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Data Drives Decisions
 

Data Drives Decisions

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Analytics presentation for a local publisher which provides notes about why analytics does not stop after a report is developed and delivered to a client. Presentation given with help from John ...

Analytics presentation for a local publisher which provides notes about why analytics does not stop after a report is developed and delivered to a client. Presentation given with help from John Wooden.

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    Data Drives Decisions Data Drives Decisions Presentation Transcript

    • Analytics: Data Drives Decisions Phoenix Business Journal September 15, 2010 Wednesday, September 15, 2010
    • Teach to Fish Digital Helps Companies Learn How to Manage Their Own Campaigns Assists Agencies with Projects Search, Email, Social Media, & Analytics Wednesday, September 15, 2010
    • Analytics Is Not 12% 13% 41% 34% Neat! Pretty Neat Somewhat Neat Not Neat at All Wednesday, September 15, 2010
    • Defining Analytics What are we trying to accomplish? Have we been successful to date? Is success within reach? What needs to happen to improve / Stay on the right track? Wednesday, September 15, 2010
    • Defining Analytics Who are our best customers? To what are they likely to respond? What resonates with them? Are there others we should consider? Wednesday, September 15, 2010
    • So What? Wednesday, September 15, 2010
    • Wednesday, September 15, 2010
    • John Wooden 1910 - 2010 Basketball Hall of Fame 1961 10 Championships in 12 Years 6-time NCAA Coach of Year Gail Goodrich, Bill Walton, Lew Alcindor Wednesday, September 15, 2010
    • “Failure is not fatal, but failure to change might be.” Wednesday, September 15, 2010
    • Wednesday, September 15, 2010
    • “It's the little details that are vital. Little things make big things happen.” Wednesday, September 15, 2010
    • Wednesday, September 15, 2010
    • Wednesday, September 15, 2010
    • “A player who makes a!team! great is much more valuable than a great player.” Wednesday, September 15, 2010
    • Color Message | Creative | Call to Action Ad Specs | Venue | Location | Daypart Wednesday, September 15, 2010
    • A B C A1 A2 A3 Wednesday, September 15, 2010
    • "Never mistake activity for achievement."! Wednesday, September 15, 2010
    • Wednesday, September 15, 2010
    • Wednesday, September 15, 2010
    • “Cervantes said the journey's better than the end. Practices, to me, were the journey.” Wednesday, September 15, 2010
    • Wednesday, September 15, 2010
    • 0 Wednesday, September 15, 2010
    • 00000 00 00000 00 00000 00 00000 00 0 00 Wednesday, September 15, 2010
    • Questions? Chris Sietsema Teach to Fish Digital (480) 389.5435 teachtofishdigital.com linkedin.com/in/sietsema twitter.com/sietsema slideshare.net/sietsema Wednesday, September 15, 2010
    • Slide-ography 5 - Who Is This Man? from iStockphoto library 10 - Bird Poop from ScienceBlogs.com 13 - Talking Rock Ranch in Prescott, Ariz. 18 - eyeballs from lizjones112 on Flickr Creative Commons 19 - Money from aresauburn on Flickr Creative Commons 21 - Calendar Card - January from Joe Lanman on Flickr Creative Commons All Wooden images from Reuters, Associated Press or Wikimedia Commons Wednesday, September 15, 2010