Social Media for NonProfits

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This presentation was given to the Phoenix Chapter of IABC on April 29, 2010. The content discusses business uses of social media, imperatives for nonprofits, creating a plan, popular tools and potential pitfalls for social media programs.

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  • What makes you different? How are you unique? How do you make a difference? How should I? Have a face. Embrace play.
  • How can I help? How can I get involved? With whom should I share this?
  • Social Media for NonProfits

    1. 1. Social Media for NonProfits IABC Phoenix Chris Sietsema April 29, 2010
    2. 3. Who Is Active in Social Media Now? 73% 56% 49% Idealware Survey – February 2010
    3. 4. Different Tools
    4. 5.
    5. 6. A Business Utility
    6. 7. Customer Service
    7. 8. Market Research
    8. 9. Awareness & Revenue
    9. 11. “ If a story is not about the hearer he will not listen. And here I make a rule – a great and interesting story is about everyone or it will not last.” - John Steinbeck
    10. 12. Be Specific
    11. 13. Make Everything… <ul><li>Share </li></ul><ul><li>Give </li></ul><ul><li>Contribute </li></ul>google.com/nonprofits
    12. 15. Survey the Landscape
    13. 16. Handout 7 Important Questions
    14. 17. Connecting the Dots Grow Awareness Customer Service Engage New Audiences Sample Objectives
    15. 18. What People Want <ul><li>Fun / Play </li></ul><ul><li>Information </li></ul><ul><li>Relationships </li></ul><ul><li>Opportunities to Share </li></ul>
    16. 19. A Barter System <ul><li>Entertain </li></ul><ul><li>Educate & Enlighten </li></ul><ul><li>Invite & Say “Thank You” </li></ul><ul><li>Ask Questions </li></ul>
    17. 20. Conversations ∞ Content
    18. 22.
    19. 23.
    20. 24.
    21. 26. <ul><li>Stick to Your Plan </li></ul><ul><li>The “Parachute” Rule </li></ul><ul><li>Adopt a Schedule </li></ul><ul><li>Follow Accordingly </li></ul><ul><li>Segment With Lists </li></ul><ul><li>Reply & ReTweet </li></ul><ul><li>“ Thank You” DMs </li></ul><ul><li>Use Event #hashtags </li></ul>
    22. 27.
    23. 28. <ul><li>Advanced Search </li></ul><ul><li>Start a LinkedIn Group </li></ul><ul><ul><li>159 “Arizona” Non-Profit Groups </li></ul></ul><ul><li>Post a Question </li></ul>
    24. 29. <ul><li>Build a Channel </li></ul><ul><li>Get Volunteers </li></ul><ul><li>Optimize for Search </li></ul><ul><li>Integrate </li></ul><ul><li>Take Advantage: </li></ul><ul><li>YouTube.com/NonProfits </li></ul>
    25. 30. Other Notable Venues
    26. 31. Blogging
    27. 32.
    28. 33. Lack of Confidence
    29. 34. Lack of Content
    30. 35. Lack of Resources
    31. 36. Lack of Personality
    32. 37. Poor Measurement
    33. 38. Social Media Analytics
    34. 39. Questions? <ul><li>Chris Sietsema </li></ul><ul><li>Teach to Fish Digital </li></ul><ul><li>[email_address] </li></ul><ul><li>480.389.5435 </li></ul><ul><li>linkedin.com/in/sietsema </li></ul><ul><li>Twitter: @sietsema </li></ul><ul><li>slideshare.net/sietsema </li></ul>
    35. 40. Slide-ography <ul><li>Slides 3 & 9 – Idealware Survey: Using Social Media to Meet NonProfit Goals (February, 2010) </li></ul><ul><li>Slide 11 – John Steinbeck , LIFE Magazine 1937. Photographer: Peter Stackpole </li></ul><ul><li>Slide 12 – You have to pick one from Florian on Flickr Creative Commons </li></ul><ul><li>Slide 13 – easy from Bob Rosenbaum on Flickr Creative Commons </li></ul><ul><li>Slides 11-13 – derived from Jason Falls’ post, Three Keys to NonProfit Social Media Success </li></ul><ul><li>Slide 18 – I wanna hold your hand from batega on Flickr Creative Commons </li></ul><ul><li>Slide 25 – A Sunday Afternoon on the Island of La Grande Jatte – 1884 by George Seurat </li></ul><ul><li>Slide 33 – Scared from Capture Queen on Flickr Creative Commons </li></ul><ul><li>Slide 34 – Takir Desert from flydime on Flickr Creative Commons </li></ul><ul><li>Slide 35 – Time is Money from praction^r on Flickr Creative Commons </li></ul><ul><li>Slide 36 – Green Man from www.theindychannel.com </li></ul><ul><li>Slide 37 – My wife’s lame bell collection </li></ul>

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