Chris Sietsema Mighty Interactive Social Media Integration

Traditional Marketing Mix

Enter Social Media

Sample Marketing Mix Attraction Conversion Retention Search Engines Relevant Web Sites Email Marketing Social Media Social Media

Social Media & Real Life Events

Social Media & Advertising

Social Media & Search Marketing Blog YouTube Blog

Social Media & Media Relations

Social Media & Email Marketing

Choosing Your Organization’s “Face” Aging Core Demographic More Emphasis on Digital Content Strong Customer Interest in Photography, Events, & Arizona Outdoors

Aging Core Demographic

More Emphasis on Digital Content

Strong Customer Interest in Photography, Events, & Arizona Outdoors

Choosing Your Organization’s “Face” Arizona Highways = Robert & Kelly

Arizona Highways = Robert & Kelly

Resource Allocation Common Misconception: “Social Media is Inexpensive” Source: practition^r

Common Misconception: “Social Media is Inexpensive”

Resource Allocation Common Misconception: “Social Media is Inexpensive” Source: eflon

Common Misconception: “Social Media is Inexpensive”

The Right People Passion Time Knowledge Love It. Learn It. Leverage It. 

Integrating Social Media Social Media and… Your Marketing / PR Staff Your Customer Service Team Your Web / Technology Team Your Senior Management Team Other Staff, Subject Matter Experts Source: eflon

Social Media and…

Your Marketing / PR Staff

Your Customer Service Team

Your Web / Technology Team

Your Senior Management Team

Other Staff, Subject Matter Experts

Integrating Social Media Source: jordanfischer

Integrating Social Media Your Marketing / PR Staff Develop the Plan Coordinate Goals & Strategy Maintain Message Integrity Source: chrisbb

Your Marketing / PR Staff

Develop the Plan

Coordinate Goals & Strategy

Maintain Message Integrity

Integrating Social Media Your Customer Service Team Answer Questions Solve Problems Provide Proactive Alerts Source: SecondPrint

Your Customer Service Team

Answer Questions

Solve Problems

Provide Proactive Alerts

Integrating Social Media Your Web Technology Team Production (Tools & Apps) Contests, iPhone Apps, Games Reference Social Media Outposts Fulfill Social Media Promises Deeper, More Detailed Information Source: surprise truck

Your Web Technology Team

Production (Tools & Apps)

Contests, iPhone Apps, Games

Reference Social Media Outposts

Fulfill Social Media Promises

Deeper, More Detailed Information

Integrating Social Media Your Senior Management Team Give It Up Provide Content Be Present Source: striatic

Your Senior Management Team

Give It Up

Provide Content

Be Present

Lack of Confidence Lack of Content Lack of Consistency Enemies of Social Media Success Source: bruce turner

Lack of Confidence

Lack of Content

Lack of Consistency

One Hand Feeds The Other The Organization & Social Media Social Media Organization - Behind the Scenes - Human Element - New Programs Message Feedback - Promotion Results - New Relationships -

The Organization & Social Media

Key Elements Relationships before revenue People will support that which they help to create This is not a game of follow the leader. Rather, you are building the playground

Relationships before revenue

People will support that which they help to create

This is not a game of follow the leader.

Rather, you are building the playground