Market Value and
Market Characteristics

Market Value

De●fi●ni●tion value
Value are those beliefs that are
shared by the community and
provides guidelines for
how they would think, act and feel
in a given situation

De●fi●ni●tion market value
Market Value is the potential
of a product or service
to satisfy a customer’s
wants and needs.
Universal values- ‘bottom-line values’
Personal values- customize products/services

De●fi●ni●tion Customer Value
Customer Value is the
difference between
all benefits
derived from a
total product and all the
costs of acquiring those benefits.

Value for the customer

Customer roles andValue
USER PAYER BUYER
Universal values Performance Price Service
Value Value Value
Personal values: Social Credit Convenience
Group specific Value Value Value
Personal values: Emotional Financing Personalisation
Individual Value Value Value
specific

Customer roles andValue
USER
Universal values Performance Product Value
Value
Personal values: Social Image Value
Group specific Value Psychic Costs
Personal values: Emotional
Individual Value
specific

Customer roles andValue
PAYER
Universal values Price Monetary Costs
Value
Personal values: Credit Monetary Costs
Group specific Value Product Value
Personal values: Financing
Individual Value
specific

Customer roles andValue
BUYER
Universal values Service Time and Energy Costs
Value Service Value
Personal values: Convenience Time Costs
Group specific Value Personal Value
Personal values: Personalization Personnel Value
Individual Value Psychic costs
specific

Customer roles andValue
Costs: Benefits:
Petrol Flexible
Insurance transportation
Maintenance Image
Parking fee Status
Risking injury Pleasure
Adding to air Comfort
pollution Companionship
Dealing with
Traffic jams

CITI Golf and Value
USER PAYER BUYER
Performance Price Value Service Value
Universal values
Value Salesperson
Flexible Repair and
transportation Affordable Maintenance
Social Value Credit Value Convenience
Personal values:
Value
Group specific
Youth Available Easy to buy
Emotional Financing Personalization
Personal values:
Value Value Value
Individual
Buy now pay Personalized
specific
Consistency later Transaction

BSC andValue
BSC [Balanced Scorecard]

BSC andValue
BSC [Balanced Scorecard]
CUSTOMER (pg.38) :
Market Share
Consumer Acquisition
Consumer Retention
Consumer Satisfaction
Consumer Profitability

De●fi●ni●tion Value-basedMarketing
Value-
Value-based Marketing is the way in
which the organisation
makes useful products that it
delivers on time while
maintaining a more than satisfactory
level of service
for an extended period
period.

Market Characteristics
External Influences
Climate
Culture
Economy
Subculture
Government
Reference Groups
Technology
Social Class
Family
Marketing Activities
CUSTOMER
Decision-Making
Individual
Internal Influences Organizational
Perception Family
Learning
Motivation
Lifestyle Personal Characteristics
Attitudes Race
Personality Gender
Self-concept Age

Market Characteristics
Climate
Economy
Governmental
Technology
Society

Individual
Consumer SA®
Population
Age
Physical Distribution
Education and literacy
Labour
Market
Unemployment
Migrant work

Household
Consumer SA®
Housing
Water Source
Energy Source
Telephones
Health Care
Household income

Market Characteristics
Climate
Economy
Governmental
Technology
Society

Climate Market Characteristics
…refers to the physical climate
Tourism
Farming
Green Marketing

Economy Market Characteristics
Inflation Price and
Interest Rates Consumer
Demand
Currency Fluctuations
What influence does the Recession
and Mr Trevor Manuels Budget Speech
have on the South African Consumer?

Governmental Market Characteristics
LAWS in South
Africa-
Marketing

Technology Market Characteristics
E-commerce
Electronic banking
Shopping
DSTV
Internet
Social Networks

Society Market Characteristics
Attitudes, Values and Lifestyles
Beliefs, values and norms
Taste and Preferences

Responses to Market
Green Marketing
Cause-related marketing
Gay and lesbian Marketing
Gender-based Marketing

Green
Marketing

Green Marketing

Green Marketing

Cause-
Related

Gay and lesbian Marketing

Gay and lesbian Marketing

Gay and
Lesbian
Marketing

Gender-
based
Marketing

Gender-
based
Marketing