EMAIL in an Increasingly
MOBILE and SOCIAL World
September 19, 2013
AZIMA
RELAX
SLIDESHARE.NET/SIETSEMA
READ UP
THE EMAIL EMAIL.COM
@SIETSEMA / LISTS / EMAIL
WHO ARE YOU?
A BUNCH OF TOOLS
I’M NOT IN THE BUSINESS OF TOOL SHOPPING.
I’M IN THE BUSINESS OF MAKING BETTER CRAFTSMEN.
IDKBICFO
ALSO, I’M NOT A WIZARD.
YOUR QUESTIONS
ABCD
IMAGES IN EMAIL
FROM:
SUBJECT:
Arizona Cardinals
Enter for Your Chance to Win
Super Bowl XLVII Tickets
IMAGES IN EMAIL
IMAGES IN EMAIL
IMAGES IN EMAIL
FROM:
SUBJECT:
Blue Nile
Jewelry to Complement Your
Previous Purchase
IMAGES IN EMAIL
IMAGES IN EMAIL
IMAGES IN EMAIL
FROM:
SUBJECT:
Frederick’s of Hollywood Stores
Don’t miss out on our best
deals.
TO: My Lady :))
IMAGES IN EMAIL
IMAGES IN EMAIL
IMAGES IN EMAIL
IMAGES IN EMAIL
HOLY MOBILE
SOURCE: LITMUS - September 2013
47% OF EMAILS
ARE OPENED ON A
MOBILE DEVICE
HOLY MOBILE
SOURCE: LITMUS - September 2013
OUR CHALLENGE
ADAPT OR DIE
SOURCE: BLUE HORNET - March 2013
80% DELETE EMAILS
THAT DO NOT “LOOK
GOOD” ON MOBILE
THIS DOESN’T COUNT
THIS DOESN’T COUNT
#GROSS
MOBILE EMAIL
SKINNY
SCALEABLE
RESPONSIVE3
MOBILE AWARE
SKINNY
CRUCIAL vs
EXPENDABLE
MOBILE AWARE
SKINNY
SINGLE COLUMN
MINIMALIST
MOBILE AWARE
SCALEABLE
SPACIOUS
LARGE BUTTONS
LARGE TYPE
MOBILE AWARE
SINGLE COLUMN
LARGE BUTTONS
VERTICAL SCROLL
JPEGMINI.COM
ONE SHOT DEAL
SOURCE: KNOTICE - February 2013
AFTER INITIAL OPEN,
ONLY 2% WILL REOPEN
ON ANOTHER DEVICE
RESPONSIVE
RESPONSIVE
RESPONSIVE
RESPONSIVE
@MEDIA QUERY
IF THE EMAIL DISPLAYS ON A THIN AND NARROW SCREEN,
THEN MAKE THAT EMAIL THIN AND NARROW
A LITTLE CASE STUDY
FOR YOU TO KEEP
TEACHTOFISHDIGITAL.COM/thankyouazima
@MEDIA QUERY
<style type=”text/css”>
@media screen and (max-width: 600px){
*[class].hide{ display:none !important;}
*[clas...
MAILUP.COM
THEMEFOREST.COM
RIGHT FOR YOU?
SOURCE: STYLE CAMPAIGN - October 2012
EMAIL CLIENT HELL
EMAIL CLIENT HELLhttp://goo.gl/5wSs9T
GIRLS WEEKEND
LIVECLICKER.COM
DESIGN PREVIEWS
SOCIAL & EMAIL
EMAIL SOCIALCUSTOMER
SO HAPPY TOGETHER
SOCIAL IN EMAIL
EMAIL IN SOCIAL
EMAIL & SOCIAL3
SOCIAL IN EMAIL
SOCIAL IN EMAIL
SOCIAL IN EMAIL
SOCIAL IN EMAIL
SOCIAL IN EMAIL
SOCIAL IN EMAIL
CONTENTCTRL.COM
FANCENTRIC
LOOKBOOKHQ.COM
EMAIL IN SOCIAL
EMAIL IN SOCIAL
EMAIL IN SOCIAL
EMAIL IN SOCIAL
EMAIL IN SOCIAL
EMAIL IN SOCIAL
EMAIL IN SOCIAL
EMAIL IN SOCIAL
SOCIALTOASTER.COM
EMAIL AND SOCIAL
ZUUMSOCIAL.COM
JANRAIN.COM
FORGOT PASSWORD?
SOURCE: GIGYA - August 2013
AVERAGE USER:
28 DIFFERENT ACCOUNTS,
8 DIFFERENT PASSWORDS
SOCIAL SIGN IN
SOCIAL SIGN IN
PRIVACY CONCERNS
SOURCE: GIGYA - December 2012
“I WON’T USE SOCIAL SIGN IN BECAUSE:
40%
41%
49%I PREFER NOT TO SHARE MY PE...
FULLCONTACT.COM
A DECENT PROGRAM?
EMPATHY
EXPECTATIONS
FAILURE3
“We’ve been so busy keepin’ up with the Jones.
Four car garage and we’re still buildin’ on.
Maybe it’s time we got back to...
“If I had 8 hours to chop down a tree,
I would spend 6 sharpening my ax.”
- Abraham Lincoln
EXPECTATIONS
“We don’t make mistakes.
We make happy little accidents.”
- Bob Ross
FAILURE
SMALL BITES, OK?
TEACHTOFISHDIGITAL.COM
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Email in an Increasingly Mobile and Social World

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Thoughts on approaches to mobile email and how to integrate social and email practices. Presented to Arizona Interactive Marketing Association on September 19, 2013 by Chris Sietsema (@sietsema).

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Email in an Increasingly Mobile and Social World

  1. 1. EMAIL in an Increasingly MOBILE and SOCIAL World September 19, 2013 AZIMA
  2. 2. RELAX SLIDESHARE.NET/SIETSEMA
  3. 3. READ UP THE EMAIL EMAIL.COM @SIETSEMA / LISTS / EMAIL
  4. 4. WHO ARE YOU?
  5. 5. A BUNCH OF TOOLS I’M NOT IN THE BUSINESS OF TOOL SHOPPING. I’M IN THE BUSINESS OF MAKING BETTER CRAFTSMEN.
  6. 6. IDKBICFO ALSO, I’M NOT A WIZARD.
  7. 7. YOUR QUESTIONS ABCD
  8. 8. IMAGES IN EMAIL FROM: SUBJECT: Arizona Cardinals Enter for Your Chance to Win Super Bowl XLVII Tickets
  9. 9. IMAGES IN EMAIL
  10. 10. IMAGES IN EMAIL
  11. 11. IMAGES IN EMAIL FROM: SUBJECT: Blue Nile Jewelry to Complement Your Previous Purchase
  12. 12. IMAGES IN EMAIL
  13. 13. IMAGES IN EMAIL
  14. 14. IMAGES IN EMAIL FROM: SUBJECT: Frederick’s of Hollywood Stores Don’t miss out on our best deals. TO: My Lady :))
  15. 15. IMAGES IN EMAIL
  16. 16. IMAGES IN EMAIL
  17. 17. IMAGES IN EMAIL
  18. 18. IMAGES IN EMAIL
  19. 19. HOLY MOBILE SOURCE: LITMUS - September 2013 47% OF EMAILS ARE OPENED ON A MOBILE DEVICE
  20. 20. HOLY MOBILE SOURCE: LITMUS - September 2013
  21. 21. OUR CHALLENGE
  22. 22. ADAPT OR DIE SOURCE: BLUE HORNET - March 2013 80% DELETE EMAILS THAT DO NOT “LOOK GOOD” ON MOBILE
  23. 23. THIS DOESN’T COUNT
  24. 24. THIS DOESN’T COUNT #GROSS
  25. 25. MOBILE EMAIL SKINNY SCALEABLE RESPONSIVE3
  26. 26. MOBILE AWARE SKINNY CRUCIAL vs EXPENDABLE
  27. 27. MOBILE AWARE SKINNY SINGLE COLUMN MINIMALIST
  28. 28. MOBILE AWARE SCALEABLE SPACIOUS LARGE BUTTONS LARGE TYPE
  29. 29. MOBILE AWARE SINGLE COLUMN LARGE BUTTONS VERTICAL SCROLL
  30. 30. JPEGMINI.COM
  31. 31. ONE SHOT DEAL SOURCE: KNOTICE - February 2013 AFTER INITIAL OPEN, ONLY 2% WILL REOPEN ON ANOTHER DEVICE
  32. 32. RESPONSIVE
  33. 33. RESPONSIVE
  34. 34. RESPONSIVE
  35. 35. RESPONSIVE
  36. 36. @MEDIA QUERY IF THE EMAIL DISPLAYS ON A THIN AND NARROW SCREEN, THEN MAKE THAT EMAIL THIN AND NARROW
  37. 37. A LITTLE CASE STUDY
  38. 38. FOR YOU TO KEEP TEACHTOFISHDIGITAL.COM/thankyouazima
  39. 39. @MEDIA QUERY <style type=”text/css”> @media screen and (max-width: 600px){ *[class].hide{ display:none !important;} *[class].blockwrap{ display:block !important;} *[class].width320{ width:320px !important;} *[class].padding5{ padding:5px !important;} } </style> <td width=”600” class=”width320”>
  40. 40. MAILUP.COM
  41. 41. THEMEFOREST.COM
  42. 42. RIGHT FOR YOU? SOURCE: STYLE CAMPAIGN - October 2012
  43. 43. EMAIL CLIENT HELL
  44. 44. EMAIL CLIENT HELLhttp://goo.gl/5wSs9T
  45. 45. GIRLS WEEKEND
  46. 46. LIVECLICKER.COM
  47. 47. DESIGN PREVIEWS
  48. 48. SOCIAL & EMAIL EMAIL SOCIALCUSTOMER
  49. 49. SO HAPPY TOGETHER SOCIAL IN EMAIL EMAIL IN SOCIAL EMAIL & SOCIAL3
  50. 50. SOCIAL IN EMAIL
  51. 51. SOCIAL IN EMAIL
  52. 52. SOCIAL IN EMAIL
  53. 53. SOCIAL IN EMAIL
  54. 54. SOCIAL IN EMAIL
  55. 55. SOCIAL IN EMAIL
  56. 56. CONTENTCTRL.COM FANCENTRIC
  57. 57. LOOKBOOKHQ.COM
  58. 58. EMAIL IN SOCIAL
  59. 59. EMAIL IN SOCIAL
  60. 60. EMAIL IN SOCIAL
  61. 61. EMAIL IN SOCIAL
  62. 62. EMAIL IN SOCIAL
  63. 63. EMAIL IN SOCIAL
  64. 64. EMAIL IN SOCIAL
  65. 65. EMAIL IN SOCIAL
  66. 66. SOCIALTOASTER.COM
  67. 67. EMAIL AND SOCIAL
  68. 68. ZUUMSOCIAL.COM
  69. 69. JANRAIN.COM
  70. 70. FORGOT PASSWORD? SOURCE: GIGYA - August 2013 AVERAGE USER: 28 DIFFERENT ACCOUNTS, 8 DIFFERENT PASSWORDS
  71. 71. SOCIAL SIGN IN
  72. 72. SOCIAL SIGN IN
  73. 73. PRIVACY CONCERNS SOURCE: GIGYA - December 2012 “I WON’T USE SOCIAL SIGN IN BECAUSE: 40% 41% 49%I PREFER NOT TO SHARE MY PERSONAL INFO.” I DON’T WANT MY ACTIVITY SHARED.” I DON’T KNOW HOW IT WILL BE USED.”
  74. 74. FULLCONTACT.COM
  75. 75. A DECENT PROGRAM? EMPATHY EXPECTATIONS FAILURE3
  76. 76. “We’ve been so busy keepin’ up with the Jones. Four car garage and we’re still buildin’ on. Maybe it’s time we got back to the basics of Love.” - Waylon Jennings EMPATHY
  77. 77. “If I had 8 hours to chop down a tree, I would spend 6 sharpening my ax.” - Abraham Lincoln EXPECTATIONS
  78. 78. “We don’t make mistakes. We make happy little accidents.” - Bob Ross FAILURE
  79. 79. SMALL BITES, OK?
  80. 80. TEACHTOFISHDIGITAL.COM
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