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Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
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Social Media Plan Anatomy

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A failure to plan is a plan for failure. Learn how to develop a sound social media plan that can be properly utilized, modified and measured. Have a clear road map, gain an understanding of your …

A failure to plan is a plan for failure. Learn how to develop a sound social media plan that can be properly utilized, modified and measured. Have a clear road map, gain an understanding of your audience(s) and build a business case for social media within your organization. Presented at Social Media for Business Event in Tempe, AZ on August 20, 2009.

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  • 1. The Anatomy of a Social Media Plan
    Presented by:
    Mike Corak & Chris Sietsema
    8.20.09
  • 2. Quick Intro
    Mike Corak
    Chris Sietsema
    not to scale
  • 3. Don’t Forget
    Twitter Hashtag:
    #SMAZ
    LinkedIn Group:
    http://budurl.com/smaz
    More Info (archives, video, next event details):
    SocialMediaAZ.org
  • 4. Planning Starts with Homework
    Listening
    Competitive Analysis
  • 5. Planning Starts with Homework
    John Q. Customer
  • 6. Objectives
    Aligned with Business Objectives
    Consider Campaign Type
    Community Relations/
    Customer Service
    Influencer/ Media Relations & Engagement
    General Awareness, Event Promotion, ROI
  • 7. Your Message
    Consistency with Brand / Other Mediums
    A Reflection of Audience Interests
    Opportunity Unveiled by Listening
    Source: VikaValter
  • 8. Becoming Familiar with Tactics
    What is Feasible with Each?
    Selecting the Right Tool
    Align Tactics with Objectives
  • 9. Connecting the Dots
    S
    T
    R
    A
    T
    E
    G
    Y
    Sample Objectives
    Grow
    Awareness
    Customer Service
    Engage New
    Audiences
  • 10. Connecting the Dots
    Encourage Interaction, Activity, Play
    Creative Engagement
    Your Message, Your Way :
    Your Social Thumbprint
  • 11. Measurement
    Pure Numbers
    Followers / Fans
    Engagement
    Web Analytics
    Site Traffic
    Sales / Leads
    Sentiment
    Positive
    Negative
    Neutral
    Source: Nick Sayers
  • 12. Resources
    Common Fallacy:
    Social Media is Cheap
    Time ≠ Money
    Enough Time from the Right People
    Future Resourcing?
    CEO, CFO, CTO, CMO … CSMO?
    Source: practition^r
  • 13. Review of Plan Anatomy
    With Planning:
    Source: puliarf
  • 14. Review of Plan Anatomy
    Without Planning (let’s be honest):
    Source: NMSA.org.au
  • 15. Review of Plan Anatomy
    Research
    Messaging
    Tactics
    Measurement
    Strategies
    Objectives
    Resources
  • 16. Key Elements
    Active & Ongoing Listening
    Flexibility: Count on Change
    Relationships Over Revenue
    Not a Game of Follow the Leader
    Rather You Are Building the Playground
  • 17. Questions?
    Twitter Hashtag:
    #SMAZ
    LinkedIn Group:
    http://budurl.com/smaz
    More Info (archives, video, next event details):
    SocialMediaAZ.org
  • 18. Gee, Thanks.
    Mike Corak
    mikec@offmadisonave.com
    480.505.4553
    @mikecorak
    linkedin.com/in/mikecorak
    Chris Sietsema
    chris@offmadisonave.com
    480.505.4529
    @sietsema
    linkedin.com/in/sietsema

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