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Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
Social Media Plan Anatomy
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Social Media Plan Anatomy

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A failure to plan is a plan for failure. Learn how to develop a sound social media plan that can be properly utilized, modified and measured. Have a clear road map, gain an understanding of your …

A failure to plan is a plan for failure. Learn how to develop a sound social media plan that can be properly utilized, modified and measured. Have a clear road map, gain an understanding of your audience(s) and build a business case for social media within your organization. Presented at Social Media for Business Event in Tempe, AZ on August 20, 2009.

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  • 1. The Anatomy of a Social Media Plan<br />Presented by: <br />Mike Corak & Chris Sietsema<br />8.20.09<br />
  • 2. Quick Intro<br />Mike Corak<br />Chris Sietsema<br />not to scale<br />
  • 3. Don’t Forget<br />Twitter Hashtag:<br /> #SMAZ<br />LinkedIn Group: <br />http://budurl.com/smaz <br />More Info (archives, video, next event details):<br />SocialMediaAZ.org<br />
  • 4. Planning Starts with Homework<br />Listening<br />Competitive Analysis<br />
  • 5. Planning Starts with Homework<br />John Q. Customer<br />
  • 6. Objectives<br />Aligned with Business Objectives<br />Consider Campaign Type<br />Community Relations/<br />Customer Service<br />Influencer/ Media Relations & Engagement<br />General Awareness, Event Promotion, ROI<br />
  • 7. Your Message<br />Consistency with Brand / Other Mediums<br />A Reflection of Audience Interests<br />Opportunity Unveiled by Listening<br />Source: VikaValter<br />
  • 8. Becoming Familiar with Tactics<br />What is Feasible with Each?<br />Selecting the Right Tool<br />Align Tactics with Objectives<br />
  • 9. Connecting the Dots<br />S<br />T<br />R<br />A<br />T<br />E<br />G<br />Y<br />Sample Objectives<br />Grow <br />Awareness<br />Customer Service<br />Engage New<br />Audiences<br />
  • 10. Connecting the Dots<br />Encourage Interaction, Activity, Play<br />Creative Engagement<br />Your Message, Your Way : <br />Your Social Thumbprint<br />
  • 11. Measurement<br />Pure Numbers<br />Followers / Fans<br />Engagement<br />Web Analytics<br />Site Traffic<br />Sales / Leads<br />Sentiment<br />Positive <br />Negative<br />Neutral<br />Source: Nick Sayers<br />
  • 12. Resources<br />Common Fallacy: <br />Social Media is Cheap<br />Time ≠ Money<br />Enough Time from the Right People<br />Future Resourcing? <br />CEO, CFO, CTO, CMO … CSMO?<br />Source: practition^r<br />
  • 13. Review of Plan Anatomy<br />With Planning: <br />Source: puliarf<br />
  • 14. Review of Plan Anatomy<br />Without Planning (let’s be honest): <br />Source: NMSA.org.au<br />
  • 15. Review of Plan Anatomy<br />Research<br />Messaging<br />Tactics<br />Measurement<br />Strategies<br />Objectives<br />Resources<br />
  • 16. Key Elements<br />Active & Ongoing Listening<br />Flexibility: Count on Change<br />Relationships Over Revenue<br />Not a Game of Follow the Leader<br />Rather You Are Building the Playground<br />
  • 17. Questions?<br />Twitter Hashtag:<br /> #SMAZ<br />LinkedIn Group: <br />http://budurl.com/smaz <br />More Info (archives, video, next event details):<br />SocialMediaAZ.org<br />
  • 18. Gee, Thanks.<br />Mike Corak<br />mikec@offmadisonave.com<br />480.505.4553<br />@mikecorak<br />linkedin.com/in/mikecorak<br />Chris Sietsema<br />chris@offmadisonave.com<br />480.505.4529<br />@sietsema<br />linkedin.com/in/sietsema<br />

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