The Benefits of Social Media Listening for Advancement in Higher Education

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Better listening on Twitter, Tumblr, and Instagram will yield better results for your higher ed advancement goals. Learn how from my presentation at SUNYCUAD 2013.

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  • (anchor, News8 rochester reporting on ROC Democrat & Chronicle/SUNY brockport would be a good )
  • The Benefits of Social Media Listening for Advancement in Higher Education

    1. 1. The Benefits ofSocial MediaListeningLisa Kalner WilliamsSierra Tierra Marketing
    2. 2. @sierratierra 2How canlistening on social mediahelp my advancementgoals?
    3. 3. @sierratierra 3HumanBeingsOnSocial MediaEducationalInstitutionsonSocial Media
    4. 4. @sierratierra 4EducationalInstitutionsonSocialMediaHumanBeingsonSocialMedia
    5. 5. @sierratierra 5HumanBeingsEducationalInstitutionsProfiles with privacy settingsPages open to public
    6. 6. @sierratierra 6
    7. 7. Twitter@sierratierra 7
    8. 8. binghamtonuniversitybinguactivitiescornellcalssunyfredoniapurchasecollegestonybrookalumTumblr@sierratierra 8
    9. 9. @sierratierra 9binghamtonuniversitysunyalbanybuffalostatesunycantonsunydelhisuny-esffitnycsunygeneseosunynewpaltzsunyoldwestburysunyplattsburghsunypotsdamsunypurchasestonybrooku
    10. 10. Instagram@sierratierra 10binghamtonubrockportwearemvcc
    11. 11. @sierratierra 11binghamtonusunycortlandbroomecommunitycollegesunyadirondackualbanyalfredstatesunybrockportbuffalostateubuffalosunycobleskillcorningcommunitycollegesunydelhidutchesscommunitycollegeempirestatecollegesunyesffarmingdalestatecollegefitnycfingerlakescommunitycollegesunygeneseohudsonvalleycommunitycollegesunyjccsunyjeffersonmaritimecollegemonroeccsunymorrisvillenassaucommunitycollegesunynewpaltzniagaracountycommunitycollegesunyoldwestburysunyoneontaonondagacommunitycollegesunyorangesunyoswegosunyplattsburghsunyitstonybrookusunysuffolksunysullivansunyulstersunyupstatewestchestercommunitycollege
    12. 12. Ways to listen@sierratierra 12hashtagsuser mentionssaved searchesTwitter lists
    13. 13. Open a world of unique, human stories@sierratierra 13
    14. 14. @sierratierra 14
    15. 15. @sierratierra 15
    16. 16. @sierratierra 16
    17. 17. How can your departmentbenefit from stories like these?@sierratierra 17
    18. 18. Connect with all of your students@sierratierra 18Flickr: tiagovdutra/6801082758
    19. 19. Prospective students@sierratierra 19
    20. 20. Current students@sierratierra 20
    21. 21. Proud alumni@sierratierra 21
    22. 22. Strengthen Community Ties@sierratierra 22Flickr: bdesham/4474735129
    23. 23. Community members@sierratierra 23
    24. 24. Members of the media@sierratierra 24
    25. 25. Business owners@sierratierra 25
    26. 26. @sierratierra 26
    27. 27. @sierratierra 27
    28. 28. @sierratierra 28
    29. 29. @sierratierra 29
    30. 30. Stay ahead of the pack@sierratierra 30
    31. 31. Competition@sierratierra 31
    32. 32. @sierratierra 32
    33. 33. Reputation Management@sierratierra 33
    34. 34. Pro Tips@sierratierra 34
    35. 35. Dashboards@sierratierra 35
    36. 36. Assignments@sierratierra 36****
    37. 37. Notifications@sierratierra 37
    38. 38. Schedule@sierratierra 38
    39. 39. Hashtags@sierratierra 39EducationalInstitutionsHumanBeings
    40. 40. @sierratierra 40
    41. 41. So … What Did We Hear?@sierratierra 41
    42. 42. Opportunities• Open a world of unique, human stories• Connect with all of your students• Strengthen community ties• Stay ahead of the pack@sierratierra 42
    43. 43. Tools & Techniques• Hashtags• Username notifications• Twitter lists• Saved searches• Hootsuite• Statigram• Tumblr: Union Metrics, BlitzMetrics@sierratierra 43
    44. 44. @sierratierra 44
    45. 45. Learn more about:• user trends on top social platforms• mobile use of prospective students• links to monitoring tools• SUNY campuses on Instagram andTumblrhttp://sierratierra.com/SUNYCUAD@sierratierra 45

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