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David Geerts on Personas
 

David Geerts on Personas

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    David Geerts on Personas David Geerts on Personas Document Transcript

    • Long live Personas! Why Personas are good for you David Geerts – Centre for User Experience Research (CUO) – K.U.Leuven Personas 101 Personas are fictitious, specific, concrete representations of target users that guide the design process (Cooper) 1
    • 2
    • 3
    • Misconceptions about Personas 4
    • Personas are fictitious, so they are not real 5
    • Personas are a substitute for talking with your users 6
    • How can one Persona represent thousands of users? 7
    • Conclusion Conclusion 8
    • Thank you! 9