Your SlideShare is downloading. ×

Digital Marketing Overview (for students)

3,883

Published on

This presentation was given to a class at Art Institute of Phoenix. It covers very high-level digital marketing concepts. Students also took a quiz during the class, which is covered in slides 6-16.

This presentation was given to a class at Art Institute of Phoenix. It covers very high-level digital marketing concepts. Students also took a quiz during the class, which is covered in slides 6-16.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,883
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
126
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Five different ad concepts were tested across a myriad of sizes and placements.
  • Five different ad concepts were tested across a myriad of sizes and placements.
  • Similar creative is being utilized and the client is seeing an even greater campaign click through rate. Outdoor boards and print ads were developed on the winning creative concept.
  • Read to Write Listen to Speak Appreciate to Create Give to Get
  • Transcript

    • 1. Digital Marketing Overview Art Institute of Phoenix Chris Sietsema June 2, 2010
    • 2.  
    • 3. The Marketing Process
      • Attraction
      • Conversion
      • Retention
    • 4. The Marketing Process
    • 5. Different Tools
    • 6. Pop Quiz
      • asdf
    • 7. Question #1 Source: The Nielsen Company, February 2010
    • 8. Question #2 Hensley & Co.
    • 9. Question #3 Here’s More Info Come Back Welcome Purchase You Might Also Like
    • 10. Question #4
    • 11. Question #5
    • 12. Question #6
      • The Web was invented by English scientist and
      • MIT Professor Tim Berners-Lee
      1989
    • 13. Question #7
    • 14. Question #8
    • 15. Question #9 Clicks Impressions = Clickthrough Rate
    • 16. Question #10 2,000,000 SOLD April 3, 2010  May 31, 2010
    • 17. Attraction
      • Search
      • Display
      • Social Media
    • 18. Search Engine Optimization
    • 19. Search Engine Marketing
      • Relevant & Popular Keyword Phrases
      • Ad Copy to Persuade the Correct Audience
      • A Site Experience to Encourage Conversion
      • Ability to Measure the Entire Process and Find Necessary Alterations
    • 20. Online Display
    • 21. Interactive Display Creative Placement A Creative Placement B Creative Placement C VIEW RESULTS Creative Placement C IDENTIFY WINNER C1 C2 C3 DEVELOP SIMILAR ITERATIONS & TEST AGAIN
    • 22. Interactive Display Case Study
      • Arizona State University
      • W.P. Carey School of Business
      • Round 1 Testing
    • 23. Interactive Display Case Study
      • Arizona State University
      • W.P. Carey School of Business
      • Round 1 Testing
    • 24. Interactive Display Case Study
      • Arizona State University
      • W.P. Carey School of Business
      • Round 2 Testing
      • Continued Traffic Growth
      • Concept Applied to Outdoor Boards & Print Advertising
    • 25. Retargeting Traffic Generation Campaigns (search, display, social, offline) Web Site Advertising Networks & Publishers < < <
    • 26. Conversion
      • Why Most Websites Fail
      • Site Strategy
      • Design & Wireframes
      • Social Media
    • 27. Why Web So Many Web Sites Fail
    • 28. Why Web So Many Web Sites Fail
    • 29. Why Web So Many Web Sites Fail
    • 30. Why Web So Many Web Sites Fail
      • It’s Not About You, It’s About Your Visitor
      • Do No Harm
        • Fix errors
        • Provide every piece of information necessary
        • Make way for a logical flow
        • Test everything possible
        • Rely on Web analytics
        • Balance form with function
    • 31. Visitor-Focused Web Design
    • 32. Wireframes Make Design Better
    • 33.
    • 34. Retention
      • Email Marketing
      • Mobile
      • Social Media
    • 35.
      • Acquiring new customers can cost five times more than satisfying and retaining current customers.
      5
    • 36. Anatomy of an Email From Name Subject Line Pre-Header Body Link Tracking Unsubscribe Physical Address Header
    • 37. Email Marketing
    • 38. Mobile Basics
      • Keywords & Shortcodes
      • TEXT “WINNER” to 454545
    • 39. Campaign Types
    • 40. Social Media Objectives
    • 41. Metrics & Testing
      • Analytics
      • Testing, Testing
    • 42. “ If you cannot measure it, you cannot improve it.” - Lord Kelvin
    • 43. Analytics
      • Numbers Help Answer Common Questions
        • What Happened?
        • Why Did It Happen?
        • What Should Happen Next?
    • 44. Analytics
    • 45. “ He who knows best knows how little he knows.” - Thomas Jefferson
    • 46. Testing Procedures
      • Split Your List
      A B
    • 47. Testing Procedures Promotion 1 From Line 1 Subject Line 1 Promotion 2 From Line 2 Subject Line 1 Promotion 2 From Line 1 Subject Line 2 Promotion 1 From Line 2 Subject Line 2
    • 48. Digital Marketing as a Profession
      • Strategy Creative Development Metrics
    • 49. Maintaining Balance
    • 50. Consumption Breeds Creativity
    • 51. Questions?
      • Chris Sietsema
      • Teach to Fish Digital
      • [email_address]
      • 480.389.5435
      • linkedin.com/in/sietsema
      • Twitter: @sietsema
      • slideshare.net/sietsema
    • 52. Slide-ography
      • Slide 42 – Lord Kelvin from Wikimedia Commons
      • Slide 45 – Thomas Jefferson from cliff1066 on flickr Creative Commons
      • Slide 50 – Caterpillar from aussiegall on flickr Creative Commons

    ×