David Geerts on Personas

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David Geerts on Personas

  1. 1. Long live Personas! Why Personas are good for you David Geerts – Centre for User Experience Research (CUO) – K.U.Leuven Personas 101 Personas are fictitious, specific, concrete representations of target users that guide the design process (Cooper) 1
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  4. 4. Misconceptions about Personas 4
  5. 5. Personas are fictitious, so they are not real 5
  6. 6. Personas are a substitute for talking with your users 6
  7. 7. How can one Persona represent thousands of users? 7
  8. 8. Conclusion Conclusion 8
  9. 9. Thank you! 9

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