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A Farewell to Facebook Discussions
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A Farewell to Facebook Discussions

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On October 31, 2011, Facebook will discontinue the use of Facebook Discussions. This presentation examines the few Pages that had thriving Discussions and suggests alternatives for keeping the …

On October 31, 2011, Facebook will discontinue the use of Facebook Discussions. This presentation examines the few Pages that had thriving Discussions and suggests alternatives for keeping the discussion alive -- both on and off Facebook.

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  • 1. A Farewell to Facebook Discussions By Lisa Kalner Williams
  • 2. Why goodbye?
    • Because Facebook will discontinue this feature as of October 31, 2011.
  • 3. Did you use Facebook Discussions?
  • 4. Yeah. That’s why it’s being discontinued.
  • 5. But some Fan Pages used the feature well.
  • 6. Example 1
    • Company
    • Vibram FiveFingers
    • www.facebook.com/VibramFiveFingers
    • Purpose
    • Community-led support and tips for wearers of this unique footwear.
  • 7.  
  • 8. Example 2
    • Company
    • Skullcandy
    • www.facebook.com/skullcandy
    • Purpose
    • Community-led reviews and opinions on the brand’s headphones
  • 9.  
  • 10. Example 3
    • Company
    • Johnny Cupcakes
    • www.facebook.com/johnnycupcakes
    • Purpose
    • Provide an unofficial marketplace for buying/selling/trading its T-shirts
  • 11.  
  • 12. Example 4
    • Company
    • Autism Speaks
    • www.facebook.com/autismspeaks
    • Purpose
    • Provide an unofficial support group for families living with autism
  • 13.  
  • 14. Is it really time to say goodbye?
  • 15. If you were the social media manager of these accounts… How would you shift the enthusiasm of these Discussions into something new?
  • 16. Keep the convo going on Facebook
    • The Page’s Wall
    • Facebook Questions
    • User-submitted photos
  • 17. Or try something new
    • Google Plus (Google +): The “Hangout” feature (a video chatroom with add-ons)
    • Livestream: archivable Q&A sessions
    • Pinterest or Instagram: visual communication
  • 18. Well, so long Facebook Discussions..
    • for now…
  • 19. Have more questions about Facebook?
    • Ask away at the Sierra Tierra Facebook page: http://www.fb.me/sierratierramarketing
  • 20. Photo Credits
    • Tears: http://www.flickr.com/photos/elmiracollege/2808917130
  • 21. For Further Reading
    • http://thenextweb.com/facebook/2011/09/30/facebook-discussions-feature-on-pages-being-discontinued-on-october-31st/
    • http://www.slideshare.net/sierratierra/how-to-market-better-using-facebook-questions-9405258
    • http://mackcollier.com/10-steps-to-creating-a-successful-twitter-chat/
    • http://mashable.com/2011/09/20/google-hangouts-go-mobile-get-more-collaborative/
    • http://livestream.com
    • http://pinterest.com
    • http://instagram.com
  • 22.