Data Drives Decisions

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Analytics presentation for a local publisher which provides notes about why analytics does not stop after a report is developed and delivered to a client. Presentation given with help from John Wooden.

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Data Drives Decisions

  1. 1. Analytics: Data Drives Decisions Phoenix Business Journal September 15, 2010 Wednesday, September 15, 2010
  2. 2. Teach to Fish Digital Helps Companies Learn How to Manage Their Own Campaigns Assists Agencies with Projects Search, Email, Social Media, & Analytics Wednesday, September 15, 2010
  3. 3. Analytics Is Not 12% 13% 41% 34% Neat! Pretty Neat Somewhat Neat Not Neat at All Wednesday, September 15, 2010
  4. 4. Defining Analytics What are we trying to accomplish? Have we been successful to date? Is success within reach? What needs to happen to improve / Stay on the right track? Wednesday, September 15, 2010
  5. 5. Defining Analytics Who are our best customers? To what are they likely to respond? What resonates with them? Are there others we should consider? Wednesday, September 15, 2010
  6. 6. So What? Wednesday, September 15, 2010
  7. 7. Wednesday, September 15, 2010
  8. 8. John Wooden 1910 - 2010 Basketball Hall of Fame 1961 10 Championships in 12 Years 6-time NCAA Coach of Year Gail Goodrich, Bill Walton, Lew Alcindor Wednesday, September 15, 2010
  9. 9. “Failure is not fatal, but failure to change might be.” Wednesday, September 15, 2010
  10. 10. Wednesday, September 15, 2010
  11. 11. “It's the little details that are vital. Little things make big things happen.” Wednesday, September 15, 2010
  12. 12. Wednesday, September 15, 2010
  13. 13. Wednesday, September 15, 2010
  14. 14. “A player who makes a!team! great is much more valuable than a great player.” Wednesday, September 15, 2010
  15. 15. Color Message | Creative | Call to Action Ad Specs | Venue | Location | Daypart Wednesday, September 15, 2010
  16. 16. A B C A1 A2 A3 Wednesday, September 15, 2010
  17. 17. "Never mistake activity for achievement."! Wednesday, September 15, 2010
  18. 18. Wednesday, September 15, 2010
  19. 19. Wednesday, September 15, 2010
  20. 20. “Cervantes said the journey's better than the end. Practices, to me, were the journey.” Wednesday, September 15, 2010
  21. 21. Wednesday, September 15, 2010
  22. 22. 0 Wednesday, September 15, 2010
  23. 23. 00000 00 00000 00 00000 00 00000 00 0 00 Wednesday, September 15, 2010
  24. 24. Questions? Chris Sietsema Teach to Fish Digital (480) 389.5435 teachtofishdigital.com linkedin.com/in/sietsema twitter.com/sietsema slideshare.net/sietsema Wednesday, September 15, 2010
  25. 25. Slide-ography 5 - Who Is This Man? from iStockphoto library 10 - Bird Poop from ScienceBlogs.com 13 - Talking Rock Ranch in Prescott, Ariz. 18 - eyeballs from lizjones112 on Flickr Creative Commons 19 - Money from aresauburn on Flickr Creative Commons 21 - Calendar Card - January from Joe Lanman on Flickr Creative Commons All Wooden images from Reuters, Associated Press or Wikimedia Commons Wednesday, September 15, 2010

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