Chris Sietsema Director of Interactive Marketing Social Media for Lead Generation

Lead Generation – Traditional Tactics

Lead Generation – Traditional Tactics

Social Media Tenets

Social Media Venues

Social Media Venues vs.

Facebook About Facebook Promote Events Share Photos & Video Feature Specials & Programs Communicate with Fans Share & Elicit Content 175 million active user base 52,500,000 in the United States

About Facebook

Promote Events

Share Photos & Video

Feature Specials & Programs

Communicate with Fans

Share & Elicit Content

175 million active user base

52,500,000 in the United States

Facebook Usage Still skews younger, but largest rate of growth is with persons 35+

Still skews younger, but largest rate of growth is with persons 35+

Facebook Opportunities

Facebook Opportunities

Twitter About Twitter A Microblogging Platform 140 Characters of Fury Observations, Views, News Communication bits at a time Primary Uses for Business Customer Service Product/Service/Program Introductions Outreach & Alerts Sunday Afternoon on the Island of La Grande Jatte Georges-Pierre Seurat

About Twitter

A Microblogging Platform

140 Characters of Fury

Observations, Views, News

Communication bits at a time

Primary Uses for Business

Customer Service

Product/Service/Program

Introductions

Outreach & Alerts

Twitter Twends Massive Traffic Incline 80% of accounts have less than 10 followers

Massive Traffic Incline

80% of accounts have less than 10 followers

Twitter Opportunities Reference Other Content Following Based on Influence Based on Relevance Twitter Search & Feeds

Reference Other Content

Following

Based on Influence

Based on Relevance

Twitter Search & Feeds

Twitter Opportunities

LinkedIn About LinkedIn Your Digital Rolodex The “business” side of you 43 Million Members Excellent B2B Database Primary Uses for Business Meet New People Browse Your Connections’ Connections Share Content, Status Answer & Ask Questions Join, Participate in & Start Groups

About LinkedIn

Your Digital Rolodex

The “business” side of you

43 Million Members

Excellent B2B Database

Primary Uses for Business

Meet New People

Browse Your Connections’ Connections

Share Content, Status

Answer & Ask Questions

Join, Participate in & Start Groups

Anatomy of a LinkedIn Profile

LinkedIn Growth 22 Ways to Dominate http://tr.im/siz0

22 Ways to Dominate

http://tr.im/siz0

How to Generate Leads with Social Media ABC

ABC

How to Generate Leads with Social Media Listen (err..rather Eavesdrop) Frame Messaging Create Opportunities for Contact (Content) Identify Other Influencers Make an Invitation

Listen (err..rather Eavesdrop)

Frame Messaging

Create Opportunities for Contact (Content)

Identify Other Influencers

Make an Invitation

How to Generate Leads with Social Media Rally the Troops Engage Those Already in Your Camp

Rally the Troops

Engage Those Already in Your Camp

Creative Engagement

Creative Engagement 60 Fans  1019 Fans in 3 weeks

Creative Engagement

Time & Resources Common Misconception: “Social Media is Inexpensive”

Common Misconception: “Social Media is Inexpensive”

Measurement Activity Followers / Fans / Connections Comments, Posts, Mentions Sentiment Site Traffic Overall Site Traffic Specific Pages Spikes with Social Media Activity Real ROI Sales Leads

Activity

Followers / Fans / Connections

Comments, Posts, Mentions

Sentiment

Site Traffic

Overall Site Traffic

Specific Pages

Spikes with Social Media Activity

Real ROI

Sales

Leads

Next Steps Recommended Clarify Your Existing Social Media Presence/Status Confirm Core Messages & Communication Guidelines Create Sample Content Outline a Sample Campaign Define / Assign Internal Resources & Roles Create Social Media Profiles Only Those to Which You Can Dedicate Resources Develop Posting Schedule & Checklist Setup Social Media Monitoring Account Keep On Keeping On

Recommended

Clarify Your Existing Social Media Presence/Status

Confirm Core Messages & Communication Guidelines

Create Sample Content

Outline a Sample Campaign

Define / Assign Internal Resources & Roles

Create Social Media Profiles

Only Those to Which You Can Dedicate Resources

Develop Posting Schedule & Checklist

Setup Social Media Monitoring Account

Keep On Keeping On

Questions? Chris Sietsema Director, Interactive Marketing [email_address] 480.505.4529 linkedin.com/in/sietsema Twitter: @sietsema