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10 Tactics for Converting through Social
 

10 Tactics for Converting through Social

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Social media strategist Lisa Kalner Williams speaks at Conversion Conference San Francisco on how to weave social media tactics in current Website optimization efforts

Social media strategist Lisa Kalner Williams speaks at Conversion Conference San Francisco on how to weave social media tactics in current Website optimization efforts

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    10 Tactics for Converting through Social 10 Tactics for Converting through Social Presentation Transcript

    • 10 Tactics for Converting through Social Lisa Kalner Williams Sierra Tierra Marketing
    • Social can’t convert. #convcon @sierratierra
    • Great social content + CTAsDisplay of social proofCustomer-vetted Web content #convcon @sierratierra
    • Great social content + CTAs #convcon @sierratierra
    • 1. YouTube CTA Overlays #convcon @sierratierra
    • 2. Other YouTube CTAs #convcon @sierratierra
    • 65% Content + CTA = decrease in CPAYouTube Case Study: TRX #convcon @sierratierra
    • 3. Pinterest Price Tags #convcon @sierratierra
    • #convcon @sierratierra
    • 12.5% Content + CTA = increase signupsPinterest Case Study: Petplan #convcon @sierratierra
    • 4. Slideshare Enterprise Features #convcon @sierratierra
    • Display of social proof #convcon @sierratierra
    • 5. Click To Tweet #convcon @sierratierra
    • #convcon @sierratierra
    • 6. Pinterest “Pin It” Button #convcon @sierratierra
    • 7. LinkedIn Product Recommendations #convcon @sierratierra
    • #convcon @sierratierra
    • #convcon @sierratierra
    • Social 15% Product + = increase Proof conversionsLinkedIn Case Study: Wild Apricot #convcon @sierratierra
    • Customer-vetted Web content #convcon @sierratierra
    • 8. Pinterest Web Analytics #convcon @sierratierra
    • 9. Facebook Image Testing #convcon @sierratierra
    • #convcon @sierratierra
    • 10. Facebook Video Testing #convcon @sierratierra
    • 43% Content + CTAs = redemption rateFacebook Case Study: Maple Leaf #convcon @sierratierra
    • Ask away! Lisa Kalner Williams www.sierratierra.com #convcon @sierratierra