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Integrating Social Media
 

Integrating Social Media

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Thoughts on integrating social media into the marketing mix, selecting the right people to manage your social media campaigns and defining roles pertaining to social within an organization. Presented ...

Thoughts on integrating social media into the marketing mix, selecting the right people to manage your social media campaigns and defining roles pertaining to social within an organization. Presented to NAMP on 10/6/09.

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    Integrating Social Media Integrating Social Media Presentation Transcript

    • Chris Sietsema Mighty Interactive Social Media Integration
    • Traditional Marketing Mix
    • Enter Social Media
    • Sample Marketing Mix Attraction Conversion Retention Search Engines Relevant Web Sites Email Marketing Social Media Social Media
    • Social Media & Real Life Events
    • Social Media & Advertising
    • Social Media & Search Marketing Blog YouTube Blog
    • Social Media & Media Relations
    • Social Media & Email Marketing
    • Choosing Your Organization’s “Face”
      • Aging Core Demographic
      • More Emphasis on Digital Content
      • Strong Customer Interest in Photography, Events, & Arizona Outdoors
    • Choosing Your Organization’s “Face”
      • Arizona Highways = Robert & Kelly
    • Resource Allocation
      • Common Misconception: “Social Media is Inexpensive”
      Source: practition^r
    • Resource Allocation
      • Common Misconception: “Social Media is Inexpensive”
      Source: eflon
    • The Right People Passion Time Knowledge Love It. Learn It. Leverage It. 
    • Integrating Social Media
      • Social Media and…
        • Your Marketing / PR Staff
        • Your Customer Service Team
        • Your Web / Technology Team
        • Your Senior Management Team
        • Other Staff, Subject Matter Experts
      Source: eflon
    • Integrating Social Media Source: jordanfischer
    • Integrating Social Media
      • Your Marketing / PR Staff
        • Develop the Plan
        • Coordinate Goals & Strategy
        • Maintain Message Integrity
      Source: chrisbb
    • Integrating Social Media
      • Your Customer Service Team
        • Answer Questions
        • Solve Problems
        • Provide Proactive Alerts
      Source: SecondPrint
    • Integrating Social Media
      • Your Web Technology Team
        • Production (Tools & Apps)
          • Contests, iPhone Apps, Games
        • Reference Social Media Outposts
        • Fulfill Social Media Promises
          • Deeper, More Detailed Information
      Source: surprise truck
    • Integrating Social Media
      • Your Senior Management Team
        • Give It Up
        • Provide Content
        • Be Present
      Source: striatic
      • Lack of Confidence
      • Lack of Content
      • Lack of Consistency
      Enemies of Social Media Success Source: bruce turner
    • One Hand Feeds The Other
      • The Organization & Social Media
      Social Media Organization - Behind the Scenes - Human Element - New Programs Message Feedback - Promotion Results - New Relationships -
    • Key Elements
      • Relationships before revenue
      • People will support that which they help to create
      • This is not a game of follow the leader.
        • Rather, you are building the playground