Social Media for NonProfits
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Social Media for NonProfits

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This presentation was given to the Phoenix Chapter of IABC on April 29, 2010. The content discusses business uses of social media, imperatives for nonprofits, creating a plan, popular tools and ...

This presentation was given to the Phoenix Chapter of IABC on April 29, 2010. The content discusses business uses of social media, imperatives for nonprofits, creating a plan, popular tools and potential pitfalls for social media programs.

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Social Media for NonProfits Social Media for NonProfits Presentation Transcript

  • Social Media for NonProfits IABC Phoenix Chris Sietsema April 29, 2010
  •  
  • Who Is Active in Social Media Now? 73% 56% 49% Idealware Survey – February 2010
  • Different Tools
  • A Business Utility
  • Customer Service
  • Market Research
  • Awareness & Revenue
  •  
  • “ If a story is not about the hearer he will not listen. And here I make a rule – a great and interesting story is about everyone or it will not last.” - John Steinbeck
  • Be Specific
  • Make Everything…
    • Share
    • Give
    • Contribute
    google.com/nonprofits
  •  
  • Survey the Landscape
  • Handout 7 Important Questions
  • Connecting the Dots Grow Awareness Customer Service Engage New Audiences Sample Objectives
  • What People Want
    • Fun / Play
    • Information
    • Relationships
    • Opportunities to Share
  • A Barter System
    • Entertain
    • Educate & Enlighten
    • Invite & Say “Thank You”
    • Ask Questions
  • Conversations ∞ Content
  •  
  •  
    • Stick to Your Plan
    • The “Parachute” Rule
    • Adopt a Schedule
    • Follow Accordingly
    • Segment With Lists
    • Reply & ReTweet
    • “ Thank You” DMs
    • Use Event #hashtags
    • Advanced Search
    • Start a LinkedIn Group
      • 159 “Arizona” Non-Profit Groups
    • Post a Question
    • Build a Channel
    • Get Volunteers
    • Optimize for Search
    • Integrate
    • Take Advantage:
    • YouTube.com/NonProfits
  • Other Notable Venues
  • Blogging
  • Lack of Confidence
  • Lack of Content
  • Lack of Resources
  • Lack of Personality
  • Poor Measurement
  • Social Media Analytics
  • Questions?
    • Chris Sietsema
    • Teach to Fish Digital
    • [email_address]
    • 480.389.5435
    • linkedin.com/in/sietsema
    • Twitter: @sietsema
    • slideshare.net/sietsema
  • Slide-ography
    • Slides 3 & 9 – Idealware Survey: Using Social Media to Meet NonProfit Goals (February, 2010)
    • Slide 11 – John Steinbeck , LIFE Magazine 1937. Photographer: Peter Stackpole
    • Slide 12 – You have to pick one from Florian on Flickr Creative Commons
    • Slide 13 – easy from Bob Rosenbaum on Flickr Creative Commons
    • Slides 11-13 – derived from Jason Falls’ post, Three Keys to NonProfit Social Media Success
    • Slide 18 – I wanna hold your hand from batega on Flickr Creative Commons
    • Slide 25 – A Sunday Afternoon on the Island of La Grande Jatte – 1884 by George Seurat
    • Slide 33 – Scared from Capture Queen on Flickr Creative Commons
    • Slide 34 – Takir Desert from flydime on Flickr Creative Commons
    • Slide 35 – Time is Money from praction^r on Flickr Creative Commons
    • Slide 36 – Green Man from www.theindychannel.com
    • Slide 37 – My wife’s lame bell collection