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Tour De Road America - Silent Auction 2011



Contribute items for the Silent Auction to benefit cancer survivorship. This guide has complete information on the Tour de Road America and how to get your products and services in front of hundreds ...

Contribute items for the Silent Auction to benefit cancer survivorship. This guide has complete information on the Tour de Road America and how to get your products and services in front of hundreds of cyclists and thousands of race fans.



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Tour De Road America - Silent Auction 2011 Tour De Road America - Silent Auction 2011 Document Transcript

  • SILENT AUCTION OPPORTUNITIES November 2010 Edition August 18 - 21 Road America, Elkhart Lake, Wisconsin Jaime Sanchez BENEFITING BENEFITING George Siegle Cyclists and race car drivers... riding to make a difference for cancer survivors. 400 participants and 50,000 attendees expected during the weekend - August 18 - 21, 2011 featuring the American Le Mans Series. George Siegle
  • The tourdeRoadAmerica The tourdeRoadAmerica “bike ride to fight cancer” is three fundraising activities that take place during a weekend of auto rac- ing at the Road America race track in Elkhart Lake, Wisconsin. • A fun, family-oriented bike ride on the race track, • A silent auction of cycling gear, racing memorabilia, and Mark Becker items from local establishments, and • Cancer outreach and education to the tens of thousands of race weekend attendees. The beneficiaries of the event are the Lance Armstrong Foundation, the Austin Hatcher Foundation, and the Vince Lombardi Cancer Clinic (Sheboygan, Wisconsin). Adam Steineke The Ride: The ride will take place on either Friday or Saturday eve- ning, after racing activities have concluded for the day. Race fans, families, and bicycling enthusiasts who make a donation will ride the beautiful and historic 4.0 mile road racing circuit with their race car driving heroes from the American Le Mans Series and other elite auto racing series. About 400 participants will bike up to ten laps as the sun sets over Elkhart Lake. The ride is open to cyclists of all abil- ity levels and all types of bikes. Adam Steineke Drivers need to keep in top physical form and most are serious cyclists. Avid cyclists enjoy the twists and turns of the race track. And families enjoy the chance to ride in a controlled event, free of traffic, road hazards, and stop signs. All around, it’s a great fit and the highlight of many cyclists’ season. The Silent Auctions: Cyclists and race weekend attendees have the Mark Becker opportunity to bid on cycling gear, racing memorabilia, and items from local merchants. The auctions takes place in the main spectator thor- oughfare, and culminate just before the start of the Sunday, August 21 main feature, the American Le Mans Series race. In 2004, the RuSport #10 Champ Car, driven by rookie Outreach and Education: The tour’s ride headquarters is the loca- sensation A.J. Allmendinger, tion for ride registration, the silent auctions, as well as cancer out- competed with LANCE ARM- reach and education activities. STRONG FOUNDATION BENEFITING logos and “LIVESTRONG” emblazoned on the car to raise awareness of the LAF BENEFITING and its mission. * Subject to race weekend schedule tourdeRoadAmerica 3
  • GET INVOLVED Partnering with the tourdeRoadAmerica not only helps people live with, through, and beyond cancer, but it also makes excellent business sense. Sanchez Trackside Photography Marketing partners can choose from a variety of contri- bution levels and options to suit differing budgets and objectives. Partnerships exist to: • create corporate giving and community involvement opportunities for your company and your employees • encourage fitness, good health, and cancer aware- Sanchez Trackside Photography ness for your employees • reach 50,000 race fans (estimated) throughout the race weekend - August 18-21, 2011 (see back cover for demographics) • receive public relations opportunities and visibility for your company before, during and after the event through extensive media coverage • reach 400 cyclists George Siegle • create, extend, or reinforce marketing programs • demonstrate or showcase products. Sanchez Trackside Photography BENEFITING BENEFITING tourdeRoadAmerica 4
  • THE BENEFICIARIES The tourdeRoadAmerica is organized by the all-volunteer staff of the Tour de Road America Foundation, a 501(c)(3) tax-exempt organization with headquarters in nearby Kohler, Wisconsin. The Austin Hatcher Foundation also plays a significant role in the event. The assistance and generous support of Road America and spon- sors like you help us make a difference in the battle against cancer. In 2010, the event raised $16,085 for the beneficiaries, down from $24,000 the previous year due to severe weather just before the 2010 ride. The goal for 2011 is $25,000. “If I can beat CANCER, I can beat this hill” LANCE ARMSTRONG FOUNDATION - Two weeks out of treatment for breast cancer. Since its inception in 2004, the volunteers and participants in the tourdeRoadAmerica have raised over $160,000 for the Lance Arm- strong Foundation and cancer survivorship. The Lance Armstrong Foundation (LAF) believes that in your battle with cancer, knowledge is power and attitude is everything. Founded in 1997 by cancer survivor and cycling champion Lance Armstrong, the LAF provides the practical information and tools peo- ple living with cancer need to live strong. Adam Steineke tourdeRoadAmerica 5
  • Distribution of 2009 Funds Raised $5,000 Austin Hatcher Foundation $500 Vince Lombardi Cancer Clinic $10,485 Lance Armstrong Foundation $16,085* TOTAL *includes $100 for Bicycle Federation of Wisconsin. The Austin Hatcher Foundation The Austin Hatcher Foundation for a carefree childhood was formed in 2006 after Amy Jo and Jim Osborn lost their infant son Hatch to a rare form of pediatric cancer. The foundation’s mission is to support research towards the diagnosis, treatment and development of a cure for pediatric The Austin Hatcher Foundation is the official charity of the American Le Mans cancer, and to provide support and hope to children and families Series. undergoing treatment, as well as those who have lost children due to cancer. The foundation has developed a landmark group of programs and services essential to help cancer stricken children and their families function within their community. The Vince Lombardi Cancer Clinic - Sheboygan Founded in the spirit of legendary Green Bay Packers coach Vince Lombardi, who died of colon cancer at the age of 57, The Vince Lombardi Charitable Funds’ mission is the advancement of research, education, treatment and patient care programs. This commitment touches those individuals and their families Sanchez Trackside Photography who are afflicted with cancer. Vince Lombardi Charitable Funds programs include the Vince Lombardi Cancer Clinic in Sheboy- gan; one of twelve state-wide clinics that offer expert cancer care and resources. tourdeRoadAmerica 6
  • ROAD AMERICA Road America is the world’s fastest permanent road course locat- ed in Elkhart Lake, Wisconsin - midway between the cities of Mil- waukee and Green Bay and only minutes from the shores of Elkhart Lake and Lake Michigan. Road America has been the host and a supporter of “the Tour” since 2004, MI and contributes track time, services, MN promotions, and personnel time to the event. WI Situated on 640 rolling acres of Wis- consin’s Kettle Moraine, RA has hosted races since September of 1955 and cur- MI rently hosts over 400 events a year. IA Road America is one of only a hand-full of road circuits in the world maintaining its original configuration being 4.048 miles in length and 14 turns. The track features IL IN many elevation changes, along with a long front stretch where speeds approaching 200 mph (300 km/h) may be reached. Although Road America as a whole is extremely challenging, “the kink” tests both machine and its driver or rider to the limit. AMERICAN LE MANS SERIES The American Le Mans Series is the premium brand of motorsport in North America, featuring high-tech, relevant sports cars from the most prestigious automobile manufacturers in the world. Its unique four classes of competition showcase exotic, open-top prototypes and sophisticated production-based GT cars, all competing on the track at the same time. The American Le Mans Series competes at the premier road racing tracks across North America and at select- ed temporary street circuits in major urban markets. The American Le Mans Series is the only motorsports body in the world that features multiple street-legal alternative energy sources - clean diesel, and E10 and E85 cellulosic ethanols as well new hybrid technologies. Through partnerships with diesel fuel supplier Shell, VP Racing Fuels and EPIC (Ethanol Promotion and Informa- tion Council), the American Le Mans Series has taken the leader- ship role in motorsports for the furthering of alternative fuel tech- nology and use. It also illustrates deeper the Series’ relevance to its list of prestigious manufacturers and affluent consumer base. tourdeRoadAmerica 9
  • SUMMARY of BENEFITS for SILENT AUCTION and RECEPTION CONTRIBUTORS IN-KIND DONATIONS In-kind donations for the silent auction and the SILENT AUCTION ITEMS NEEDED “refuel and refresh zone” are critical to the suc- • Gift certificates for local establishments cess of the event. The organizing committee strives • Cycling gear & memorabilia to minimize event expenses -- in-kind donations • Racing memorabilia enable us to realize the objectives of the tourdeRoadAmerica...raising money to fight cancer. OTHER ITEMS NEEDED • Loaner bicycles for drivers, VIPs • T-shirts for participants • cycling or other apparel for volunteers • snacks and beverages for reception • Headquarters tent RECEPTION / SILENT AUCTION REFUEL & REFRESH Mark Becker less than $1,000 to less than $1,000 or $1,000 $2,499 $1,000 more Logo on Tour de Road America “Event Info” Web Page • • Recognition on “Event Info” Web Page • • Rotation in Pre- and Post-Event E-Mails • • Rotation in all Pre- and Post-Event E-Mails • • Logo on T-Shirts • • Recognition in 2012 Partnership Opportunities Guide • • Logo in 2012 Partnership Opportunities Guide • • Logo in Silent Auction Program • • Coupons or samples in 500 Goodie Bags • • • • Company Name in Silent Auction Program • • “Thank You” Certificate for Display at your Company • • Rotation in Event Weekend PA Announcements • • 3' x 5' Banner at “Refuel and Refresh Zone” (provided by company) • 3‘ x 5’ Banner at Silent Auction (provided by company) • Exclusive entitlement for event “Refuel and Refresh Zone” • ¹ Subject to production deadlines for printing and mailing * Subject to approval by Tour Organizing Committee and Road America ** Nominal production cost to be assumed by marketing partner tourdeRoadAmerica 11
  • MARKETING OPPORTUNITY EXAMPLES Mark Becker Above: Sponsors received recog- nition at the opening ceremonies in front of more than 350 riders. Advertisement were seen in 50,000 programs, 7,500 full-color brochures were distributed at bicycle shops, establishments in Illi- nois and Wisconsin, at the Road America gates, and in mailings to ticket holders. Two hundred posters were also placed around the community. T-SHIRTS T-shirt artwork featured all Tour de Road America marketing partners. BANNERS AND SIGNS Sponsors benefited from signs and large banners in the main traffic thoroughfare at Road America. George Siegle tourdeRoadAmerica 17
  • “THANK YOU” TO OUR 2010 PARTNERS PRESENTED BY HOSTED AND SUPPORTED BY SILENT AUCTION AND RECEPTION CONTRIBUTORS G e a r G r i n d e r • G i o r d a n a C y c l i n g A p p a r e l • S a r g e n t o F o o d s • A L M S Te a m s C y t o S p o r t • Tr e k B i c y c l e s • T i f o s i S u n g l a s s e s • G i r o H e l m e t s and many more...thank you! THANKS TO I MSA • Pa tr on GT 3 Cup • USF 2000 • Sta r Ma zd a • Vo l k s w a g e n T D I C u p • A C D S Y S T E M S • S k i p B a r b e r • WAT S O N ’ S I N C . • A N D M A N Y O T H E R S ! tourdeRoadAmerica 18
  • CONTACTS Tour de Road America Foundation Road America an IRS 501(c)(3) tax-exempt organization with headquarters in Kohler, Wisconsin and a 100% Marketing & Promotions volunteer staff. Mary Lou Haen 920.892.4576 marylou@roadamerica.com Event Co-Director and President George Siegle Press Relations & Public Communications 517.980.4609 george@pelotonride.org Julie Sebranek 920.892.4576 jsebranek@roadamerica.com Event Co-Director and Vice President Brett Edgerle 920.698.0971 brett.edgerle@yahoo.com Marketing Chairperson and Corporate Secretary Ann Siegle 517.402.8500 ann@triadesignfirm.com Lance Armstrong Foundation Registration Chairperson Director of Advancement Chris Brown Colin J. Wallis 519.381.0151 c_brown06@netzero.net 512.279.8375 colin.wallis@laf.org Advisor Ed Foy, CPA 920.922.2100 edfoy@charter.net Silent Auction - Co-Chairperson Karl Hendrikse Austin Hatcher Foundation 920.458.9445 khendrikse@charter.net Jim Osborn Silent Auction - Co-Chairperson 423.834.4443 Cristin Robb jim@hatcherfoundation.org 586.823.4749 pcrobb@pelotonride.org Jersey Chairperson David Frost 517.202.2257 keystone@voyager.net Vince Lombardi Charitable Funds Team and Series Relations Chairperson Patrick Robb Executive Director 586.823.4749 pcrobb@pelotonride.org Judy McGauran 414.649.5463 judith.mcgauran@aurora.org tourdeRoadAmerica 19
  • FACTS - BY THE NUMBERS • The tourdeRoadAmerica is a fun, family- oriented bicycle ride to fight cancer. It takes place on the 4.0 mile Road America race track. • The tourdeRoadAmerica will be held on the weekend of August 18-21, in conjunction with Juha Lievonen a weekend of auto racing featuring the Ameri- can Le Mans Series. The weekend is one of Wisconsin’s premiere summer attractions, with attendance of 50,000 or more expected. • The event raises funds for the Lance Arm- strong Foundation, the Austin Hatcher Foun- dation, and the Vince Lombardi Cancer Clinic. One in three men and one in four women will be directly affected by cancer in their lifetime. • In 2010, the tourdeRoadAmerica had: - almost 300 cycling participants - $16,085 donated directly the event beneficiaries - extensive exposure / advertising impres- sions through PA announcements; event flyers; booth and track signage; T-Shirts; TV, radio, and print advertising. • American Le Mans Series Spectator Profile: - Average Income: $72,000 - 61% Male - 39% Female - Average Age: 39 - 72% Attend(ed) College - 68% Are Married, 52% Have Children *Subject to track schedule Follow us... www.pelotonride.org twitter.com/tourdeRA Photos courtesy of and copyright © 2004 - 2008 facebook.com/tdraride FormulaFoto; Mark Becker; Adam Steineke; Chris Brown; Luha Lievonen and George Siegle. © 2010 Tour de Road America Foundation. All trademarks and registered trademarks are the property of their respective owners.