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Paid Search Match Types
Paid Search Match Types
Paid Search Match Types
Paid Search Match Types
Paid Search Match Types
Paid Search Match Types
Paid Search Match Types
Paid Search Match Types
Paid Search Match Types
Paid Search Match Types
Paid Search Match Types
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Paid Search Match Types

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Description of match types from Google Adwords. Additional information at http://teachtofishdigital.com

Description of match types from Google Adwords. Additional information at http://teachtofishdigital.com

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  • 1. Google Adwords Match Types
  • 2. Paid Search Keywords . Ads Landing Pages 2
  • 3. Google Grants• Paid search stipend available to 501(c)(3) organizations• Restrictions – $10,000 monthly (or $330 per day) – Maximum CPC of $1.00 – Keyword Campaigns only – Text Ads only – Ads only appear on Google.com 3
  • 4. Match Types Example: tampa food bank 4
  • 5. Broad Match• tampa food bank – Show ad if any word in the phrase is searched• Broad Match will show: – tampa food bank – tampa food truck – tampa toy store – food in tampa – tampa bank 5
  • 6. Phrase Match• “tampa food bank” – Show ad when the phrase and close variants are searched• Phrase Match will show: – tampa food bank – tampa food bank directions – tampa food bank donations – tampa bay food bank – south tampa food bank 6
  • 7. Exact Match• [tampa food bank] – Show ad only when the phrase is searched• Exact Match will show: – tampa food bank 7
  • 8. Modified Broad Match• tampa +food +bank – Show ad when words noted with a “+” are searched• Modified Broad Match will show: – tampa food bank – clearwater food bank – food bank volunteering – food bank locator – food bank of florida 8
  • 9. Match Types Broad Match Modified +Broad +Match “Phrase Match” [Exact Match] 9
  • 10. Applying Match Types• Augment Existing Keyword List – Implement Match Types• Utilize Jumbo Keyword – Applies match types – http://jumbokeyword.com 10
  • 11. Thank You • Chris Sietsema • chris@teachtofishdigital.co m • 480.570.1636 11

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