How Pinterest Can Be Your Business' Secret Social Media Weapon

HOWCAN BE YOUR BUSINESS’SECRET WEAPON

First – it’s your turn Who are you? What does Pinterest mean to you? How do you currently use it? What do you want to learn about it?

So what is Pinterest exactly?

The One-Liner Pinterest is a social media platform centered around lifestyle

Pinterest Words To Know Boards  Pins  Followers

More Pinterest Words To Know Repin  Like  Comment  Follow

How can my business rockPinterest?

Savvy Pinterest Biz Practice #1Celebrate your brand’s (and fans’) lifestyle

Savvy Pinterest Biz Practice #2Engage pinners

What’s the point of doing allthat?

Marketing Goals Achieved ViaSavvy  Increase brand awareness  Drive Website traffic  Strengthen brand identity  Gather market data

So do I pin *AND* post *AND*tweet?

Facebook to Pinterest

Facebook to Website toPinterest

Instagram to Pinterest

Tips: Integrating SocialMessaging Any platform: “This week on Pinterest….” Any platform: RSS feed of Pinterest page Blog: Embed a pin

Can My Business Use PinterestTo… …reach goals?  …crosspollinate?

Have a contest!Pinterest contests are great way to reach goalsand integrate social messagingAnd it’s EASY to do on Pinterest…

Daily Grommet Contest

The Knot Contest

Review Determine goals of your Pinterest activities Plan to crosspollinate your social platforms Remember the emphasis on lifestyle Apply good social etiquette

More ResourcesArticles on Pinterest referral traffic, contests, andcopyright:  http://bit.ly/workbarpinterest

Want to learn more? Email me:  lisa@sierratierra.com Join my Facebook community:  www.facebook.com/sierratierramarketing Subscribe to my social media marketing blog posts:  http://feeds.feedburner.com/SierraTierraMarketing Or …. let’s pin together!  www.pinterest.com/rooibosqueen

Photo credits Beaders: http://www.flickr.com/photos/artrebels/5179176830 Bikers: http://www.flickr.com/photos/see-through-the-eye-of- g/6828361906 Baker: http://www.flickr.com/photos/bobjudge/3248866491 Josh: http://pinterest.com/pin/266627240409153542/ Goal: http://www.flickr.com/photos/sierratierra/4839694226 Bee: http://www.flickr.com/photos/motleypixel/2810787703

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How Pinterest Can Be Your Business' Secret Social Media Weapon

by Sierra Tierra Marketing

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How Pinterest Can Be Your Business’ Secret Social Media Weapon Presentation Transcript