How Pinterest Can Be Your Business' Secret Social Media Weapon

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Learn how using good social marketing skills and strategy can support your business goals on Pinterest.

This presentation was given at WorkBar Boston on April 6, 2012.

Published in: Business, Technology
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How Pinterest Can Be Your Business' Secret Social Media Weapon

  1. 1. HOWCAN BE YOUR BUSINESS’SECRET WEAPON
  2. 2. First – it’s your turn Who are you? What does Pinterest mean to you? How do you currently use it? What do you want to learn about it?
  3. 3. So what is Pinterest exactly?
  4. 4. The One-Liner Pinterest is a social media platform centered around lifestyle
  5. 5. Pinterest Words To Know Boards  Pins  Followers
  6. 6. More Pinterest Words To Know Repin  Like  Comment  Follow
  7. 7. How can my business rockPinterest?
  8. 8. Savvy Pinterest Biz Practice #1Celebrate your brand’s (and fans’) lifestyle
  9. 9. Savvy Pinterest Biz Practice #2Engage pinners
  10. 10. What’s the point of doing allthat?
  11. 11. Marketing Goals Achieved ViaSavvy  Increase brand awareness  Drive Website traffic  Strengthen brand identity  Gather market data
  12. 12. So do I pin *AND* post *AND*tweet?
  13. 13. Facebook to Pinterest
  14. 14. Facebook to Website toPinterest
  15. 15. Instagram to Pinterest
  16. 16. Tips: Integrating SocialMessaging Any platform: “This week on Pinterest….” Any platform: RSS feed of Pinterest page Blog: Embed a pin
  17. 17. Can My Business Use PinterestTo… …reach goals?  …crosspollinate?
  18. 18. Have a contest!Pinterest contests are great way to reach goalsand integrate social messagingAnd it’s EASY to do on Pinterest…
  19. 19. Daily Grommet Contest
  20. 20. The Knot Contest
  21. 21. Review Determine goals of your Pinterest activities Plan to crosspollinate your social platforms Remember the emphasis on lifestyle Apply good social etiquette
  22. 22. More ResourcesArticles on Pinterest referral traffic, contests, andcopyright:  http://bit.ly/workbarpinterest
  23. 23. Want to learn more? Email me:  lisa@sierratierra.com Join my Facebook community:  www.facebook.com/sierratierramarketing Subscribe to my social media marketing blog posts:  http://feeds.feedburner.com/SierraTierraMarketing Or …. let’s pin together!  www.pinterest.com/rooibosqueen
  24. 24. Photo credits Beaders: http://www.flickr.com/photos/artrebels/5179176830 Bikers: http://www.flickr.com/photos/see-through-the-eye-of- g/6828361906 Baker: http://www.flickr.com/photos/bobjudge/3248866491 Josh: http://pinterest.com/pin/266627240409153542/ Goal: http://www.flickr.com/photos/sierratierra/4839694226 Bee: http://www.flickr.com/photos/motleypixel/2810787703

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