalyticsData Analytics Time Series Analysis ChallengeLifecycle Text Analysis© Copyright 2012 EMC Corporation. All rights reserved. 43 43
  • 44. The Lab Environment • Hardware: – VMWare Servers – Individual Virtual Machines • Software – Open Source: – Data stored in Greenplum Community Edition Database (GPDB) – Access from desktop browsers • Microsoft & Apple Mac – Analytics via: • RStudio • PSQL interface for GPDB • Hadoop • MADlib RStudio© Copyright 2012 EMC Corporation. All rights reserved. 44
  • 45. TRUSTTRANSFORMSCLOUD© Copyright 2012 EMC Corporation. All rights reserved. 45
  • 46. Old World: Static Security Static Attacks Generic, Systems-Based Static Infrastructure Physical, IT Controlled Static (Bolt-On) Defenses Signature-Based, At Perimeter© Copyright 2012 EMC Corporation. All rights reserved. 46
  • 47. New World: Dynamic Security Hybrid Public Dynamic Attacks Cloud Clouds Targeted, Human-Based Dynamic Infrastructure Virtual, User-Centric Dynamic (Built-In) Defenses Analytics & Risk-Based© Copyright 2012 EMC Corporation. All rights reserved. 47
  • 48. Cloud Security This course provides an overview of the concepts, processes, and best practices needed tosuccessfully secure information within Cloud infrastructuresIntroduction to Cloud Computing  Application Layer Trust – Cloud Overview  Application Layer Trust: definition • Management – Cloud Service Models • Management Layer Trust: Definition  Web Application Security Fundamentals • Identity and Access Management – Cloud Deployment Models  Application Security Phases and Lifecycle • Contract SLAs  SDLC • Roles and ResponsibilitiesManaging Cloud Security and Risk • Provider Viability  PaaS Security Concerns – Impact of Cloud Tiers on Security and Risk • Compliance Monitoring – Standards Organization • Business Continuance  Information Layer Trust • Provider Supply Chain – RSA‟s Cloud Trust model  Information Layer Trust: Definition • Third-party Risk Assessment – Things to Look for in a Cloud Provider  Data Retention / Destruction • Software Licensing Risk  Data Leakage • Securing Private CloudsInfrastructure Layer Trust • Enterprise IT Evolution  Data Privacy • Private Cloud Security Primer – Infrastructure Trust Layer Definition  Data Encryption and Key Management – Disaster Recovery  Data Geolocation • Final Lab Exercise – Virtualization  E-Discovery – Segmentation and Isolation  Data Portability – Log Management  Data Classification – Secure Communications – Multi-Tenancy© Copyright 2012 EMC Corporation. All rights reserved. 48
  • 49. Agenda EMC Academic Alliance Overview EMC In 2012 Industry Transformation EAA Course Offerings Additional Offerings EMC Proven Professional Road Ahead© Copyright 2012 EMC Corporation. All rights reserved. 49
  • 50. Additional Offerings Developer Focus – Greenplum Database – Greenplum Hadoop Distribution – Spring Source – Cloud Foundry – OpenChorus Webinar Series – Tech Sessions every Thursday – Technology Day – Chat with Experts Improved Student and faculty portals© Copyright 2012 EMC Corporation. All rights reserved. 50
  • 51. Agenda EMC Academic Alliance Overview EMC In 2012 Industry Transformation EAA Course Offerings Additional Offerings EMC Proven Professional ( Special Pricing ) Road Ahead© Copyright 2012 EMC Corporation. All rights reserved. 51
  • 52. Virtualized Data Center & Cloud Infrastructure + IT-as-a-Service Planning & Design (EMC Cloud Architect) + vCloud Director: Deploy and Manage Cloud Architect Foundational Courses: Data Center Unified Computing Implementation ( Cisco DCUCI) + Systems vSphere: Install, Config. & Manage Compute© Copyright 2012 EMC Corporation. All rights reserved. Storage Networking Design (EMC Data Center Architect) Storage Information Availability Design Information Information Availability Design (EMC Data Center Architect) Backup/ Recovery Data Center Unified Fabric Implementation (Cisco DCUFI) Configuring the Cisco Nexus Data Center (CCNDC) Networking Data Center Cloud Infrastructure and Services (EMCCIS) Data Science and Big Data Analytics (EMCDSA) Information Storage and Management (EMCISA) Designing Cisco Data Center Unified Fabric DCUFD + Configuring the Cisco Nexus Design Data Center (CCNDC-1) Choose your job role focus, then begin accelerating your skills transformation along the learning path. Data Center Network vCenter Operations Manager: Fundamentals vCenter Operations Manager: Analyze and Predict Management52
  • 53. © Copyright 2012 EMC Corporation. All rights reserved. 53
  • 54. Agenda EMC Academic Alliance Overview EMC In 2012 Industry Transformation EAA Course Offerings Additional Offerings Road Ahead© Copyright 2012 EMC Corporation. All rights reserved. 54
  • 55. Road Ahead Submit a plan on – Course Offering Plan – Students Enrollment and offering dates – Faculty training requirements with nos – EMC Proven Professional Offering Plan – Webinar Roll out plans – Lab Expectations ( if any )© Copyright 2012 EMC Corporation. All rights reserved. 55
  • 56. Get Social @EMCAcademics Platforms Description Facebook & Twitter For latest updates on #Cloud, #bigdata #security #trust Slideshare Whitepaper and technical write ups Youtube Technology Videos and Lectures complimenting the subjects Livestream Live EMC Educational Events coverage and Webinars Delicious Industry article Bookmarks Pinterest Single repository of all technology contents© Copyright 2012 EMC Corporation. All rights reserved. 56
  • 57. TRANSFORM YOURSELF© Copyright 2012 EMC Corporation. All rights reserved. 57