A Farewell to Facebook Discussions

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On October 31, 2011, Facebook will discontinue the use of Facebook Discussions. This presentation examines the few Pages that had thriving Discussions and suggests alternatives for keeping the discussion alive -- both on and off Facebook.

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A Farewell to Facebook Discussions

  1. 1. A Farewell to Facebook Discussions By Lisa Kalner Williams
  2. 2. Why goodbye? <ul><li>Because Facebook will discontinue this feature as of October 31, 2011. </li></ul>
  3. 3. Did you use Facebook Discussions?
  4. 4. Yeah. That’s why it’s being discontinued.
  5. 5. But some Fan Pages used the feature well.
  6. 6. Example 1 <ul><li>Company </li></ul><ul><li>Vibram FiveFingers </li></ul><ul><li>www.facebook.com/VibramFiveFingers </li></ul><ul><li>Purpose </li></ul><ul><li>Community-led support and tips for wearers of this unique footwear. </li></ul>
  7. 8. Example 2 <ul><li>Company </li></ul><ul><li>Skullcandy </li></ul><ul><li>www.facebook.com/skullcandy </li></ul><ul><li>Purpose </li></ul><ul><li>Community-led reviews and opinions on the brand’s headphones </li></ul>
  8. 10. Example 3 <ul><li>Company </li></ul><ul><li>Johnny Cupcakes </li></ul><ul><li>www.facebook.com/johnnycupcakes </li></ul><ul><li>Purpose </li></ul><ul><li>Provide an unofficial marketplace for buying/selling/trading its T-shirts </li></ul>
  9. 12. Example 4 <ul><li>Company </li></ul><ul><li>Autism Speaks </li></ul><ul><li>www.facebook.com/autismspeaks </li></ul><ul><li>Purpose </li></ul><ul><li>Provide an unofficial support group for families living with autism </li></ul>
  10. 14. Is it really time to say goodbye?
  11. 15. If you were the social media manager of these accounts… How would you shift the enthusiasm of these Discussions into something new?
  12. 16. Keep the convo going on Facebook <ul><li>The Page’s Wall </li></ul><ul><li>Facebook Questions </li></ul><ul><li>User-submitted photos </li></ul>
  13. 17. Or try something new <ul><li>Google Plus (Google +): The “Hangout” feature (a video chatroom with add-ons) </li></ul><ul><li>Livestream: archivable Q&A sessions </li></ul><ul><li>Pinterest or Instagram: visual communication </li></ul>
  14. 18. Well, so long Facebook Discussions.. <ul><li>for now… </li></ul>
  15. 19. Have more questions about Facebook? <ul><li>Ask away at the Sierra Tierra Facebook page: http://www.fb.me/sierratierramarketing </li></ul>
  16. 20. Photo Credits <ul><li>Tears: http://www.flickr.com/photos/elmiracollege/2808917130 </li></ul>
  17. 21. For Further Reading <ul><li>http://thenextweb.com/facebook/2011/09/30/facebook-discussions-feature-on-pages-being-discontinued-on-october-31st/ </li></ul><ul><li>http://www.slideshare.net/sierratierra/how-to-market-better-using-facebook-questions-9405258 </li></ul><ul><li>http://mackcollier.com/10-steps-to-creating-a-successful-twitter-chat/ </li></ul><ul><li>http://mashable.com/2011/09/20/google-hangouts-go-mobile-get-more-collaborative/ </li></ul><ul><li>http://livestream.com </li></ul><ul><li>http://pinterest.com </li></ul><ul><li>http://instagram.com </li></ul>

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