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Building an Email Practice
 

Building an Email Practice

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Tips and notes on building an email department in an agency. To be paired with my BOLO 2010 presentation.

Tips and notes on building an email department in an agency. To be paired with my BOLO 2010 presentation.

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    Building an Email Practice Building an Email Practice Document Transcript

    • Building an Email Practice BOLO October 18, 2010 The Revenue Model • Strategy – Provide planning and consulting on campaign development • Execution – Generate income for design, development, sending, reporting, etc. • Markup – Charge additional fees beyond enterprise account and sending costs Email Marketing Products • Templates & Accounts– aid clients in creating the necessary tools to manage an email marketing program • Audits – analyze an existing program to identify course corrections and opportunities for improvement • Campaigns – managing the day-to-day operations of an email marketing program including planning, sending and reporting • Integrated Programs – Develop integrated campaigns in which email marketing is a component Phased Approach 1. Explore Space 2. Identify Internal Expertise 3. Start with Organic Growth 4. Bring In New Talent 5. Put Business Development Resources to Work Successful Email Marketing Firms • Smith Harmon • eROI • Mighty Interactive • Blue Sky Factory www.teachtofishdigital.com | 480.389.5435 Copyright 2010. Teach to Fish Digital, LLC
    • Enterprise/Agency Tools Other Utilities • ExactTarget • SenderScore.org – Reputation • Lyris • Litmus App – Email Client Testing • Silverpop • Email Data Source – Competitive • Bronto • 8Seconds – Multivariate Testing • YesMail • FlowTown – Social Integration • Responsys • Wufoo – Surveys Resources • The Retail Email Blog (http://www.retailemailblog.com) • Email Marketing Reports (http://www.email-marketing-reports.com) • Be Relevant (http://www.b2bemailmarketing.com) • EEC (http://www.emailexperience.org) • Blue Sky Factory Blog (http://blog.blueskyfactory.com) www.teachtofishdigital.com | 480.389.5435 Copyright 2010. Teach to Fish Digital, LLC