Your SlideShare is downloading. ×
  • Like
Content Marketing: Be The Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Content Marketing: Be The Media

  • 2,362 views
Published

Presentation to students at Arizona State University W.P. Carey School of Business discussing content marketing. Presentation Date: February 28, 2011

Presentation to students at Arizona State University W.P. Carey School of Business discussing content marketing. Presentation Date: February 28, 2011

Published in Business , News & Politics
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
2,362
On SlideShare
0
From Embeds
0
Number of Embeds
4

Actions

Shares
Downloads
22
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Transcript

  • 1. Be The Media: Content Marketing W.P. Carey School of BusinessDigital Marketing in Practice - MKT494 February 28, 2011
  • 2. Teach to Fish DigitalHelps CompaniesLearn How toManage Their OwnCampaignsAssists Agencieswith ProjectsSearch, Email, SocialMedia, & Analytics
  • 3. Content Marketing vs. Content Strategy
  • 4. Content Strategy Homeservice team about contact “Content strategy plans for the creation, delivery, and governance of useful, usable content.”
  • 5. Content MarketingThe art of storytelling with the consumer audience and the brand as the muse.
  • 6. Content Marketing 12% 88%Use Content Marketing No Content Marketing Source: Content Marketing Institute
  • 7. Content Marketing Budgets 2% 2% 45% 51% Increase Same Decrease NA Source: Content Marketing Institute
  • 8. Content Marketing Kodak
  • 9. Content Marketing Mint.com
  • 10. Content Marketing ManoftheHouse.com
  • 11. ____ ___ _____ SELL _ __Educate, Enlighten & Entertain
  • 12. Building a ProgramWhere does good content come from?
  • 13. External SourcesSearch Social Media
  • 14. Field ResearchSurveys | Focus Groups | Shopping Observation
  • 15. Internal Sources
  • 16. Kill the FAQ
  • 17. Pick A Company... All Members of
  • 18. Important QuestionsWho is our audience?What questions are they asking?In what ways can we answer thosequestions?How will we measure results?
  • 19. Multimodal Distribution
  • 20. 0
  • 21. 0 00
  • 22. • Review Research and Metrics• Create Plan• Develop Content• Promote• Measure• Rinse & Repeat
  • 23. Questions?Chris SietsemaTeach to Fish Digital(480) 389.5435teachtofishdigital.comlinkedin.com/in/sietsematwitter.com/sietsemaslideshare.net/sietsema