Email in an Increasingly Mobile and Social World
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Email in an Increasingly Mobile and Social World

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Thoughts on approaches to mobile email and how to integrate social and email practices. Presented to Arizona Interactive Marketing Association on September 19, 2013 by Chris Sietsema (@sietsema).

Thoughts on approaches to mobile email and how to integrate social and email practices. Presented to Arizona Interactive Marketing Association on September 19, 2013 by Chris Sietsema (@sietsema).

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    Email in an Increasingly Mobile and Social World Email in an Increasingly Mobile and Social World Presentation Transcript

    • EMAIL in an Increasingly MOBILE and SOCIAL World September 19, 2013 AZIMA
    • RELAX SLIDESHARE.NET/SIETSEMA
    • READ UP THE EMAIL EMAIL.COM @SIETSEMA / LISTS / EMAIL
    • WHO ARE YOU?
    • A BUNCH OF TOOLS I’M NOT IN THE BUSINESS OF TOOL SHOPPING. I’M IN THE BUSINESS OF MAKING BETTER CRAFTSMEN.
    • IDKBICFO ALSO, I’M NOT A WIZARD.
    • YOUR QUESTIONS ABCD
    • IMAGES IN EMAIL FROM: SUBJECT: Arizona Cardinals Enter for Your Chance to Win Super Bowl XLVII Tickets
    • IMAGES IN EMAIL
    • IMAGES IN EMAIL
    • IMAGES IN EMAIL FROM: SUBJECT: Blue Nile Jewelry to Complement Your Previous Purchase
    • IMAGES IN EMAIL
    • IMAGES IN EMAIL
    • IMAGES IN EMAIL FROM: SUBJECT: Frederick’s of Hollywood Stores Don’t miss out on our best deals. TO: My Lady :))
    • IMAGES IN EMAIL
    • IMAGES IN EMAIL
    • IMAGES IN EMAIL
    • IMAGES IN EMAIL
    • HOLY MOBILE SOURCE: LITMUS - September 2013 47% OF EMAILS ARE OPENED ON A MOBILE DEVICE
    • HOLY MOBILE SOURCE: LITMUS - September 2013
    • OUR CHALLENGE
    • ADAPT OR DIE SOURCE: BLUE HORNET - March 2013 80% DELETE EMAILS THAT DO NOT “LOOK GOOD” ON MOBILE
    • THIS DOESN’T COUNT
    • THIS DOESN’T COUNT #GROSS
    • MOBILE EMAIL SKINNY SCALEABLE RESPONSIVE3
    • MOBILE AWARE SKINNY CRUCIAL vs EXPENDABLE
    • MOBILE AWARE SKINNY SINGLE COLUMN MINIMALIST
    • MOBILE AWARE SCALEABLE SPACIOUS LARGE BUTTONS LARGE TYPE
    • MOBILE AWARE SINGLE COLUMN LARGE BUTTONS VERTICAL SCROLL
    • JPEGMINI.COM
    • ONE SHOT DEAL SOURCE: KNOTICE - February 2013 AFTER INITIAL OPEN, ONLY 2% WILL REOPEN ON ANOTHER DEVICE
    • RESPONSIVE
    • RESPONSIVE
    • RESPONSIVE
    • RESPONSIVE
    • @MEDIA QUERY IF THE EMAIL DISPLAYS ON A THIN AND NARROW SCREEN, THEN MAKE THAT EMAIL THIN AND NARROW
    • A LITTLE CASE STUDY
    • FOR YOU TO KEEP TEACHTOFISHDIGITAL.COM/thankyouazima
    • @MEDIA QUERY <style type=”text/css”> @media screen and (max-width: 600px){ *[class].hide{ display:none !important;} *[class].blockwrap{ display:block !important;} *[class].width320{ width:320px !important;} *[class].padding5{ padding:5px !important;} } </style> <td width=”600” class=”width320”>
    • MAILUP.COM
    • THEMEFOREST.COM
    • RIGHT FOR YOU? SOURCE: STYLE CAMPAIGN - October 2012
    • EMAIL CLIENT HELL
    • EMAIL CLIENT HELLhttp://goo.gl/5wSs9T
    • GIRLS WEEKEND
    • LIVECLICKER.COM
    • DESIGN PREVIEWS
    • SOCIAL & EMAIL EMAIL SOCIALCUSTOMER
    • SO HAPPY TOGETHER SOCIAL IN EMAIL EMAIL IN SOCIAL EMAIL & SOCIAL3
    • SOCIAL IN EMAIL
    • SOCIAL IN EMAIL
    • SOCIAL IN EMAIL
    • SOCIAL IN EMAIL
    • SOCIAL IN EMAIL
    • SOCIAL IN EMAIL
    • CONTENTCTRL.COM FANCENTRIC
    • LOOKBOOKHQ.COM
    • EMAIL IN SOCIAL
    • EMAIL IN SOCIAL
    • EMAIL IN SOCIAL
    • EMAIL IN SOCIAL
    • EMAIL IN SOCIAL
    • EMAIL IN SOCIAL
    • EMAIL IN SOCIAL
    • EMAIL IN SOCIAL
    • SOCIALTOASTER.COM
    • EMAIL AND SOCIAL
    • ZUUMSOCIAL.COM
    • JANRAIN.COM
    • FORGOT PASSWORD? SOURCE: GIGYA - August 2013 AVERAGE USER: 28 DIFFERENT ACCOUNTS, 8 DIFFERENT PASSWORDS
    • SOCIAL SIGN IN
    • SOCIAL SIGN IN
    • PRIVACY CONCERNS SOURCE: GIGYA - December 2012 “I WON’T USE SOCIAL SIGN IN BECAUSE: 40% 41% 49%I PREFER NOT TO SHARE MY PERSONAL INFO.” I DON’T WANT MY ACTIVITY SHARED.” I DON’T KNOW HOW IT WILL BE USED.”
    • FULLCONTACT.COM
    • A DECENT PROGRAM? EMPATHY EXPECTATIONS FAILURE3
    • “We’ve been so busy keepin’ up with the Jones. Four car garage and we’re still buildin’ on. Maybe it’s time we got back to the basics of Love.” - Waylon Jennings EMPATHY
    • “If I had 8 hours to chop down a tree, I would spend 6 sharpening my ax.” - Abraham Lincoln EXPECTATIONS
    • “We don’t make mistakes. We make happy little accidents.” - Bob Ross FAILURE
    • SMALL BITES, OK?
    • TEACHTOFISHDIGITAL.COM