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Sierra Mc Millan Digital Portforlio
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Sierra Mc Millan Digital Portforlio

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Digital Portfolio by Sierra McMillan canvassing experiencing in creating communications campaigns fro healthcare, food and beverage and non-profit organizations.

Digital Portfolio by Sierra McMillan canvassing experiencing in creating communications campaigns fro healthcare, food and beverage and non-profit organizations.

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Sierra Mc Millan Digital Portforlio Sierra Mc Millan Digital Portforlio Presentation Transcript

  • Sierra McMillan Public Relations & Marketing Portfolio
  • Portfolio Overview
    Design Work
    Document Layout
    Writing Samples
    Experience
    Social Media Work
    Resume
    Contact Information
  • The following slides contain design and document layout work along with writing samples created for various clients.
    Design software experience in Adobe Creative Suite 4, including Photoshop, InDesign, Illustrator and Microsoft Office Illustrator.
    Design - Layout – Writing Samples
    • Brochures
    • Fliers
    • Invitations
    • Press releases
    • Fact Sheets
    • Comprehensive reports
    • Backgrounder
    • Campaign Outlines
    • Articles
    • Q & As
    • Web Copy
    • Media packets
    • Marketing Packets
    • Research documents
    • Media lists
    • Ghost Writing
    • Blog posts
    • E-blasts
    • Conference Agenda
    • PowerPoint Slides
    • Memos
  • Design - Layout – Writing Samples
    Volunteer Recruitment Brochure
    Please click the image to view this document online.
  • Design - Layout – Writing Samples
    E-mail marketing campaign – Bobby McKee’s
    • Gained rapport with City officials.
    • Created, embedded directly into the email and sent, along with a personal introduction , to 57 City officials.
  • Design - Layout – Writing Samples
    Recruitment flier
    Event Flier
    Please click the image to view this document online.
  • Design - Layout – Writing Samples
    Fact Sheet
    Please click the image to view this document online.
  • Design - Layout – Writing Samples
    Labor Union Report
    Please click the image to view this document online.
  • Design - Layout – Writing Samples
    Campaign Plan Outline
    Please click the image to view this document online.
  • Writing Samples
    Company-wide Social Media Plan Template
    Please click the image to view this document online.
  • Writing Samples
    Article on labor communications
    Please click the image to view this document online.
  • Writing Samples
    Press Releases
    Please click the image to view this document online.
  • Writing Samples
    Press Release
    Please click the image to view this document online.
  • Writing Samples
    Talking Points
    Company Bio
    Please click the image to view this document online.
  • Social Media Management
    Streamlined social network marketing initiatives including complete set-up, maintenance and content management of multiple Facebook, Twitter, MySpace and YouTube accounts.
    Experience with Flickr, LinkedIn, Google Adwords and Blogger.
  • Social Media
    Bobby McKee’s Facebook Profile
    • Established rapport by consistent and constant messaging.
    • Penetrated target market to gain a following of 3,885 locals.
    • Personally interacted and delivered the Bobby McKee’s message in real-time aggressively every day.
  • Social Media
    Bobby McKee’s Facebook Fan Group
    • Monitored and answered the questions and concerns of 2,000+ potential customers.
    • Sent emails to over 5,000 locals reinforcing Bobby McKee’s message.
  • Social Media
    • Gained employee buy-in by providing a place for them to be heard.
    • Managed the message by delivering the guidelines directly to employees .
    • Answered questions and leveraged ideas for Bobby McKee’s profitability.
    Bobby McKee’s Facebook Employee Group
  • Social Media
    Bobby McKee’s Grand Opening Event page
    • Constant communication about grand opening directly to target market.
    • Generated anticipation about new restaurant from locals.
    • Met capacity 3 times throughout the night of opening – serving over 1,000 people!
  • Social Media
    Bobby McKee’s MySpace Profile
    • Tapped into the local music scene to book talent.
    • Streamlined consistent messaging to every market.
  • Social Media
    Bobby McKee’s YouTube Profile
    • Further branded Bobby McKee’s as an authentic Irish Pub to the public.
    • Strategically tagged keywords to increase Search Engine Optimization and visually attracted the target market.
    View the success of Grand Opening by clicking the image above.
  • Social Media
    • Held conversations in real-time with customers.
    • Heard feedback, thoughts and praises about both organizations.
    • Heightened Web presence for both brands, aligning with each one’s individual image, communication guidelines and overall marketing strategy.
  • Resume
    Please click the image to view this document online.
  • Sierra McMillan
    Public Relations
    Marketing
    Social Media Management
    Content Management
    Lead Generation
    Design
    Search Engine Optimization
    sierramcmillan@gmail.com ∞ 423.923.8045 ∞ http://www.linkedin.com/in/sierramcmillan