How To Market Better Using Facebook Questions

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Presentation for Podcamp Boston 6. …

Presentation for Podcamp Boston 6.

Facebook Questions are a great way for a Fan Page administrator to learn about his audience gather product and service feedback and increase fan engagement.

This presentation, given by Lisa Kalner Williams of Sierra Tierra Marketing, presents examples of how brands from various industries are using this feature to their advantage.

She also presents a slide of Facebook Features shortcomings.

Please comment here to tell us how your use of Facebook Questions is going!

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Transcript

  • 1. How To Market Better Using Facebook Questions Lisa Kalner Williams Sierra Tierra Marketing www.sierratierra.com
  • 2. OVERVIEW
    • What are Facebook Questions?
    • Why should my business use them?
    • Sounds cool. What’s the downside?
  • 3. WHAT ARE FACEBOOK QUESTIONS?
  • 4. FACEBOOK QUESTIONS BASICS
    • A multiple choice polling application on Facebook
    • Introduced in March 2011
    • No special application download required
  • 5. Anatomy of a Question 1 2 3 4
  • 6. WHY SHOULD MY BUSINESS USE THEM?
  • 7. TO LEARN ABOUT YOUR FANS
  • 8. Demographics
  • 9. Psychographics (fans’ interests)
  • 10.  
  • 11. TO GET PRODUCT FEEDBACK
  • 12. Also mention that this can drive traffic to the site (in this case, to learn about the new season.
  • 13.  
  • 14.  
  • 15. TO GET SEEDS OF CONTENT
  • 16. Grow the results of a Facebook Question into a…
      • Podcast segment
      • Blog post
      • Vlog (video blog) post
      • (With a link back to the question)
  • 17. WHAT ABOUT YOUR FANS?
  • 18. FANS “LIKE” THEM MORE THAN “LIKES”
  • 19. PRO TIPS
    • Ask only one question ( and don’t lead the question with a statement ).
    • Keep the question short – no more than 10 words.
    • If possible, offer no more than three options.
  • 20. SOUNDS COOL. WHAT’S THE DOWNSIDE?
  • 21. ISSUES WITH FACEBOOK QUESTIONS
    • Posting/viewing
      • Not mobile friendly
      • Not supported by most social media dashboards (Hootsuite, et al.)
      • Does not appear in Website widgets
    • Analytics
      • Does not get a Facebook engagement percentage (like typical posts do)
      • Not often captured by social media monitoring tools
    • SEO
      • Not yet indexed by search engines
  • 22. ANY QUESTIONS ABOUT QUESTIONS?
  • 23. FIND ME HERE
    • Email: [email_address]
    • LinkedIn: http://www.linkedin.com/in/kalnerwilliams
    • Twitter: http://www.twitter.com/sierratierra
    • And of course, the Sierra Tierra Facebook page: http://www.fb.me/sierratierramarketing
    • (I ask a few questions of my own here…)
  • 24. PHOTO CREDITS
    • Learning: author personal collection
    • Suggestion box: http://www.flickr.com/photos/hashir/2089058279
    • Seeds: http://www.flickr.com/photos/elpansa/2121440568
    • Fans:
    • http://www.flickr.com/photos/romainguy/228635438/
  • 25.