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Trend Conference Slovakia

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English version of presentation held by Martin Kovac (Etarget) and Jan Sifra (Neopublic Porter Novelli).

English version of presentation held by Martin Kovac (Etarget) and Jan Sifra (Neopublic Porter Novelli).

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Trend Conference Slovakia Trend Conference Slovakia Presentation Transcript

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  • ‘ TOYOTA ZENTIVA COKE „ SONY“ KOZEL ...........
  • 1 0 History of people, advertising and media :0
  • Seth Godin
  • „ We buy ads. You must watch them. “
  • „ We buy ads. You have a remote control. You skip them. You are watching a cable channel. “
  • „ We send junk mail to your house and spam to your inbox. You delete it. “
  • „ We buy banner ads, you ignore them. “
  • „ Uh. Oh.” Internet arrived and something even worse has happened.
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  • We buy search ads. „ We pay by the click. Wow! It works. “ (Seth Godin)
  • 2 The loooooooong tail Two options.
  • Chris Anderson
  • „ Why the Future of Business is Selling Less of More “ Long Tail 80/20
  • longtail.typepad.com
  • ETARGET – search long tail in Slovakia CK markíza socialna poist. bailando radio expres den matiek sms plastove okna vub klimatizacia slsp autosedacky pneumatiky o2 recepty kupaliska porno
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  • 3 Three simple rules of life Why did the complexity appear?
  • John Conway
  • create destroy live
  • video http://video.google.com/videoplay?docid=-7044753105944203252 Time: 7 minute
  • Place your company’s message within that scheme . From simplicity a comprehensive system emerges. What is your company saying? What is the competition saying? Rules: The change of media. What are the customers saying?
  • 4 Amateur imitates, genius steals
  • T.S. Eliot
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    • BLOGS
    • www.marketingexperiments.com
    • http://adverlab.blogspot.com
    • http://www.micropersuasion.com
    • Slovakia
    • idealne.medialne.sk
    • pastier.medialne.sk
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  • 5 We are not target groups We are people
  • Jakob Nielsen
  • „ People all over the world are experiencing unprecedented levels of empowerment.”
  • Conversation
    • Blogs
    • We love to talk to people like us
    • 1. information as value
    • 2. entartainment as... well, entartainment
  • PPC (and search marketing)
    • Marketing permission
    • Information
    • Respecting the needs of individuals
  • Usability
    • Win-win design
    • No thinking is lot of thinking
    • Searching for useful stuff
  • 6 Ideal measures 40/40/20
  • Ilya Vedrashko
  • 40/40/20
    • 40% in traditional media
    • 40% in new media (long tail)
    • 20% to the sock. Just to make sure.
  • 7 How to do it in our region ?
  • Michal Pastier
  • “ Do not forward the link to this blog to other people. As soon as your competition arrives here, you’ve got a problem. “ (pastier.medialne.sk)
  • Internet 70% vs 20% print JOER case study PPC vs print advertising
  • I sneezed on my blog . In one day I received 130 e-mails because of sneezing . Half of those people are today ETARGET’s customers.
  • Infinite opportunities Three pieces of advice 8
    • Don’t miss the revolution as Bo Novak did
    • Steel from geniuses
    • Seek opportunities in your country
  • video http://www.youtube.com/watch?v=RZDXfB0Rd4Q
  • martin kováč, ETARGET ján šifra, Neopublic Porter Novelli
  • our emails martin.kovac (at) etarget.sk jans (at) neo.sk
  • idealne.medialne.sk remember to check our blog