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Email in an Increasingly Mobile and Social World

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Thoughts on approaches to mobile email and how to integrate social and email practices. Presented to Arizona Interactive Marketing Association on September 19, 2013 by Chris Sietsema (@sietsema).

Thoughts on approaches to mobile email and how to integrate social and email practices. Presented to Arizona Interactive Marketing Association on September 19, 2013 by Chris Sietsema (@sietsema).

Published in: Business, Technology
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  • 1. EMAIL in an Increasingly MOBILE and SOCIAL World September 19, 2013 AZIMA
  • 2. RELAX SLIDESHARE.NET/SIETSEMA
  • 3. READ UP THE EMAIL EMAIL.COM @SIETSEMA / LISTS / EMAIL
  • 4. WHO ARE YOU?
  • 5. A BUNCH OF TOOLS I’M NOT IN THE BUSINESS OF TOOL SHOPPING. I’M IN THE BUSINESS OF MAKING BETTER CRAFTSMEN.
  • 6. IDKBICFO ALSO, I’M NOT A WIZARD.
  • 7. YOUR QUESTIONS ABCD
  • 8. IMAGES IN EMAIL FROM: SUBJECT: Arizona Cardinals Enter for Your Chance to Win Super Bowl XLVII Tickets
  • 9. IMAGES IN EMAIL
  • 10. IMAGES IN EMAIL
  • 11. IMAGES IN EMAIL FROM: SUBJECT: Blue Nile Jewelry to Complement Your Previous Purchase
  • 12. IMAGES IN EMAIL
  • 13. IMAGES IN EMAIL
  • 14. IMAGES IN EMAIL FROM: SUBJECT: Frederick’s of Hollywood Stores Don’t miss out on our best deals. TO: My Lady :))
  • 15. IMAGES IN EMAIL
  • 16. IMAGES IN EMAIL
  • 17. IMAGES IN EMAIL
  • 18. IMAGES IN EMAIL
  • 19. HOLY MOBILE SOURCE: LITMUS - September 2013 47% OF EMAILS ARE OPENED ON A MOBILE DEVICE
  • 20. HOLY MOBILE SOURCE: LITMUS - September 2013
  • 21. OUR CHALLENGE
  • 22. ADAPT OR DIE SOURCE: BLUE HORNET - March 2013 80% DELETE EMAILS THAT DO NOT “LOOK GOOD” ON MOBILE
  • 23. THIS DOESN’T COUNT
  • 24. THIS DOESN’T COUNT #GROSS
  • 25. MOBILE EMAIL SKINNY SCALEABLE RESPONSIVE3
  • 26. MOBILE AWARE SKINNY CRUCIAL vs EXPENDABLE
  • 27. MOBILE AWARE SKINNY SINGLE COLUMN MINIMALIST
  • 28. MOBILE AWARE SCALEABLE SPACIOUS LARGE BUTTONS LARGE TYPE
  • 29. MOBILE AWARE SINGLE COLUMN LARGE BUTTONS VERTICAL SCROLL
  • 30. JPEGMINI.COM
  • 31. ONE SHOT DEAL SOURCE: KNOTICE - February 2013 AFTER INITIAL OPEN, ONLY 2% WILL REOPEN ON ANOTHER DEVICE
  • 32. RESPONSIVE
  • 33. RESPONSIVE
  • 34. RESPONSIVE
  • 35. RESPONSIVE
  • 36. @MEDIA QUERY IF THE EMAIL DISPLAYS ON A THIN AND NARROW SCREEN, THEN MAKE THAT EMAIL THIN AND NARROW
  • 37. A LITTLE CASE STUDY
  • 38. FOR YOU TO KEEP TEACHTOFISHDIGITAL.COM/thankyouazima
  • 39. @MEDIA QUERY <style type=”text/css”> @media screen and (max-width: 600px){ *[class].hide{ display:none !important;} *[class].blockwrap{ display:block !important;} *[class].width320{ width:320px !important;} *[class].padding5{ padding:5px !important;} } </style> <td width=”600” class=”width320”>
  • 40. MAILUP.COM
  • 41. THEMEFOREST.COM
  • 42. RIGHT FOR YOU? SOURCE: STYLE CAMPAIGN - October 2012
  • 43. EMAIL CLIENT HELL
  • 44. EMAIL CLIENT HELLhttp://goo.gl/5wSs9T
  • 45. GIRLS WEEKEND
  • 46. LIVECLICKER.COM
  • 47. DESIGN PREVIEWS
  • 48. SOCIAL & EMAIL EMAIL SOCIALCUSTOMER
  • 49. SO HAPPY TOGETHER SOCIAL IN EMAIL EMAIL IN SOCIAL EMAIL & SOCIAL3
  • 50. SOCIAL IN EMAIL
  • 51. SOCIAL IN EMAIL
  • 52. SOCIAL IN EMAIL
  • 53. SOCIAL IN EMAIL
  • 54. SOCIAL IN EMAIL
  • 55. SOCIAL IN EMAIL
  • 56. CONTENTCTRL.COM FANCENTRIC
  • 57. LOOKBOOKHQ.COM
  • 58. EMAIL IN SOCIAL
  • 59. EMAIL IN SOCIAL
  • 60. EMAIL IN SOCIAL
  • 61. EMAIL IN SOCIAL
  • 62. EMAIL IN SOCIAL
  • 63. EMAIL IN SOCIAL
  • 64. EMAIL IN SOCIAL
  • 65. EMAIL IN SOCIAL
  • 66. SOCIALTOASTER.COM
  • 67. EMAIL AND SOCIAL
  • 68. ZUUMSOCIAL.COM
  • 69. JANRAIN.COM
  • 70. FORGOT PASSWORD? SOURCE: GIGYA - August 2013 AVERAGE USER: 28 DIFFERENT ACCOUNTS, 8 DIFFERENT PASSWORDS
  • 71. SOCIAL SIGN IN
  • 72. SOCIAL SIGN IN
  • 73. PRIVACY CONCERNS SOURCE: GIGYA - December 2012 “I WON’T USE SOCIAL SIGN IN BECAUSE: 40% 41% 49%I PREFER NOT TO SHARE MY PERSONAL INFO.” I DON’T WANT MY ACTIVITY SHARED.” I DON’T KNOW HOW IT WILL BE USED.”
  • 74. FULLCONTACT.COM
  • 75. A DECENT PROGRAM? EMPATHY EXPECTATIONS FAILURE3
  • 76. “We’ve been so busy keepin’ up with the Jones. Four car garage and we’re still buildin’ on. Maybe it’s time we got back to the basics of Love.” - Waylon Jennings EMPATHY
  • 77. “If I had 8 hours to chop down a tree, I would spend 6 sharpening my ax.” - Abraham Lincoln EXPECTATIONS
  • 78. “We don’t make mistakes. We make happy little accidents.” - Bob Ross FAILURE
  • 79. SMALL BITES, OK?
  • 80. TEACHTOFISHDIGITAL.COM

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