0
‘ TOYOTA ZENTIVA COKE „ SONY“ KOZEL ...........
1 0   History of people, advertising and media :0
Seth Godin
„ We buy ads.  You must watch them. “
„ We buy ads.  You have a remote control.  You skip them. You are watching a cable channel. “
„ We send junk mail to your house  and spam to your inbox.  You delete it. “
„ We buy banner ads,  you ignore them. “
„ Uh. Oh.”  Internet arrived and something even worse has happened.
 
We buy  search  ads.  „ We pay by the click.  Wow! It works. “ (Seth Godin)
2 The loooooooong tail  Two options.
Chris Anderson
„ Why the Future of Business is Selling Less of More “ Long Tail 80/20
longtail.typepad.com
ETARGET – search long tail in Slovakia   CK markíza socialna poist. bailando radio expres den matiek sms plastove okna vub...
 
3 Three simple rules of life Why did the complexity appear?
John Conway
create  destroy  live
video http://video.google.com/videoplay?docid=-7044753105944203252 Time: 7 minute
Place your company’s message within that scheme . From simplicity a comprehensive system emerges.  What is your company sa...
4 Amateur imitates, genius steals
T.S. Eliot
 
 
<ul><li>BLOGS </li></ul><ul><li>www.marketingexperiments.com </li></ul><ul><li>http://adverlab.blogspot.com </li></ul><ul>...
 
5 We are not target groups  We are people
Jakob Nielsen
„ People all over the world are experiencing unprecedented levels of empowerment.”
Conversation <ul><li>Blogs  </li></ul><ul><li>We love to talk to people like us </li></ul><ul><li>1. information as value ...
PPC (and search marketing)  <ul><li>Marketing permission </li></ul><ul><li>Information  </li></ul><ul><li>Respecting the n...
Usability <ul><li>Win-win design </li></ul><ul><li>No thinking is lot of thinking </li></ul><ul><li>Searching for useful s...
6 Ideal measures 40/40/20
Ilya Vedrashko
40/40/20 <ul><li>40% in traditional media  </li></ul><ul><li>40% in new media (long tail) </li></ul><ul><li>20% to the soc...
7 How to do  it   in our region ?
Michal Pastier
“ Do not forward the link to this blog  to other people.  As soon as your competition arrives here, you’ve got a problem. ...
Internet  70%  vs  20%  print JOER case study PPC vs print advertising
I sneezed  on  my blog .  In one day I received 130 e-mails  because of sneezing . Half of those people are today ETARGET’...
Infinite opportunities Three pieces of advice  8
<ul><li>Don’t miss the revolution as Bo Novak did </li></ul><ul><li>Steel from geniuses </li></ul><ul><li>Seek opportuniti...
video http://www.youtube.com/watch?v=RZDXfB0Rd4Q
martin kováč,  ETARGET ján šifra,  Neopublic Porter Novelli
our emails martin.kovac (at) etarget.sk jans (at) neo.sk
idealne.medialne.sk remember to check our blog
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Trend Conference Slovakia

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English version of presentation held by Martin Kovac (Etarget) and Jan Sifra (Neopublic Porter Novelli).

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  • Transcript of "Trend Conference Slovakia"

    1. 4. 0
    2. 5. ‘ TOYOTA ZENTIVA COKE „ SONY“ KOZEL ...........
    3. 6. 1 0 History of people, advertising and media :0
    4. 7. Seth Godin
    5. 8. „ We buy ads. You must watch them. “
    6. 9. „ We buy ads. You have a remote control. You skip them. You are watching a cable channel. “
    7. 10. „ We send junk mail to your house and spam to your inbox. You delete it. “
    8. 11. „ We buy banner ads, you ignore them. “
    9. 12. „ Uh. Oh.” Internet arrived and something even worse has happened.
    10. 14. We buy search ads. „ We pay by the click. Wow! It works. “ (Seth Godin)
    11. 15. 2 The loooooooong tail Two options.
    12. 16. Chris Anderson
    13. 17. „ Why the Future of Business is Selling Less of More “ Long Tail 80/20
    14. 18. longtail.typepad.com
    15. 19. ETARGET – search long tail in Slovakia CK markíza socialna poist. bailando radio expres den matiek sms plastove okna vub klimatizacia slsp autosedacky pneumatiky o2 recepty kupaliska porno
    16. 21. 3 Three simple rules of life Why did the complexity appear?
    17. 22. John Conway
    18. 23. create destroy live
    19. 24. video http://video.google.com/videoplay?docid=-7044753105944203252 Time: 7 minute
    20. 25. Place your company’s message within that scheme . From simplicity a comprehensive system emerges. What is your company saying? What is the competition saying? Rules: The change of media. What are the customers saying?
    21. 26. 4 Amateur imitates, genius steals
    22. 27. T.S. Eliot
    23. 30. <ul><li>BLOGS </li></ul><ul><li>www.marketingexperiments.com </li></ul><ul><li>http://adverlab.blogspot.com </li></ul><ul><li>http://www.micropersuasion.com </li></ul><ul><li>Slovakia </li></ul><ul><li>idealne.medialne.sk </li></ul><ul><li>pastier.medialne.sk </li></ul>
    24. 32. 5 We are not target groups We are people
    25. 33. Jakob Nielsen
    26. 34. „ People all over the world are experiencing unprecedented levels of empowerment.”
    27. 35. Conversation <ul><li>Blogs </li></ul><ul><li>We love to talk to people like us </li></ul><ul><li>1. information as value </li></ul><ul><li>2. entartainment as... well, entartainment </li></ul>
    28. 36. PPC (and search marketing) <ul><li>Marketing permission </li></ul><ul><li>Information </li></ul><ul><li>Respecting the needs of individuals </li></ul>
    29. 37. Usability <ul><li>Win-win design </li></ul><ul><li>No thinking is lot of thinking </li></ul><ul><li>Searching for useful stuff </li></ul>
    30. 38. 6 Ideal measures 40/40/20
    31. 39. Ilya Vedrashko
    32. 40. 40/40/20 <ul><li>40% in traditional media </li></ul><ul><li>40% in new media (long tail) </li></ul><ul><li>20% to the sock. Just to make sure. </li></ul>
    33. 41. 7 How to do it in our region ?
    34. 42. Michal Pastier
    35. 43. “ Do not forward the link to this blog to other people. As soon as your competition arrives here, you’ve got a problem. “ (pastier.medialne.sk)
    36. 44. Internet 70% vs 20% print JOER case study PPC vs print advertising
    37. 45. I sneezed on my blog . In one day I received 130 e-mails because of sneezing . Half of those people are today ETARGET’s customers.
    38. 46. Infinite opportunities Three pieces of advice 8
    39. 47. <ul><li>Don’t miss the revolution as Bo Novak did </li></ul><ul><li>Steel from geniuses </li></ul><ul><li>Seek opportunities in your country </li></ul>
    40. 48. video http://www.youtube.com/watch?v=RZDXfB0Rd4Q
    41. 49. martin kováč, ETARGET ján šifra, Neopublic Porter Novelli
    42. 50. our emails martin.kovac (at) etarget.sk jans (at) neo.sk
    43. 51. idealne.medialne.sk remember to check our blog

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