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HELLO
I’M SILKA
USERS ARE YOUR
GREATEST
DESIGN ASSET.
It’s all about your idea.
It’s all about your users.
It’s all about your idea.
1. Listen with empathy.
2. Focus and prioritize.
3. Try it out.
4. Listen again.
The four steps to designing a user experi...
Visit people. Follow them around.
Truly understand your users.
Map the user’s journey
Freeform design.
Card sort.
1. Listen with empathy.
2. Focus and prioritize.
3. Try it out.
4. Listen again.
The four steps to designing a user experi...
A good product defined
by what it does, but even
more so by what is
doesn’t do.
Prioritization
No. 1
No. 1
No. 1
1. Listen with empathy.
2. Focus and prioritize.
3. Try it out.
4. Listen again.
The four steps to designing a user experi...
Will it work?
I don’t know… can I test it?
Goodbye Wireframes.
Hello prototyping
Rough mockup
for user testing...
A refined
mockup with a
tear-off tickets
concept. It
worked very
well!!!
Ask the right questions
Identify major roadblocks
Don’t test nuances
Be scientific about results
Be aware of your users con...
Design for “of cause” moments.
1. Listen with empathy.
2. Focus and prioritize.
3. Try it out.
4. Listen again.
The four steps to designing a user experi...
Define success
KPI’s
No. 1
1. Increase sales
!
!
!
2. Increase traffic
!
!
!
3. Increase loyalty
• No. of sales
• Average r...
Don’t speculate
Look at this
Need reason
trust you
Getting
started
Accept
invitation
Look at this
This step
breaks on
phones
Desktop 100%
iPad 98%
iPhone 9%
Android 10%
Getting
started
Accept
invitation
Define success
KPI’s
No. 1
1. Increase sales
!
!
!
2. Increase traffic
!
!
!
3. Increase loyalty
• No. of sales
• Average r...
Make stuff people LOVE
QUESTIONS
Reach out…
silka@silka.co
@silkamiesnieks
Tools
Usertesting.com or userlytics.com - remote user testing
Mixpanel - funnel conversion metrics
Intercom - intercept we...
Users are your greates asset june 2014
Users are your greates asset june 2014
Users are your greates asset june 2014
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Users are your greates asset june 2014

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Transcript of "Users are your greates asset june 2014"

  1. 1. HELLO
  2. 2. I’M SILKA
  3. 3. USERS ARE YOUR GREATEST DESIGN ASSET.
  4. 4. It’s all about your idea.
  5. 5. It’s all about your users. It’s all about your idea.
  6. 6. 1. Listen with empathy. 2. Focus and prioritize. 3. Try it out. 4. Listen again. The four steps to designing a user experience.
  7. 7. Visit people. Follow them around.
  8. 8. Truly understand your users.
  9. 9. Map the user’s journey
  10. 10. Freeform design. Card sort.
  11. 11. 1. Listen with empathy. 2. Focus and prioritize. 3. Try it out. 4. Listen again. The four steps to designing a user experience.
  12. 12. A good product defined by what it does, but even more so by what is doesn’t do.
  13. 13. Prioritization
  14. 14. No. 1
  15. 15. No. 1
  16. 16. No. 1
  17. 17. 1. Listen with empathy. 2. Focus and prioritize. 3. Try it out. 4. Listen again. The four steps to designing a user experience.
  18. 18. Will it work? I don’t know… can I test it?
  19. 19. Goodbye Wireframes.
  20. 20. Hello prototyping
  21. 21. Rough mockup for user testing... A refined mockup with a tear-off tickets concept. It worked very well!!!
  22. 22. Ask the right questions Identify major roadblocks Don’t test nuances Be scientific about results Be aware of your users context
  23. 23. Design for “of cause” moments.
  24. 24. 1. Listen with empathy. 2. Focus and prioritize. 3. Try it out. 4. Listen again. The four steps to designing a user experience.
  25. 25. Define success KPI’s No. 1 1. Increase sales ! ! ! 2. Increase traffic ! ! ! 3. Increase loyalty • No. of sales • Average revenue per user • Conversion rate ! • No of visitors • Search performance • Referral performance ! • % of new vs repeat customers • Frequency of visits
  26. 26. Don’t speculate
  27. 27. Look at this Need reason trust you Getting started Accept invitation
  28. 28. Look at this This step breaks on phones Desktop 100% iPad 98% iPhone 9% Android 10% Getting started Accept invitation
  29. 29. Define success KPI’s No. 1 1. Increase sales ! ! ! 2. Increase traffic ! ! ! 3. Increase loyalty • No. of sales • Average revenue per user • Conversion rate ! • No. of visitors • Search performance • Referral performance ! • % of new vs repeat customers • Frequency of visits Down 12%
  30. 30. Make stuff people LOVE
  31. 31. QUESTIONS Reach out… silka@silka.co @silkamiesnieks
  32. 32. Tools Usertesting.com or userlytics.com - remote user testing Mixpanel - funnel conversion metrics Intercom - intercept website visitors for research + email campaigns Optimizely - Test different layouts InvisionApp - For mockup testing WebFlow - For HTML layout
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